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From Skeptic To Advocate

From Skeptic To Advocate



My Presentation for Blog World Expo 2009. Session: Saturday, 10/19 Room 222 at the LVCC.

My Presentation for Blog World Expo 2009. Session: Saturday, 10/19 Room 222 at the LVCC.



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    From Skeptic To Advocate From Skeptic To Advocate Presentation Transcript

    • from skeptic to advocate making the business case for social media greg verdino | gregverdino.com | crayonville.com |
    • my name is greg and i’m just like you Blog Twitter Facebook Posterous Blog Blog
    • i’m chief strategy officer at crayon helps brands leverage social media from a strategic perspective to join the conversation and achieve transformational change we work with clients like:
    • my clients are just like yours were Blog? Twitter? Facebook? NO NO NO Posterous? YouTube? Flickr? NO NO NO
    • what’s the business case for social media? against • I don’t care what my customers think • I don’t want stronger customer relationships • I have all the new ideas I can handle • I’d rather my customers didn’t talk to each other • My customers are complainers • My ads are great but my product sucks
    • when a client says no, they’re really saying… I am… a) ignorant b) scared c) lazy d) stuck
    • know what case you need to make ignorant scared I a lazy stuck educate assure motivate jumpstart
    • educate the ignorant outdated perceptions vs current reality • Google this: “best social media stats”
    • assure the scared fear of failure vs the guidance to succeed
    • motivate the lazy hardly working vs working harder
    • jumpstart the stuck nowhere fast vs knowing how to get started
    • not for me how
    • not for me how • Hands on demonstration • Clear explanation • Keep it simple • Make it personal • Come armed with tangible benefits • Can the jargon, speak their language • Know your stuff & know their business • Not a pipedream but a plan
    • what else?
    • let’s keep in touch greg verdino crayonville.com gregverdino.com @gregverdino gregverdino@ 631.747.1451 crayonville.com