• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Why Now is Great Time to be Media Sales (and other Media Trends)
 

Why Now is Great Time to be Media Sales (and other Media Trends)

on

  • 3,784 views

This was a presentation that I was paid to prepare and give to a B2B Media companies about Why Now is Great Time to be in Media Sales (which I was nervous about doing). It uses some digital media ...

This was a presentation that I was paid to prepare and give to a B2B Media companies about Why Now is Great Time to be in Media Sales (which I was nervous about doing). It uses some digital media trends from 2010 and some material from my book, What Sticks, to make the case that Media Companies need to take more control over their future and much more responsibility for the effectiveness of the advertising (in fact it's imperative that they do so).

This is the 2nd time (first time was to Digital Media CEO’s from around the world) I've given a variation of this talk and the response has been extraordinary from Media Sales people. Appears this really strikes a nerve for Media companies and especially those that sell advertising today.

Statistics

Views

Total Views
3,784
Views on SlideShare
3,749
Embed Views
35

Actions

Likes
5
Downloads
194
Comments
0

3 Embeds 35

http://www.slideshare.net 24
http://www.linkedin.com 10
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Why Now is Great Time to be Media Sales (and other Media Trends) Why Now is Great Time to be Media Sales (and other Media Trends) Presentation Transcript

    • MEDIA TRENDS: Why Now is a Great Time to Be in Media Sales Summit Business Media - Strategic Sales Summit Las Vegas 2010 com greg@gregstuart.com Twitter.com/gregstuart 1
    • 3 Items To Cover Today No question, the media world is Changing. Marketers don’t know what they doing. The world is hungry for Leadership. greg@gregstuart.com Twitter.com/gregstuart 2
    • Wikipedia Says - Salesmen Insightful Indispensible Primary function of sales is to generate and close leads, educate prospects, fill needs & satisfy wants of customers appropriately, and therefore turn prospective customers into actual ones. …by communicating the necessary information that encourages a buyer to achieve their goal. greg@gregstuart.com Twitter.com/gregstuart 3
    • News of Media’s Death.. slide title …is greatly exaggerated (for some media) greg@gregstuart.com Twitter.com/gregstuart 4
    • Some slide title Clearly Stronger Than others are ever going to be again greg@gregstuart.com Twitter.com/gregstuart 5
    • Media Trends -> Online Wins BIG $50.0 $45.0 $40.0 Newspaper $35.0 Magazine $30.0 Broadcast TV $25.0 Cable TV $20.0 Radio $15.0 Yellow Pages $10.0 Online $5.0 Greg Stuart OOH $- Runs the IAB 2003 2004 2005 2006 2007 2008 2009 Source: eMarketer 2009 greg@gregstuart.com Twitter.com/gregstuart 6
    • slide title What Would Google Say? greg@gregstuart.com Twitter.com/gregstuart 7
    • More Change is Coming 75% of U.S. Ad Pros expect to shift more than a quarter of their ad budgets away from traditional outlets in the next 5 years. KPMG January 2009 greg@gregstuart.com Twitter.com/gregstuart 8
    • So Says Everyone 59% of U.S. marketers plan to increase budget for Interactive by pulling funds out of traditional media. Forrester March 2009 70% shifting media funds from traditional to digital ANA June 2009 greg@gregstuart.com Twitter.com/gregstuart 9
    • Even B2B Marketers % Plan to Increase Spending Digitally in 2010 Print Ads 17% Trade Shows 17% Search Marketing 30% Email 32% Online Ads 44% 0% 10% 20% 30% 40% 50% Source: Goldstein Group & Hearst Business Media, Oct 2010 greg@gregstuart.com Twitter.com/gregstuart 10
    • The Changetitle slide is Seismic General “The country’s third-largest advertiser, Motors is getting ready to shift fully half of its $3 billion budgetinto digital and one-to-one marketing within the next 3 years.” Advertising Age March 17, 2008 greg@gregstuart.com Twitter.com/gregstuart 11
