Social Media For Job Seekers

How Social Media Affects the Workplace Creating your personal online brand Greg Rollett Rollett Marketing

Who am I?
Social Media Marketer
Rollett Marketing
Director of Marketing and Communications at Rock For Hunger
Social Media Specialist at the Employment Guide
Millennial or Gen-Y
UCF fan

What to get out of today?
What employers look for
How you can use social media for good
Create a personal brand
The dark side of social media
After you get the job
Tips to make your profile employer and job safe

What is Social Media? User generated content is the key! You are building the brand of YOU!

What are employers looking for?
Education
Experience
Good communication skills
Computer skills
Reading comprehension and great writing ability
Clean background - no headaches

Today’s HR Outlook
Job boards work, but they don’t
Looking for a personal connection
Looking for experience
Unemployment is low, there are less qualified candidates
Lots of passive job seekers
Good positions are unadvertised – need to be in the know

= Frienemy www.google.com

Why would they Google Me?
A 25-year-old teacher from northeastern Ohio says she's "an aggressive freak in bed”, "sexy" and “an outstanding kisser."
A 31-year-old dentist from a rural county offers that, during the past month, she has been married, gotten drunk, smoked cigarettes, taken drugs and gone skinny-dipping.
Hospitals want doctors with great skills to provide great services to communities. They also don’t want patients to say to each other, 'Heard about Dr. Jones? You’ve got to see those pictures.’

Why Google Me (part 2)
While screening for a sales agent position they come across your blog which you have successfully sold ads for.
They find an e-book you have written on a subject pertaining to the position.
They find video of a presentation you gave in front of a corporate crowd and hire you for your speaking skills.

So, How Can Social Media Help My Job Hunt?
Experience and research in a niche
Writing skills
Networking
Inside information - viral spread
Establish you as an authority on a given niche
Computer and communication skills

How?
Blogging
Smart social networking
Joining conversations

What is a blog?
Weblog, online journal/diary
Free services
Blogger, Wordpress, LiveJournal
Why blog?
Networking, position as authority, learn about topics, find in search engines
Blogging Tips:
Pick niche topic that you want a career/job in
Monetize?
Comment everywhere
Link out to get links in
Frequency

Myspace
How many people have a Myspace page?
Most popular social network – over 100 million
How many are private? Does that matter?
Personal or professional
To use or not to use your real name?
HTML - Layout
Pictures
Song selection
Blogs
Slow loading time

Facebook
Privacy settings

No free HTML = more professional look
Less high school keg party, more college frat party networking
Applications to show off personality, add RSS feeds, get job listings or throw sheep
More private to outsiders

Where professionals network
Students, entrepreneurs, corporate executives and recruiters all signed up and active
Be thorough -- think of this as your online resume, with even more detail.
Ask questions and answer others to be seen as an authority.
Search for people - teachers, old bosses and co-workers, CEO’s of companies you wish to work for

Social Networking Job Sites
Jobster
Post resume
Integrated with Facebook and LinkedIn
Search employers
Create profile and get matched with jobs

Social Networking Job Sites
Health Career Web
Specific Niche
Create and customize profile
Search jobs
Ask questions and join discussions
Post video resume
Connect with employer pages
Connect with other job seekers

Flip it on Employers
The same way they Google you, you can now Google them
Do your research about employees, good and bad press and company info
Search for jobs on Google to find jobs not on job boards
Google job boards and find niche sites to better suit your search

On the job
In the last 3 years 1,700 jobs have been lost due to internet activity (UK)
Google Alerts
Personal vs. Professional
How to separate
Where is the line drawn
I am not my company I am part of it

Tips To Polish Your Online Brand
Google yourself and see what is there.
Get rid of any pictures you wouldn’t show grandma
Same for video
Clean up bad or “teeny” HTML – NO glitter
Tell your friends to “un-tag” you on their photos
Start networking with relevant industry professionals
Start branding yourself as a leader in your niche
Professionalize your bio / about me section

In conclusion If grandma would be mad at you, don’t let the world see it. This is your chance to create your brand and join the conversation

Questions?

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Social Media For Job Seekers

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