CMO Exchange Event, Miami Jan 2013
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CMO Exchange Event, Miami Jan 2013

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Presentation to CMO's on the future of Mobile Marketing by Greg Stuart, CEO of the Mobile Marketing Assoc.

Presentation to CMO's on the future of Mobile Marketing by Greg Stuart, CEO of the Mobile Marketing Assoc.

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CMO Exchange Event, Miami Jan 2013 CMO Exchange Event, Miami Jan 2013 Presentation Transcript

  • The Power of Mobileto Transform Brands CMO Exchange Miami, Florida Greg Stuart Global CEO Mobile Marketing Association January 28, 2013
  • How many of you bought something on yourmobile or tablet over the holidays? 4
  • What Does the Future Hold for Media?
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  • Role of Mobile in a Mix:Nothing brings marketerscloser to consumers than mobile. Nothing.
  • Smartphone Mobile First Owners consumersI use my phone when I feeluncomfortable, just to relax or avoidhaving to talk to other people 51% 69%There is something exciting aboutchecking my smartphone... there isalways the possibility that I will find 45% 63%something interestingThere is no other thing I own that Ifeel closer to 28% 44%
  • Smartphone Mobile First Owners consumersMy smartphone is the first thing Itouch when I wake up in themorning... and the last thing that I use 63% 84%before I go to bed at nightI check my phone all the time, evenwhen I only have one minute to spare 54% 71%I use my smartphone everywhere,even in the restroom 51% 70%
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  • People using their mobile for auto research (25%) inbetween and at the showrooms 12
  • A Mobile First World that isCommunicationsTransformational 13
  • Ad for Charity 14
  • Mobile is the connective tissue to all media From TV to social media, mobilestrengthens and supports other media channels to react and respond to consumer expectations 15
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  • MXS Mobile X% Solutiongreg@mmaglobal.com +1 631 702 068219
  • Recommended Optimized Share Mobile Marketing is 7% While the average optimized mix in mobile is 7%, that figure likely is lower for low involvement brands and higher purchase funnel (LIHP), but higher for high involvement brands and lower purchase funnel (HILP).Mobile ad units included: Ads in Mobile Web (Display Ads), Ads in Apps, Mobile VideoAds, Mobile Games Ads, Mobile Social, Tablets
  • MXS Mobile X% Solution SMoX.me Smart Cross Marketing Effectiveness SM2 Hub Smart Mobile (“How & What”) Hubgreg@mmaglobal.com +1 631 702 068221
  • Do not Wait and See with mobile Your competition get’s it
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  • Nothing Gets You Closer To Your Customer Than Mobile 25
  • Nothing Gets You Closer To Transforming Your Business - Mobile Contact me to learn more: greg@mmaglobal.com +1 631 702 0682 @gregstuart 26
  • Welcome to theMOBILE LED Transformational 27
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