    • But That We Knew The Leading Indicator of those Media Trends are dramatic changes in Consumer Behavior. greg@gregstuart.com Twitter.com/gregstuart 12
    • “If you had to live on a deserted island and could only take one of the following with you, which would you take?” Computer / Internet Books (lots) TV Radio Cell Phone Newspaper Source: Yahoo Research 2004 greg@gregstuart.com 13 Twitter.com/gregstuart
    • People spend 9 hrs/day w/ media* – TV = 240 minutes – Internet = 93 minutes – 30% media time w/ 2+ media …by the way, Newspapers =12 minutes Funny, Media is More Important Than Ever to Consumers * Ball State University 2005 Middletown Media report greg@gregstuart.com Twitter.com/gregstuart 14
    • Most is Networked Digital Media greg@gregstuart.com Twitter.com/gregstuart 15
    • World Pop Year Internet Usage is Staggering 30 hrs online/wk 191M U.S. people 2008 (M) 6,707 2005 6,454 2000 6,070 Equal to 5.7 Billion Hrs a Year  1995 5,674 1990 5,263 99% search/mo @ 80 searches each 1985 1980 4,831 4,435 15 Billion a month 1975 4,068 1970 3,692 73% stream a video, avg 83 videos per mo 1965 1960 3,335 2,982 1955 2,756 11 Billion streams a month 1950 2,519 2009 1.6 Billion users  1900 1850 1,650 1,262 1800 978 2000 360 Million Internet users  1750 791 1000 310 1 200 500 BC 100 1000 BC 50 2000 BC 35 3000 BC 25 4000 BC 20 U.S. is only 23% of 5000 BC 15 6000 BC 10 Global users today 7000 BC 7 8000 BC 5 9000 BC 3 10,000 BC 1 greg@gregstuart.com Twitter.com/gregstuart 16 70,000 BC <1
    • And the Adoption is Faster than Ever Years to Reach 50 Million Users Radio 38 TV 13 Internet 4 Ipod 3 60 million new Facebook user in Facebook 1 the last two months of 2009 0 10 20 30 40 Source: United Nations Cyber Document, Apple, Facebook greg@gregstuart.com Twitter.com/gregstuart 17
    • And TV is Next slide title Estimated 800,000 U.S. HH’s Abandoned Their TVs’ for the Web in 2009 Another 17% watched a TV show online (up from 12%) Convergence Consulting Group April 2010 greg@gregstuart.com Twitter.com/gregstuart 18
    • Business is Down Media What’s Driving the Change? Usage is greg@gregstuart.com 19 UpTwitter.com/gregstuart
    • • 2005 Year of Broadband • 2006 Year of Online Video • 2007 Year of Social • 2008 Year of Recession Reset • 2009 Year of Mobile Internet What Are the Latest Trends? (Per Mary Meeker as Reported at Web 2.0 each year) greg@gregstuart.com Twitter.com/gregstuart 20
    • SOCIAL AND USER-GENERATED MEDIA greg@gregstuart.com Twitter.com/gregstuart 21
    • Consumers’ Interaction with Internet has Changed – Talking Back! ‘New to Net’ Commun- Services Retail Contributor User ications • First activities • Email • Online banking • CDs/Books • Blogs • ISP & ease • IM • Travel - Simple • Complex travel • Comments & • Info. search • Photo sharing • Auto • eBay Motors posting • LOTS of time • Early social • Groceries • Customer surfing networks reviews • Twitter Web 1.0 Web 2.0 Web 3.0 Source: by Greg Stuart Prepared Nielsen/NetRatings Confidential greg@gregstuart.com greg@gregstuart.com Twitter.com/gregstuart 22
    • • 76% of consumers visit a social network in a month * • 17% of time is Social Media ** – Social now represents 22% of display impressions * Explosion of Social * comScore July 2009 ** Nielsen 2009 greg@gregstuart.com Twitter.com/gregstuart 23
    • slide title Lot of Options greg@gregstuart.com Twitter.com/gregstuart 24
    • People Want Relationships More than Content Facebook – Largest Share Gainer of Online Usage Over Past 3 Years Share of Global Online Time Spent, 6/06 – 6/09 14% 12% Facebook % Share of Global Minutes 10% 8% MSN YouTube 6% 4% 2% Yahoo! 0% 6/06 9/06 12/06 3/07 6/07 9/07 12/07 3/08 6/08 9/08 12/08 3/09 6/09 Yahoo.com Msn.com Google.com YouTube.com Facebook.om greg@gregstuart.com Twitter.com/gregstuart 25 Source: Morgan Stanley
