Mark Krupinski's Personal Branding and the Power of th Internet Talk From Employment Guide Orlando Job Fair

Personal Branding and the Power of the Internet Mark Krupinski Community Manager

Background on Mark

Community Manager for Rasmussen Inc. and VP of doterati

Social media fiend since December of 2004

Over 13 years of operations and project management in the travel and educational industries

doterati interests are professional networking and education

Quick Questions

Who is Online?

Who is on…?

What is “Brand“?

Personal “Brand“?

Word of Mouth

Honda CRV

Birgit & Joe

Led to…

Mark & Susan

Vanessa & Sarunas

Karen & John

Ellen

$24K led to $96K more 

twitter

Est. March 2006

Blog Business Summit

October 2006

2008 Alone

Up 752%

4.43 Million Unique Users

Professional References

The Past

Today

A Brave New World

Social Media

The Wild, Wild West

What Happens Online…

Don‘ts

What Would Your “Mother” Say?

You Control What You Write Your Friends Your Groups Your Privacy Setting

What Can You Do?

Google

Google Alerts

Aggregation Sites

Clean it Up

"Dress for the Job You Want"

Community Manager Concept

Starting in 2006…

Brand Monitoring

Internal Online Community

Social Media Strategy

Online Recruiting

Social Media Benefits Listening Knowledge Engagement Productivity Confidential / Mark Krupinski

RSS Feeds

RSS Reader

Research

Interact

Key Takeaways of Social Media Everything matters Nothing Matters "Dress for the Job You Want“ Take Advantage Confidential / Mark Krupinski

Any Questions?

Thank You

Mark Krupinski

[email_address]

@markkrupinski

Photo Credits

http://www.flickr.com/photos/adjourned/2738589331/

http://www.flickr.com/photos/crazytales562/2581985760/

http://www.flickr.com/photos/ronin691/2531231975/

http://www.flickr.com/photos/ronin691/2531231975/

http://www.flickr.com/photos/revdancatt/535514134/

http://www.flickr.com/photos/vitorcastillo/2994723741/

http://www.flickr.com/photos/mamjodh/2577384815/

http://www.flickr.com/photos/8777152@N05/1462766349/

http://www.flickr.com/photos/jurvetson/3346659199/

http://www.flickr.com/photos/avlxyz/109566039/

http://www.flickr.com/photos/jenny-pics/2745280468/

http://www.flickr.com/photos/wurzle/659315/

http://www.flickr.com/photos/49024304@N00/2666997907/in/set-72157603422067338/

http://www.flickr.com/photos/earthandeden/865393933/

http://www.flickr.com/photos/srboisvert/728444428/

http://www.openforum.com/marketing/video_hearitfortheblog.html

http://www.flickr.com/photos/bohman/210977249/

http://www.flickr.com/photos/bohman/210977249/

http://www.flickr.com/photos/moriza/96724309/

http://www.flickr.com/photos/wonderferret/1079538726/

http://www.flickr.com/photos/loopzilla/2203595978/

http://mashable.com/2009/01/09/twitter-growth-2008/

http://www.flickr.com/photos/takomabibelot/472933624/

http://www.flickr.com/photos/eridius/68121583/

http://www.myspace.com/index.cfm?fuseaction=userTour.home

http://www.facebook.com

http://twitter.com/

http://www.flickr.com/photos/powerbooktrance/64059767/

http://www.ted.me/about/

http://www.flickr.com/photos/demiace/190365145/

http://www.flickr.com/photos/pagedooley/2483895370/

http://www.flickr.com/photos/aheram/409863531/

http://www.cyberbuzz.com/2008/05/07/5-ways-to-save-face-with-facebook/

http://www.flickr.com/photos/glauser/2246890122/

http://www.flickr.com/photos/coxy/2358433454/

http://www.flickr.com/photos/rileyroxx/244499061/

http://www.flickr.com/photos/browneye/3010300312/

http://www.flickr.com/photos/imjosh/476232597/

http://www.flickr.com/photos/brymo/1369562203/

http://www.facebook.com/people/Mark-Krupinski/571399679#/pages/IZEA/27801546830?sid=c8e1b22212438a2d37677e366aae5f56&ref=search

Mark Krupinski's Personal Branding and the Power of th Internet Talk From Employment Guide Orlando Job Fair

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