Mobile FTW

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A mobile trends presentation developed for a session at a Fortune 100 company on 9/29/08.

A mobile trends presentation developed for a session at a Fortune 100 company on 9/29/08.

More in: Business , Technology
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  • Wish I could have been there for the audio. Great slides though. (and I'm proud that I made the Twitter slide with the Quote of the Day.)
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Transcript

  • 1. mobile ftw Mobile now. Mobile next. www.gregverdino.com www.crayonville.com
  • 2. hi, my name is greg
  • 3. i work for crayon a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation.
  • 4. brb
  • 5. http://www.brightcove.tv/title.jsp?title=347248162&channel=339169502
  • 6. 2005 Was The Year Of Mobile
  • 7. so will 2009 be the year of mobile ?
  • 8. lol
  • 9. let’s talk about the human mouth
  • 10. consumption and communication
  • 11. mobile disconnect “Practically everyone has a mobile phone, but after 15 years the only killer apps are interactions between people: voice, text and ringtones (just as communicative as a phone call). Carriers and media companies have for years desperately tried to force consumption onto the phone (WAP sites, video, etc), and consumers don't grasp on like they do with communication-based products. It seems to me any new technology will be utilized by people primarily to talk to each other.” - former Director of Innovation, AT&T Wireless
  • 12. mobile ads: the dirt on the lollipop
  • 13. mobile ads: zomg. fail.
  • 14. the 5 c’s of mobile value
  • 15. communication
  • 16. can your brand make this better ? video runs during voiceover
  • 17. choice
  • 18. <3 your mobile consumers m.everysite.com sms always an option short codes on every ad mobile applications mobile-friendly search buys
  • 19. content
  • 20. utility experience
  • 21. connectivity online social networks vs. mobile social software
  • 22. lmirl
  • 23. eat find + meet + do
  • 24. commerce
  • 25. http://www.youtube.com/watch?v=jQkUnXq3oZQ
  • 26. 2mor
  • 27. http://www.nokia.com/A4879144
  • 28. blog: www.gregverdino.com mobile: 631.747.1451 twitter: @gregverdino email: greg@crayonville.com company: www.crayonville.com ttyl