    • Social Media is Evan Overtaking Email Number of Global Users (MM) Global Minutes Spent per Month (B) 11/06 – 12/09 11/06 – 12/09 900 250 Social Networking Users 800 Surpassed Email = 7/09 200 Social Networking Usage 700 Surpassed Email = 11/07 150 600 100 500 50 400 300 0 11/06 7/07 3/08 11/08 7/09 11/06 7/07 3/08 11/08 7/09 Social Networking Email greg@gregstuart.com Twitter.com/gregstuart 26 Source: Morgan Stanley
    • • 55%+/- of companies are “using” social networks for marketing * • 65%+/- of marketers plan to boost Social spending – (41% ANA 4/09 to 77% AdMedia Partners 1/09) • But spending is only 5% of total online spending But Yet Marketers Don’t Know What to do in Social, yet. * Forrester ‘09 + Equation ‘09 greg@gregstuart.com Twitter.com/gregstuart 27
    • No Question 1. Social Networks are not a fad 2. Lots of growth left 3. What’s better for sales than Networking (connections, relationships, etc.) greg@gregstuart.com Twitter.com/gregstuart 28
    • 2008 2003 1999 2002 2000 2009 2001 2004 2005 2006 2007 2010 THE YEAR OF MOBILE greg@gregstuart.com Twitter.com/gregstuart 29
    • FINALLY!!! slide title 4.6B Mobile Users WW 17% Smartphone's in U.S. projected @ 46% WW in 2013 greg@gregstuart.com Twitter.com/gregstuart 30
    • Mobile Internet Outpaces Computer Internet iPhone + iTouch Users = 8x AOL Users 8 Quarters After Launch 60 Mobile Internet Desktop Internet 50 iPhone + iTouch Netscape* Launched 6/07 Launched 12/94 40 Mobile Internet Subscribers (MM) NTT docomo i-mode 30 Launched 6/99 20 Desktop Internet 10 AOL* V2.0 Launched 9/94 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch greg@gregstuart.com Twitter.com/gregstuart 31 Source: Morgan Stanley
    • Global Web Access is Going Mobile 2000 Mobile Web Total Internet 1500 1000 500 Total Internet 0 Mobile Web 2009 2013 Forrester 2009 greg@gregstuart.com Twitter.com/gregstuart 32
    • The Twitter Phenomena Registered Users 106 million 100.0 • Adding 300,000 registered a day 80.0 • 180 million uniques ‘Millions 60.0 a mo. 40.0 • 55 million tweets a 20.0 day 0.0 2006 2007 2008 2009 2010 Source: Twitter April 2010 greg@gregstuart.com Twitter.com/gregstuart 33
    • Marketers Are About to Ride the Mobile Wave $1,800.0 $1,600.0 $1,560.0 $1,400.0 $1,200.0 $1,140.0 $1,000.0 $830.0 $800.0 $593.0 $600.0 $416.0 $400.0 $320.0 $200.0 $- 2008 2009 2010 2011 2012 2013 Source: eMarketer 9/09 greg@gregstuart.com Twitter.com/gregstuart 34
    • Might Be Mobile’s Time 1. Growth is astonishing 2. Smart Phones change the Game 3. Anytime, anywhere ubiquity defines a great salesperson greg@gregstuart.com Twitter.com/gregstuart 35
    • SO MARKETERS LOVE ALL THE CHANGE, RIGHT? greg@gregstuart.com Twitter.com/gregstuart 36
    • 1966 1996 2006 1. Newspapers 1. Newspapers 1. Newspapers 2. Broadcast TV 2. Magazines 2. Magazines 3. Magazines 3. Cable TV 3. Email 4. Broadcast Radio 4. Broadcast TV 4. Broadcast TV 5. Eight Track 5. Radio 5. Radio 6. Cassette Tapes 6. CD Player 7. Walkman 7. Cable TV 8. VCR 8. Personal Computer 9. Personal Computer 9. Satellite Television 10. Console Video Games 10. Internet 11. PC Video Games 11. Cellphone 12. DVD Players 13. Satellite Radio 14. MP3 Players 15. TivoDVR 16. Slingbox 17. iPod 18. Blogs 19. Online Video 20. Mobile Internet 21. Console Video Games More Options Than Ever 22. PC Video Games 23. MMORP Games 24. Mobile Games 25. Text Messaging greg@gregstuart.com Twitter.com/gregstuart 37 26. Mobile Video
    • digital advertising more complex than ever and the options more diverse Outbound IM communication iPhone apps Email SMS/MMS Streaming Display marketing marketing Podcasting Online Microsite advertising development Website Development Influentials Viral INTERACTIVE AD Seeding CHANNEL Online WOM Blogs Branded entertainment Microblogging Search engine App CRM Video - YouTube mktg Development application RSS SEO Widgets greg@gregstuart.com Twitter.com/gregstuart 38
    • Ecosystem Looks Like slide title Seen Nothing They’ve greg@gregstuart.com Twitter.com/gregstuart 39
