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Personal Branding and the  Power  of the Internet Mark Krupinski Community Manager
Background on Mark <ul><li>Community Manager for Rasmussen Inc. and VP of doterati </li></ul><ul><li>Social media fiend si...
Quick Questions
Who is Online?
Who is on…?
What is “Brand“?
Personal “Brand“?
Word of Mouth
Honda CRV <ul><li>Birgit & Joe </li></ul><ul><li>Led to… </li></ul><ul><li>Mark & Susan </li></ul><ul><li>Vanessa & Saruna...
twitter <ul><li>Est. March 2006 </li></ul><ul><li>Blog Business Summit </li></ul><ul><li>October 2006 </li></ul><ul><li>20...
Professional References <ul><li>The Past </li></ul>Today
A Brave New World
Social Media
The Wild, Wild West
What Happens Online…
Don‘ts
What Would Your “Mother” Say?
You Control What  You  Write Your  Friends Your  Groups Your  Privacy Setting
What Can You Do?
Google
Google Alerts
Aggregation Sites
Clean it Up
&quot;Dress for the Job You Want&quot;
Community Manager Concept <ul><li>Starting in 2006… </li></ul><ul><li>Brand Monitoring </li></ul><ul><li>Internal Online C...
Social Media Benefits Listening Knowledge Engagement Productivity Confidential / Mark Krupinski
RSS Feeds
RSS Reader
Research
Interact
Key Takeaways of Social Media Everything matters Nothing Matters &quot;Dress for the Job  You Want“ Take Advantage Confide...
Any Questions?
Thank You <ul><li>Mark Krupinski </li></ul><ul><li>[email_address] </li></ul><ul><li>@markkrupinski </li></ul>
Photo Credits <ul><li>http://www.flickr.com/photos/adjourned/2738589331/   </li></ul><ul><li>http://www.flickr.com/photos/...
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Mark Krupinski's Personal Branding and the Power of th Internet Talk From Employment Guide Orlando Job Fair

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Mark Krupinski, VP of doterati, spoke at the Orlando Employment Guide;s Job Fair on Thursday, April 16th. Mark gave a compelling talk on Personal Branding and how to leverage the Internet to find a job and keep a job.

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Transcript of "Mark Krupinski's Personal Branding and the Power of th Internet Talk From Employment Guide Orlando Job Fair"

