Marketing to Millennials: A Social Approach for a Social-Savvy Generation
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Millennials are unique and fundamentally different than previous generations, especially when it comes to their views about brands and advertising. SocialChorus’ survey of over 500 millennials uncovered how they interact with brands.
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Marketing to Millennials: A Social Approach for a Social-Savvy Generation
- 1. Marketing to Millennials A Social Approach for a Social-Savvy Generation Gregory Shove @GregShove
- 4. Most important consumer generation. EVER.
- 5. More spending power than any other generation In 5 years, the purchasing power of millennials is estimated to be
- 6. Uniquely different • Digital natives • Grew up in era of economic and social instability • Strong parental relationships
- 7. Millennials don’t trust your advertising
- 8. Perfecting the art of avoiding advertising
- 9. Millennials trust their friends
- 10. Millennials consider products if a friend recommends
- 11. Social engagement leads to sales
- 12. How to market to millennials?
- 13. Friend > Brand engagement
- 14. Collaborate • Bring millennials into the process • Nearly 50% want to advocate for your brand
- 15. Let them share their stories • Make it easy • Make it mobile • Make it fun
- 16. Fruttare
- 17. Be a brand they want to be associated with • Millennials won’t advocate for any brand – but they will advocate for a brand they love
- 18. Build long term relationships • Show millennials you care about them and they’ll care about you
- 19. Mine millennial data to improve marketing • When you know your customer, your marketing is better
- 20. Additional questions? Want to learn more? • #SocialChorusU Twitter Chat – Thursday, August 1st at 11am PT • Download the ebook – http://bit.ly/145Fxzo • Contact us – www.socialchorus.com/contact
Editor's Notes
- We also hope that during or after today’s webinar you’ll give us a follow or like on our social media accounts. You can also follow us in all other channels.
- SocialChorus is the leading advocate marketing solution for the brands that people love.
- Millennials are the most important consumer generation – and their significance will only become more important as their spending power increases.
- Millennials are expected to spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes.
- Environment they grew up in has affected how they view brands. Skeptical of corporations. Trust parents more than any other generations -- 1/3 of millennials look to parents when purchasing a smartphone or laptopToiletries – advertising works (old spice)
- We recently surveyed over 500 millennials to discover what works and what doesn’t when it comes to marketing to millennials. Millennials don’t trust your advertising.
- Raised in a digital age, they have perfected the art of avoiding advertising.We interviewed millennials who couldn’t recall ever seeing a sponsored story. % never return to a brand’s page after liking it. Brands must reach millennials in feed, but they don’t click on sponsored stories – Edgerank devalues 92% say trust plays a factor in who influences them online 85% never or 1x – 2x return to the brand’s page50% never return to a page on Facebook, 35% return once a month or once a year
- They trust their friends (1st) and parents (2nd) 95% of millennials say that friends are the most credible source of product information.70% trust parents
- high moderate – 90% would likely or very likely consider when a friend recommends a product how likely to purchase 90% would likely or very likely consider
- 80% purchased at least once in the past year
- Friend experts33% engage with friends multiple times per day70% engage with friends multiple times per week
- Bring millennials into the process Pushing message = adverse reactions Examples of brand (Adobe, Pepsi, ID Gum)They want to advocate for brands they love – you need to provide the right content
- 75% of teens send an average of 60 text messages per day
- Environment, financial crisis – lots of brands they don’t want to be associated with. Building their personal brand Example (Target, Toms)
- Value exchange – with millennials long-term is key – potential for a lifetime customer
- Leverage technologies and tools to learn more about your customers Personalize your marketing Example