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What Is Content?
 

What Is Content?

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My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.

My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.

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    What Is Content? What Is Content? Presentation Transcript

    • what . CONTENT? is
    • content CREATOR
    • CONTENT IS CHANGING…
    • your content SUCKS
    • some of our content kinda SUCKS
    • how much CUSTOMER is in your CONTENT?
    • what people can teach pros about CONTENT
    • mass communications
    • masses of communicators
    • generation c
    • everybody is a media outlet
    • what people can teach pros about CONTENT
    • what is CONTENT ?
    • content is SOCIAL CURRENCY
    • content is CONNECTIONS
    • content is COLLABORATION
    • CURATION is content
    • content takes on NEW FORMS
    • the basic unit of content is getting smaller
    • YOUR CONTENT
    • ATTENTION is the scarcest commodity
    • content is an OPEN LOOP
    • everything is open to interpretation
    • ME www.gregverdino.com (blog) @gregverdino (twitter) what facebook.com/gregverdino (friends) facebook.com/micromarketing (fans) greg.verdino@powered.com (email) 631.747.1451 (phone) www.powered.com (work)