from skeptic to advocate
making the business case for social media
greg verdino | gregverdino.com | crayonville.com |

my name is greg and i’m just like you
Blog Twitter Facebook
Posterous Blog Blog

i’m chief strategy officer at crayon
helps brands leverage social media from
a strategic perspective to join the conversation
and achieve transformational change
we work with clients like:

my clients are just like yours
were
Blog? Twitter? Facebook?
NO NO NO
Posterous? YouTube? Flickr?
NO NO NO

what’s the business case for social media?
against
• I don’t care what my customers think
• I don’t want stronger customer relationships
• I have all the new ideas I can handle
• I’d rather my customers didn’t talk to each other
• My customers are complainers
• My ads are great but my product sucks

when a client says no, they’re really saying…
I am…
a) ignorant b) scared c) lazy d) stuck

know what case you need to make
ignorant scared I a lazy stuck
educate assure motivate jumpstart

educate the ignorant
outdated perceptions vs current reality
• Google this: “best social media stats”

assure the scared
fear of failure vs the guidance to succeed

motivate the lazy
hardly working vs working harder

jumpstart the stuck
nowhere fast vs knowing how to get started

not for me how

not for me how
• Hands on demonstration
• Clear explanation
• Keep it simple
• Make it personal
• Come armed with tangible benefits
• Can the jargon, speak their language
• Know your stuff & know their business
• Not a pipedream but a plan

what else?

let’s keep in touch
greg verdino crayonville.com gregverdino.com
@gregverdino gregverdino@ 631.747.1451
crayonville.com