Leveraging OPA - Social Media And Advertising Miami


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http://cognitiv.com - Greg Rollett, CMO at Cognitiv recently presented at the Social Media and Advertising event held by Murray Newlands in Miami Beach on Thursday, September 30th.

Greg spoke about leveraging other people's audience to grow your own web based brand.

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Leveraging OPA - Social Media And Advertising Miami

  1. 1. Leveraging OPA Greg Rollett Cognitiv @g_ro + @cognitiv
  2. 2. What if you could legally steal traffic from successful websites?
  3. 3. You can. People do it all the time.
  4. 4. Ways To Leverage OPA <ul><li>Mailing lists </li></ul><ul><li>Joint Ventures </li></ul><ul><li>Buying traffic (banners, text links, Content Network) </li></ul><ul><li>Social Media </li></ul><ul><ul><li>Facebook Fan Pages </li></ul></ul><ul><ul><li>Twitter Accounts </li></ul></ul><ul><ul><li>LinkedIn Groups </li></ul></ul><ul><li>Guest posts </li></ul>
  5. 5. Affiliate Marketing & JV’s <ul><li>Can produce a big spike in traffic </li></ul><ul><li>Networks can provide leverage </li></ul><ul><li>Usually need to exchange portion of your profits </li></ul><ul><li>No long term advantage as emails, banners and affiliate traffic will fade over time </li></ul><ul><li>When affiliates stop promoting, so does the traffic </li></ul>
  6. 6. There’s Got To Be A Better Way <ul><li>You need to build trust with an audience </li></ul><ul><li>You want long term value </li></ul><ul><li>You want to put your message in front of a large audience </li></ul><ul><li>You want to be seen as an authority </li></ul><ul><li>You want to build relationships with others in your community/niche </li></ul>
  7. 7. Easiest + Best Way To Accomplish This? Guest Posting
  8. 8. Why + How <ul><li>You have control of the content </li></ul><ul><li>You have control of where it goes </li></ul><ul><li>You get to be seen as an authority </li></ul><ul><li>Bloggers need fresh content for their audience </li></ul><ul><li>You get long term Google juice from the post and the associated links (if the post is passed on) </li></ul><ul><li>You get to have your name placed in front of an active audience in your niche </li></ul>
  9. 9. Why + How Part 2 <ul><li>Research the sites </li></ul><ul><ul><li>Alltop.com </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><li>Look for sites with lots of engagement (comments, Tweets, FB Likes, etc) </li></ul><ul><li>When you get access to their site you typically get access to their social community (i.e. they will Tweet out for your post driving more traffic your way) </li></ul>
  10. 11. Some Examples + Some Numbers
  11. 13. Guest Post On Mashable.com <ul><li>1,300+ RT’s </li></ul><ul><li>507 shares on Facebook </li></ul><ul><li>56 Comments </li></ul><ul><li>1,610 visitors to my site in 48 hours </li></ul><ul><li>New client (PR Firm that reps Tommy Lee + Rob Zombie) </li></ul><ul><li>3 people that joined my list that day are now members of my $500 NME coaching program </li></ul>
  12. 15. Jeremy Cee On Gen-Y Rock Stars GREAT post man! I also wanted to tell you that I just got a new follower on Twitter who sounds like she’s pretty f’in influential in the UK Music scene. She told me she found me b/c she was doing some direct-to-fan research for a presentation and found your post. THANK YOU for the platform!
  13. 17. Nick Nanton Case Study <ul><li>Celebrity Lawyer, Best Selling Author, Information Marketer </li></ul><ul><li>Started writing for Fast Company as a personal branding expert </li></ul><ul><li>Overnight was able to increase his per day consulting rate from $5,000 to $15,000 </li></ul><ul><li>Triples his personal website traffic on days that he posts on Fast Company </li></ul>
  14. 18. Here’s How I Do It
  15. 19. The Process <ul><li>Research sites that you want to post on </li></ul><ul><li>Create relationships with the writers </li></ul><ul><ul><li>Via Twitter, Comments, Facebook, Email </li></ul></ul><ul><li>I look for ways to add value to them </li></ul><ul><li>Approach with Titles and Outlines and a nice WIIFM </li></ul><ul><li>Write a killer post (you need to write your best material - no Outsourcing) </li></ul>
  16. 20. Tips + Tricks <ul><li>Write something original </li></ul><ul><li>Leverage the Author box </li></ul><ul><ul><li>Strong link with Anchor text for main keyword </li></ul></ul><ul><li>Give something away and send to squeeze page </li></ul><ul><li>Further connect through comments, social media, etc </li></ul><ul><li>Maintain relationships with author </li></ul><ul><ul><li>You have their attention now keep it </li></ul></ul><ul><ul><li>Check stats and build ego of the author </li></ul></ul>
  17. 21. Holler Back. Greg Rollett @g_ro www.cognitiv.com [email_address]