    • Confused? slide title greg@gregstuart.com Twitter.com/gregstuart 40
    • slide title The State of Your Customer? greg@gregstuart.com Twitter.com/gregstuart 41
    • Wikipedia Says - Salesmen Insightful Indispensible Primary function of professional sales is to generate and close leads, educate prospects, fill needs and satisfy wants of customers appropriately, and therefore turn prospective customers into actual ones. …by communicating the necessary information that encourages a buyer to achieve their goal greg@gregstuart.com Twitter.com/gregstuart 42
    • IT’S TOO BAD ADVERTISERS ARE NOT GOOD AT ADVERTISING. greg@gregstuart.com Twitter.com/gregstuart 43 Excerpted from speech, “Why Advertisers (& their agencies) will Destroy us if We Let Them”
    • $112 slide title Billion Wasted greg@gregstuart.com Twitter.com/gregstuart 44
    • $1 Billion Ad Spending Researched 1.1 Million Consumers Surveyed greg@gregstuart.com Twitter.com/gregstuart 45
    • 36% Motivations Messaging Media What Did Learn From the Research? greg@gregstuart.com Twitter.com/gregstuart 46
    • ING’s 4 Year Campaign: Fresh Thinking greg@gregstuart.com Twitter.com/gregstuart 47
    • Today’s Ads For ING Simplifies A Complicated Financial World greg@gregstuart.com Twitter.com/gregstuart 48
    • 36% 31% Motivations Messaging Media More, What Do We Know? greg@gregstuart.com Twitter.com/gregstuart 49
    • A B Source: IAB Cross Media Study How Big A Difference Can Creative Make? greg@gregstuart.com Twitter.com/gregstuart 50
    • Creative Makes A BIG Difference A 20% Purchase Intent B 2% 0% 5% 10% 15% 20% 25% Source: IAB Cross Media Study greg@gregstuart.com Twitter.com/gregstuart 51
    • A B Source: IAB Cross Media Study And Just to See It Again greg@gregstuart.com Twitter.com/gregstuart 52
    • 36% 31% 83% Motivations Messaging Media Yes, It’s That Bad, and Worse greg@gregstuart.com Twitter.com/gregstuart 53
    • The Truth Is…Marketing is Hard Suppose you have 5 options: • 5 Brand Positionings • 5 Customer Segmentations • 5 Ad Creative Approaches • 5 Magazine Schedules/Plans • 5 Online Plans 3,125 Combinations 10 to 10th = 1 billion combinations greg@gregstuart.com Twitter.com/gregstuart 54
    • What Sticks was Written to Be… A Clarion to Call* Marketers for Change Clarion Call * A clarion call is a powerful request for action or an irresistible mandate. Frequently used in a religious context, or in a political context, in that a politician issues a challenge for action from the public. greg@gregstuart.com Twitter.com/gregstuart 55
    • Donny Deutsch Quote “We did a wonderful spot…on the Superbowl… for Mitsubishi Gallant...that stops at the end and [says] go to “seewhathappens.com.” We got about 600,000 clicks. Was that great or that not great? We told the client it was great, so it was great.” [nervous laughter] − Donny Deutsch speaking to 500 Marketers… Deutsch is the 14 largest agency in the US greg@gregstuart.com Twitter.com/gregstuart 56
    • So What Do We Do? slide title greg@gregstuart.com Twitter.com/gregstuart 57
    • effectiveness! Focused on What Did Google Do So Right $20 Billion in Revenue Right! greg@gregstuart.com Twitter.com/gregstuart 58
    • Google’s Revenue Per Page $68.00 eCPM $0.54 CPC x 17% click thru x 74% sell thru What is That Worth to Google? Source: Jordan Rohan, Analyst at RBC greg@gregstuart.com Twitter.com/gregstuart 59
    • How Can Publishers slide title Drive Effectiveness? greg@gregstuart.com Twitter.com/gregstuart 60
    • Stop Selling International Impressions to Domestic Advertisers International users comprise 15% to 100% 30% of a site’s ad inventory 80% Non-US Removing 60% US International increases 40% effectiveness by 18% to 43% 20% 0% KC ING McDonald's Verisign greg@gregstuart.com Twitter.com/gregstuart 61
