ppt

1. Social Media Success Stories
By: Greg Winn
Share a Coke Campaign Domino’s Anyware Campaign

2. Coca-Cola Company
● Founded in Atlanta, GA in 1886
● Commonly known as “Coke”
● Original intent was for medicine
● Main ingredients
○ Kola nuts
○ Coca leaves
Coke HQ in Georgia

3. Sub Brands:
● Diet Coke
● Cherry Coke
● Vanilla Coke
● Caffeine Free
Coca-Cola Company

4. Stats & Facts:
● Brand value worth $81.56B
● Net operating revenue: $46B
● 17.6% of U.S market share in 2014
● Roughly 300 bottling partners
Coca-Cola Company

5. Share-a-Coke Campaign
● Started in 2011, went viral in summer
of 2014
● 250 most common/generic names
printed on side of bottles and cans
● #shareacoke
Coca-Cola Company
● 125,000+ posts across social
media
● 96% positive/neutral consumer
feedback

6. Domino’s Pizza Inc.
● Founded in 1960 in Ypsilanti, MI
● Second largest pizza chain in U.S
● Known for top delivery system
● International franchise

7. Domino’s Pizza Inc.
Known for:
● Pizza
● Specialty Chicken
● Sandwiches
● Pasta bowls
● Breadsticks

8. Domino’s Pizza Inc.
Anyware Technology:
● New way of ordering food
● Text, tweet or even on a smartwatch
app
● Just send pizza emoji

9. Domino’s Pizza Inc.
Celebrity Endorsers
● Richard Sherman
● Eva Longoria
● Sarah Hyland
● Clark Gregg

10. Domino’s Pizza Inc.
Here’s a video of the commercial that announced Domino’s Anyware
technology:
://www.youtube.com/watch?v=T7EIhrg1THI

11. Resources:
Coke:
http://www.cio.com/article/2901047/social-media/12-standout-social-media-success-stories.html#slide4
http://blogs.ubc.ca/emilyeden/files/2014/11/0bc1f2847fcd8429d3deccf0cb9e872a436fb1ef.jpg
https://en.wikipedia.org/wiki/Coca-Cola
http://www.statista.com/topics/1392/coca-cola-company/

12. Resources:
Domino’s:
http://www.prnewswire.com/news-releases/dominos-newest-tv-campaign-celebrates-the-convenience-of-ordering-from-anyware-
300129296.html
https://en.wikipedia.org/wiki/Domino%27s_Pizza
https://www.dominos.com/en/pages/order/menu.jsp#/menu/category/entrees/