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Greg Ward Media Training (NZ): TV Tips

by Greg Ward on Mar 13, 2010

Greg Ward Media Training (NZ) tips for dealing with television reporters.

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Wear your best outfit
Avoid blacks, red and fussy patterns
Women: wear hair off the face
Men: sit on the tail of your suit jacket
Talk in conversational tones, don’t shout
Avoid jargon
Look at the reporter not the camera
Ask for second takes if you make mistakes
short answers
mention your company by name
highlight positive customer feedback
look at the reporter, not the camera
Know the questions you will be asked
Check the amount of time you’ll be on air
Smile and nod during non-hostile questions
Always look at the presenter, ignore the technology
Camera crews need activity and sequences, not still shots
Arrange (set up) shots of customers or consumers using your product
Shoot early in the day to allow afternoon editing
Turn off air conditioning, office music etc

ﬁve tv tips
dress for success Wear your best outﬁt Avoid blacks, red and fussy patterns Women: wear hair off the face Men: sit on the tail of your suit jacket
conversational Talk in conversational tones, don’t preach Avoid jargon Look at the reporter not the camera Ask for second takes if you make mistakes
offices short answers mention your company by name highlight positive customer feedback look at the reporter, not the camera
studios Know the questions you will be asked Check the amount of time you’ll be on air Smile and nod during non-hostile questions Always look at the presenter, ignore the technology
on location meet Set up shots of customers using your product deadlin TV crews need activity and sequences Shoot early in the day to allow afternoon editing Turn off air conditioning, office music etc
about greg Greg is a professional media and presentation trainer. He runs workshops for executives, newsmakers and boardroom presenters. Greg is also freelance news correspondent for BBC World Service. Based in New Zealand, Greg has training venues in Auckland, Wellington, Sydney and Melbourne. for more free tips visit www.gregward.tv