    • Respect Diminishing Returns: It’s a Law of Physics in Media 100% Awareness, Image or % of Brand Impact 80% 5 Purchase Intent 4 3 Diminishing 60% 2 Returns 1 40% 20% 0% 1 2 3 4 5 6 7 8 9 10 Frequency or Budget greg@gregstuart.com Twitter.com/gregstuart 62
    • Heaviest Online Quintile Garners Half the Ad Imps 70% Percent of Total Impressions 60% 58% 50% Avg. Freq: 1.0 2.1 3.2 5.5 25.0 40% 30% 19% 20% 11% 10% 5% 6% 0% -10% Light All other Heavy Users quintiles Users greg@gregstuart.com Twitter.com/gregstuart 63
    • Putting in Frequency Caps Greatly Improves Increased Performance reach by +50% to 70% 72% in Ad Effectiveness Percent of Total Impressions 70% 60% 50% 40% Frequency Cap 29% 29% of 3 30% implemented 21% 20% 10% 12% 10% 0% -10% Light All other Heavy Users quintiles Users greg@gregstuart.com Twitter.com/gregstuart 64
    • Even Bigger Came from Adjusting the Marketing Mix Introducing New Menu Item: Grilled Chicken Flatbread Sandwich 60% Reinvested Cut 13.6% 6.4% 50% in Online % Aided Awareness 40% 5pt Gain! 20% of 30% Broadcast Budget 20% Point of Diminished 10% Returns 0% -10% Ad Frequency (or Budget or Time) greg@gregstuart.com Twitter.com/gregstuart 65
    • Optimizing Each Campaign Is High Value Brand Contri- Brand Contri- Imps (M) Performance bution Imps (M) Performance bution Creative 1 -- -- -- Creative 1 10.0 -15.9% (1.59) Creative 2 15.0 13.8% 2.07 Creative 2 10.0 13.8% 1.38 Creative 3 15.0 11.3% 1.70 Creative 3 10.0 11.3% 1.13 Total 30.0 3.77 Total 30.0 0.92 Source: Insight Express Same Media Budget  310% Increase greg@gregstuart.com Twitter.com/gregstuart 66
    • You CAN Improve Ad +0% to Effectiveness INFINITY in Ad Effectiveness Insights from the What Sticks Research Low High 1. Cut out International impressions 18% to 43% 2. Manage Frequency 50% to 70% 3. Capitalize on Time of Day/DoW 10% to 15% 4. Ad Size matters 20% to 54% 5. Page Placement really matters 6% to 350% 6. Creative is “mission critical” 0% to 400% Total Gain Possible: 0% 2910% greg@gregstuart.com Twitter.com/gregstuart 67
    • Ford F-150 Case Study slide title “Most Important Car Launch in Ford’s History.” Bill Ford greg@gregstuart.com Twitter.com/gregstuart 68
    • The F-150 Online Ads greg@gregstuart.com Twitter.com/gregstuart 69
    • How Big a Difference Can Little Changes Make? Demo greg@gregstuart.com Twitter.com/gregstuart 70
    • Online = 10X Value Brand Metric: Purchase Consideration Relative (top 2 box) Cost Index Relative Cost TV 1104 $11.04 Magazine 456 $4.56 Roadblock 100 $1.00 Online 135 $1.35 Interpretation: If it cost Roadblock $1 (indexed at 100) to increase purchase consideration, then it cost $1.35 for Online, $4.56 for magazine and $11.04 to TV to achieve the same increase. greg@gregstuart.com Twitter.com/gregstuart 71
    • But Does It Impact Sales? 100% Equal to +$1,350,000,000 80% Traditional Media $$$ in U.S. Truck sales Cost of Portal Home Page (TV, Magazines) 60% Take-Over ad in study: $500,000 40% Cost of Portal Home Page 20% Take-Over ad today: $2,500,000 0% Base 2.5% 6% Priceless! Plan Online Online * Approx. $200 Million Budget greg@gregstuart.com Twitter.com/gregstuart 72
    • SO YOU WANT TO BE IN MEDIA SALES greg@gregstuart.com Twitter.com/gregstuart 73
    • 1. Change is happening (& needed) 2. Opportunity to be Insightful and Indispensible is greater than ever 3. You’re most incentivized to help Leadership is Leading Change Why a Great Time to be Media Sales? greg@gregstuart.com Twitter.com/gregstuart 74
    • Will You Lead Change? I cannot say whether things will get better if we change; what I can say is they must change if they are to get better. − Georg Christoph Lichtenberg 18th-century German scientist, satirist and Anglophile greg@gregstuart.com Twitter.com/gregstuart 75
    • Wikipedia Says - Salesmen Insightful Indispensible Primary function of professional sales is to generate and close leads, educate prospects, fill needs and satisfy wants of customers appropriately, and therefore turn prospective customers into actual ones. …by communicating the necessary information that encourages a buyer to achieve their goal greg@gregstuart.com Twitter.com/gregstuart 76
