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Gaming Myths for Marketers
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Gaming Myths for Marketers

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10 minute presentation for an AMA Digital Marketing webinar series - I was asked for focus on gaming, and with my limited time, I chose to dispel a few commonly held misbeliefs about gaming and …

10 minute presentation for an AMA Digital Marketing webinar series - I was asked for focus on gaming, and with my limited time, I chose to dispel a few commonly held misbeliefs about gaming and virtual worlds.

Published in: Technology, Business
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  • 1. gaming, virtual worlds & life after second life myths | realities | virtualities www.crayonville.com | www.gregverdino.com
  • 2. busting 3 myths | in 10 short minutes
  • 3. myth | second life is so 2007 “the industry magazines aren’t talking about virtual worlds anymore, so neither am i. what’s the next new thing that i should rush into before i even understand it?”
  • 4. The days of ‘sizzle then fizzle’ marketing may be over but virtual worlds are ripe with opportunities for customer care, 1-to-1, research and prototyping.
  • 5. myth | the action is in in-game ads “i’ve seen those studies that say gamers think that ads in games make game-play more realistic so all we need to do is buy a few billboards in grand theft auto, right?”
  • 6. in-game ads just replicate a broken model. Look for deep integration opportunities that allow your brand to add real value for the players.
  • 7. myth | gamers aren’t my market “they’re all pimply-faced teenage boys who spend too much time in their parents’ basements, right?”
  • 8. look beyond hardcore gaming. console, online and mobile leisure gaming cuts across demographics and provide opportunities to engage virtually any group.
  • 9. let’s have a conversation company: www.crayonville.com email: greg@crayonville.com blog: www.gregverdino.com twitter: @gregverdino second life: jiggy stardust

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