mobile ftw
Mobile now. Mobile next.
www.gregverdino.com www.crayonville.com

hi, my name is greg

i work for crayon
a strategic consultancy that helps its
clients achieve positive change and
impact by joining the conversation.

brb

http://www.brightcove.tv/title.jsp?title=347248162&channel=339169502

2005 Was The Year Of Mobile

so will 2009 be the year of mobile ?

lol

let’s talk about the human mouth

consumption and communication

mobile disconnect
“Practically everyone has a mobile phone,
but after 15 years the only killer apps are
interactions between people: voice, text and
ringtones (just as communicative as a phone
call). Carriers and media companies have for
years desperately tried to force consumption
onto the phone (WAP sites, video, etc), and
consumers don't grasp on like they do with
communication-based products. It seems to
me any new technology will be utilized by
people primarily to talk to each other.”
- former Director of Innovation, AT&T Wireless

mobile ads: the dirt on the lollipop

mobile ads: zomg. fail.

the 5 c’s of mobile value

communication

can your brand make this better ?
video runs during voiceover

choice

<3 your mobile consumers
m.everysite.com
sms always an option
short codes on every ad
mobile applications
mobile-friendly search buys

content

utility experience

connectivity
online social networks vs. mobile social software

lmirl

eat
find + meet + do

commerce

http://www.youtube.com/watch?v=jQkUnXq3oZQ

2mor

http://www.nokia.com/A4879144

blog: www.gregverdino.com
mobile: 631.747.1451
twitter: @gregverdino
email: greg@crayonville.com
company: www.crayonville.com
ttyl