    • 1. Stay up with the Trends 2. Learn what works - be better 3. Share that insight with your customers Leadership comes from Insight If You Have the Insight, You are Indispensible greg@gregstuart.com Twitter.com/gregstuart 77
    • Or Stephen Colbert Said Today is the first day of the rest of your life and it's already 10:15 am. What a waste. Stephen Colbert greg@gregstuart.com Twitter.com/gregstuart 78
    • com greg@gregstuart.com www.gregstuart.com +1 631 702 0682 www.gregstuartspeaker.com Mansavesdog.wordpress.com www.slideshare.net/gregstuart www.twitter.com/gregstuart www.facebook.com/stuartnyc thank you! www.veoh.com/users/gregstuart www.linkedin.com/in/gregstuart greg@gregstuart.com Twitter.com/gregstuart 79
    • com greg@gregstuart.com +1 631 702 0682 www.gregstuart.com www.gregstuartspeaker.com Mansavesdog.wordpress.com www.twitter.com/gregstuart www.facebook.com/stuartnyc thank you! www.veoh.com/users/gregstuart www.linkedin.com/in/gregstuart greg@gregstuart.com Twitter.com/gregstuart 80
    • greg stuart bio • Greg Stuart is a recognized leader in digital media & advertising and was selected by Ad Age as one of “10 Who Made Their Mark” in 2006. • He is the former CEO of the Interactive Advertising Bureau (IAB), the trade group for the interactive advertising & marketing industry. He grew the IAB’s revenues with a CAGR of 37% (overall +500%) while leading the industry from $6 billion to $17 billion in ad spending. The IAB customers included AOL, CNET, Google, Disney, NBD, Yahoo! & 400 others. • Greg has more than two decades of hands-on operating experience as a proven business builder in the Digital Media and Technology arenas since 1993. He has extensive experience as CEO/Director/senior executive roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network and venture-backed DeltaClick. • In the last two years he has served as Advisor, Director and angel investor to venture-backed companies with a resulting $750 million in exits, each at least at a 10x multiple. He’s also worked with AT&T, Alcatel Lucent & Meredith in redefining their digital media opportunities for the future. • Ad Age identified his book, “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,” as the “Number one of 10 books you should have read”. • Aside from his industry leading status in advertising and digital media, his operating expertise is in leading cross-functional teams in product development, go-to-market strategy, company positioning, business development/deal making, marketing, and scalable revenue generation with a record of success in both rapid growth businesses and turnarounds. • He currently serves on the Board of Zimbio, a next generation webzine with nearly 20 million uniques and backed by Menlo Ventures and August Capital. He had served on the Board of Rapt (Accel backed), Inc. in SF, sold to Microsoft; and Board of Allyes (Oak backed) in China, sold to Focus Media. Greg has also served on the Advisory Boards of a dozen venture-backed companies in Search, Mobile, Video, Research, & Social Media backed by Intel, Greylock, Sierra, Conway, TimeWarner, USVP, Union Square, Oak VC, DFJ, Canaan, Spark, Intel, First Round Capital and others. • He is a member of the National Speakers Association and speaks around the world on the failings, and thus opportunities, of advertising - Istanbul, Israel, Germany, Mexico City, Jakarta, Sao Paulo, Switzerland, Zurich, Shanghai, Sydney, Barcelona, Monaco, Tokyo and others. • Greg has a BA in Economics from the University of Washington and completed Wharton’s intensive Advanced Management Program in 2008. He lives happily outside of New York City in Bridgehampton, NY with his wife Pamela, twin daughters and son. • http://www.linkedin.com/in/gregstuart greg@gregstuart.com Twitter.com/gregstuart 81