  1. 1. Personal Branding and the Power of the Internet Mark Krupinski Community Manager
  2. 2. Background on Mark <ul><li>Community Manager for Rasmussen Inc. and VP of doterati </li></ul><ul><li>Social media fiend since December of 2004 </li></ul><ul><li>Over 13 years of operations and project management in the travel and educational industries </li></ul><ul><li>doterati interests are professional networking and education </li></ul>
  3. 3. Quick Questions
  4. 4. Who is Online?
  5. 5. Who is on…?
  6. 6. What is “Brand“?
  7. 7. Personal “Brand“?
  8. 8. Word of Mouth
  9. 9. Honda CRV <ul><li>Birgit & Joe </li></ul><ul><li>Led to… </li></ul><ul><li>Mark & Susan </li></ul><ul><li>Vanessa & Sarunas </li></ul><ul><li>Karen & John </li></ul><ul><li>Ellen </li></ul><ul><li>$24K led to $96K more  </li></ul>
  10. 10. twitter <ul><li>Est. March 2006 </li></ul><ul><li>Blog Business Summit </li></ul><ul><li>October 2006 </li></ul><ul><li>2008 Alone </li></ul><ul><li>Up 752% </li></ul><ul><li>4.43 Million Unique Users </li></ul>
  11. 11. Professional References <ul><li>The Past </li></ul>Today
  12. 12. A Brave New World
  13. 13. Social Media
  14. 14. The Wild, Wild West
  15. 15. What Happens Online…
  16. 16. Don‘ts
  17. 17. What Would Your “Mother” Say?
  18. 18. You Control What You Write Your Friends Your Groups Your Privacy Setting
  19. 19. What Can You Do?
  20. 20. Google
  21. 21. Google Alerts
  22. 22. Aggregation Sites
  23. 23. Clean it Up
  24. 24. &quot;Dress for the Job You Want&quot;
  25. 25. Community Manager Concept <ul><li>Starting in 2006… </li></ul><ul><li>Brand Monitoring </li></ul><ul><li>Internal Online Community </li></ul><ul><li>Social Media Strategy </li></ul><ul><li>Online Recruiting </li></ul>
  26. 26. Social Media Benefits Listening Knowledge Engagement Productivity Confidential / Mark Krupinski
  27. 27. RSS Feeds
  28. 28. RSS Reader
  29. 29. Research
  30. 30. Interact
  31. 31. Key Takeaways of Social Media Everything matters Nothing Matters &quot;Dress for the Job You Want“ Take Advantage Confidential / Mark Krupinski
  32. 32. Any Questions?
  33. 33. Thank You <ul><li>Mark Krupinski </li></ul><ul><li>[email_address] </li></ul><ul><li>@markkrupinski </li></ul>
  34. 34. Photo Credits <ul><li>http://www.flickr.com/photos/adjourned/2738589331/ </li></ul><ul><li>http://www.flickr.com/photos/crazytales562/2581985760/ </li></ul><ul><li>http://www.flickr.com/photos/ronin691/2531231975/ </li></ul><ul><li>http://www.flickr.com/photos/ronin691/2531231975/ </li></ul><ul><li>http://www.flickr.com/photos/revdancatt/535514134/ </li></ul><ul><li>http://www.flickr.com/photos/vitorcastillo/2994723741/ </li></ul><ul><li>http://www.flickr.com/photos/mamjodh/2577384815/ </li></ul><ul><li>http://www.flickr.com/photos/8777152@N05/1462766349/ </li></ul><ul><li>http://www.flickr.com/photos/jurvetson/3346659199/ </li></ul><ul><li>http://www.flickr.com/photos/avlxyz/109566039/ </li></ul><ul><li>http://www.flickr.com/photos/jenny-pics/2745280468/ </li></ul><ul><li>http://www.flickr.com/photos/wurzle/659315/ </li></ul><ul><li>http://www.flickr.com/photos/49024304@N00/2666997907/in/set-72157603422067338/ </li></ul><ul><li>http://www.flickr.com/photos/earthandeden/865393933/ </li></ul><ul><li>http://www.flickr.com/photos/srboisvert/728444428/ </li></ul><ul><li>http://www.openforum.com/marketing/video_hearitfortheblog.html </li></ul><ul><li>http://www.flickr.com/photos/bohman/210977249/ </li></ul><ul><li>http://www.flickr.com/photos/bohman/210977249/ </li></ul><ul><li>http://www.flickr.com/photos/moriza/96724309/ </li></ul><ul><li>http://www.flickr.com/photos/wonderferret/1079538726/ </li></ul><ul><li>http://www.flickr.com/photos/loopzilla/2203595978/ </li></ul><ul><li>http://mashable.com/2009/01/09/twitter-growth-2008/ </li></ul><ul><li>http://www.flickr.com/photos/takomabibelot/472933624/ </li></ul><ul><li>http://www.flickr.com/photos/eridius/68121583/ </li></ul><ul><li>http://www.myspace.com/index.cfm?fuseaction=userTour.home </li></ul><ul><li>http://www.facebook.com </li></ul><ul><li>http://twitter.com/ </li></ul><ul><li>http://www.flickr.com/photos/powerbooktrance/64059767/ </li></ul><ul><li>http://www.ted.me/about/ </li></ul><ul><li>http://www.flickr.com/photos/demiace/190365145/ </li></ul><ul><li>http://www.flickr.com/photos/pagedooley/2483895370/ </li></ul><ul><li>http://www.flickr.com/photos/aheram/409863531/ </li></ul><ul><li>http://www.cyberbuzz.com/2008/05/07/5-ways-to-save-face-with-facebook/ </li></ul><ul><li>http://www.flickr.com/photos/glauser/2246890122/ </li></ul><ul><li>http://www.flickr.com/photos/coxy/2358433454/ </li></ul><ul><li>http://www.flickr.com/photos/rileyroxx/244499061/ </li></ul><ul><li>http://www.flickr.com/photos/browneye/3010300312/ </li></ul><ul><li>http://www.flickr.com/photos/imjosh/476232597/ </li></ul><ul><li>http://www.flickr.com/photos/brymo/1369562203/ </li></ul><ul><li>http://www.facebook.com/people/Mark-Krupinski/571399679#/pages/IZEA/27801546830?sid=c8e1b22212438a2d37677e366aae5f56&ref=search </li></ul>
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