How Social Media Affects the Workplace Creating your personal online brand Greg Rollett Rollett Marketing

Who am I? Social Media Marketer Rollett Marketing Director of Marketing and Communications at Rock For Hunger Social Media Specialist at the Employment Guide Millennial or Gen-Y UCF fan

Social Media Marketer

Rollett Marketing

Director of Marketing and Communications at Rock For Hunger

Social Media Specialist at the Employment Guide

Millennial or Gen-Y

UCF fan

What to get out of today? What employers look for How you can use social media for good Create a personal brand The dark side of social media After you get the job Tips to make your profile employer and job safe

What employers look for

How you can use social media for good

Create a personal brand

The dark side of social media

After you get the job

Tips to make your profile employer and job safe

What is Social Media? User generated content is the key! You are building the brand of YOU!

What are employers looking for? Education Experience Good communication skills Computer skills Reading comprehension and great writing ability Clean background - no headaches

Education

Experience

Good communication skills

Computer skills

Reading comprehension and great writing ability

Clean background - no headaches

Today’s HR Outlook Job boards work, but they don’t Looking for a personal connection Looking for experience Unemployment is low, there are less qualified candidates Lots of passive job seekers Good positions are unadvertised – need to be in the know

Job boards work, but they don’t

Looking for a personal connection

Looking for experience

Unemployment is low, there are less qualified candidates

Lots of passive job seekers

Good positions are unadvertised – need to be in the know

= Frienemy www.google.com

Why would they Google Me? A 25-year-old teacher from northeastern Ohio says she's "an aggressive freak in bed”, "sexy" and “an outstanding kisser." A 31-year-old dentist from a rural county offers that, during the past month, she has been married, gotten drunk, smoked cigarettes, taken drugs and gone skinny-dipping. Hospitals want doctors with great skills to provide great services to communities. They also don’t want patients to say to each other, 'Heard about Dr. Jones? You’ve got to see those pictures.’

A 25-year-old teacher from northeastern Ohio says she's "an aggressive freak in bed”, "sexy" and “an outstanding kisser."

A 31-year-old dentist from a rural county offers that, during the past month, she has been married, gotten drunk, smoked cigarettes, taken drugs and gone skinny-dipping.

Hospitals want doctors with great skills to provide great services to communities. They also don’t want patients to say to each other, 'Heard about Dr. Jones? You’ve got to see those pictures.’

Why Google Me (part 2) While screening for a sales agent position they come across your blog which you have successfully sold ads for. They find an e-book you have written on a subject pertaining to the position. They find video of a presentation you gave in front of a corporate crowd and hire you for your speaking skills.

While screening for a sales agent position they come across your blog which you have successfully sold ads for.

They find an e-book you have written on a subject pertaining to the position.

They find video of a presentation you gave in front of a corporate crowd and hire you for your speaking skills.

So, How Can Social Media Help My Job Hunt? Experience and research in a niche Writing skills Networking Inside information - viral spread Establish you as an authority on a given niche Computer and communication skills

Experience and research in a niche

Writing skills

Networking

Inside information - viral spread

Establish you as an authority on a given niche

Computer and communication skills

How? Blogging Smart social networking Joining conversations

Blogging

Smart social networking

Joining conversations

What is a blog? Weblog, online journal/diary Free services Blogger, Wordpress, LiveJournal Why blog? Networking, position as authority, learn about topics, find in search engines Blogging Tips: Pick niche topic that you want a career/job in Monetize? Comment everywhere Link out to get links in Frequency

What is a blog?

Weblog, online journal/diary

Free services

Blogger, Wordpress, LiveJournal

Why blog?

Networking, position as authority, learn about topics, find in search engines

Blogging Tips:

Pick niche topic that you want a career/job in

Monetize?

Comment everywhere

Link out to get links in

Frequency

Myspace How many people have a Myspace page? Most popular social network – over 100 million How many are private? Does that matter? Personal or professional To use or not to use your real name? HTML - Layout Pictures Song selection Blogs Slow loading time

How many people have a Myspace page?

Most popular social network – over 100 million

How many are private? Does that matter?

Personal or professional

To use or not to use your real name?

HTML - Layout

Pictures

Song selection

Blogs

Slow loading time

Facebook Privacy settings

Privacy settings

No free HTML = more professional look Less high school keg party, more college frat party networking Applications to show off personality, add RSS feeds, get job listings or throw sheep More private to outsiders

No free HTML = more professional look

Less high school keg party, more college frat party networking

Applications to show off personality, add RSS feeds, get job listings or throw sheep

More private to outsiders

Where professionals network Students, entrepreneurs, corporate executives and recruiters all signed up and active Be thorough -- think of this as your online resume, with even more detail. Ask questions and answer others to be seen as an authority. Search for people - teachers, old bosses and co-workers, CEO’s of companies you wish to work for

Where professionals network

Students, entrepreneurs, corporate executives and recruiters all signed up and active

Be thorough -- think of this as your online resume, with even more detail.

Ask questions and answer others to be seen as an authority.

Search for people - teachers, old bosses and co-workers, CEO’s of companies you wish to work for

Social Networking Job Sites Jobster Post resume Integrated with Facebook and LinkedIn Search employers Create profile and get matched with jobs

Jobster

Post resume

Integrated with Facebook and LinkedIn

Search employers

Create profile and get matched with jobs

Social Networking Job Sites Health Career Web Specific Niche Create and customize profile Search jobs Ask questions and join discussions Post video resume Connect with employer pages Connect with other job seekers

Health Career Web

Specific Niche

Create and customize profile

Search jobs

Ask questions and join discussions

Post video resume

Connect with employer pages

Connect with other job seekers

Flip it on Employers The same way they Google you, you can now Google them Do your research about employees, good and bad press and company info Search for jobs on Google to find jobs not on job boards Google job boards and find niche sites to better suit your search

The same way they Google you, you can now Google them

Do your research about employees, good and bad press and company info

Search for jobs on Google to find jobs not on job boards

Google job boards and find niche sites to better suit your search

On the job In the last 3 years 1,700 jobs have been lost due to internet activity (UK) Google Alerts Personal vs. Professional How to separate Where is the line drawn I am not my company I am part of it

In the last 3 years 1,700 jobs have been lost due to internet activity (UK)

Google Alerts

Personal vs. Professional

How to separate

Where is the line drawn

I am not my company I am part of it

Tips To Polish Your Online Brand Google yourself and see what is there. Get rid of any pictures you wouldn’t show grandma Same for video Clean up bad or “teeny” HTML – NO glitter Tell your friends to “un-tag” you on their photos Start networking with relevant industry professionals Start branding yourself as a leader in your niche Professionalize your bio / about me section

Google yourself and see what is there.

Get rid of any pictures you wouldn’t show grandma

Same for video

Clean up bad or “teeny” HTML – NO glitter

Tell your friends to “un-tag” you on their photos

Start networking with relevant industry professionals

Start branding yourself as a leader in your niche

Professionalize your bio / about me section

In conclusion If grandma would be mad at you, don’t let the world see it. This is your chance to create your brand and join the conversation

Questions?