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                    <span style="font-size:14px;">Social Media PR to the Power of 7-Squared</span><br/>
                    From: <a href="http://www.slideshare.net/gregverdino/">gregverdino</a>, 9 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_164766"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/gregverdino/social-media-pr-to-the-power-of-7squared?src=embed" title="Social Media PR to the Power of 7-Squared">Social Media PR to the Power of 7-Squared</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=social-media-pr-to-the-power-of-7squared-1194967789607479-3&stripped_title=social-media-pr-to-the-power-of-7squared" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=social-media-pr-to-the-power-of-7squared-1194967789607479-3&stripped_title=social-media-pr-to-the-power-of-7squared" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/gregverdino/social-media-pr-to-the-power-of-7squared?src=embed" title="View Social Media PR to the Power of 7-Squared on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?src=embed">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/publicrelations">publicrelations</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/pr">pr</a>)</div></div><br /><br />
                    A 101 on social media PR prepared for a November 15th 2007 PR News Digital webinar - 7 principles for successful blogger outreach + 7 social media tools that can help you get the job done.  An annoted version, along with links to other resources can be found on my blog - at the url on the last slide.<br /><br />
                    <a href="http://www.slideshare.net/gregverdino/social-media-pr-to-the-power-of-7squared">SlideShare Link</a>
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Social Media PR to the Power of 7-Squared

From gregverdino, 9 months ago

A 101 on social media PR prepared for a November 15th 2007 PR News more

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Slideshow transcript

Slide 1: 2 social media to the power of 7 greg verdino | greg@crayonville.com | www.crayonville.com | gregverdino.typepad.com

Slide 2: principles for successful influencer outreach

Slide 3: 1. look, listen and learn

Slide 4: 2. right matters more than might

Slide 5: 3. join my community

Slide 6: 4. my mailbox isn’t your newswire

Slide 7: 5. bloggers are not journalists

Slide 8: 6. what’s in it for me?

Slide 9: 7. commitment, not campaigns

Slide 10: tools for integrated social media marketing

Slide 11: 1. social media press release

Slide 12: social media press release, cont’d http://www.shiftcomm.com/downloads/smprtemplate.pdf

Slide 13: 2. del.icio.us linkroll

Slide 14: 3. social network hub

Slide 15: 4. flickr photostream

Slide 16: 5. youtube channel

Slide 17: 6. suggested tag taxonomy

Slide 18: 7. rss everywhere

Slide 19: questions? you can find more resources at: gregverdino.typepad.com/greg_verdinos_blog/2007/11/smpr-to-the-pow.html greg verdino | greg@crayonville.com | www.crayonville.com | gregverdino.typepad.com

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