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BarCampOrlando2008 Music, Media and Money
BarCampOrlando2008 Music, Media and Money
BarCampOrlando2008 Music, Media and Money
BarCampOrlando2008 Music, Media and Money
BarCampOrlando2008 Music, Media and Money
BarCampOrlando2008 Music, Media and Money
BarCampOrlando2008 Music, Media and Money
BarCampOrlando2008 Music, Media and Money
BarCampOrlando2008 Music, Media and Money
BarCampOrlando2008 Music, Media and Money
BarCampOrlando2008 Music, Media and Money
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BarCampOrlando2008 Music, Media and Money

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My BarCampOrlando presentation

My BarCampOrlando presentation

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Transcript

  • 1. Music, Media and Multiple Streams of Income Greg Rollett
  • 2. Music Formats
    • 8 Tracks
    • Vinyl
    • Cassette Tapes
    • CD’s
    • MP3
    • What’s next? (the new file that is 1,000 times smaller than an MP3)
  • 3. Napster
    • Blender’s Number 1 Biggest Record Label Mistake of all Time
    • What did it do?
    • What did we learn?
    • What about torrents?
  • 4. Declining CD Sales - OK Digital Sales
    • 48% of teens did not buy a CD in 2007
    • Biggest selling CD in 2005
      • Mariah Carey 4.97 million
    • Biggest selling CD in 2007
      • Josh Groban ‘Noel’ 3.7 million
    • Soulja Boy - 3 Million Plus Ringtones sold
    • Digital downloads in 2006
      • 588.2 million
    • Digital downloads in 2007
      • 844.2 million
  • 5. Selling music is hard, selling the music lifestyle is easy(er)
  • 6. Musicians Need to Make Money Just Not off Music?
  • 7. How?
        • Live Nation – New 360 Jay-Z deal, Madonna & U2
        • Radiohead and Trent Reznor battle
        • Downloads - iTunes, Amazon MP3, Myspace Music
        • Streaming – iLike, Last.Fm, Pandora
        • Advertising – Adsense, other ad networks, direct sales
        • TV, Movies, Commercials – Licensing
        • Concerts – local, regional, national
        • Clothing – run it yourself or partner with a local company
        • Video – YouTube traffic is huge
        • Video Games – Guitar Hero, Rock Band, EA Sports
        • Blogging and Social Media (Digg for bands?)
        • Partnerships – get your local community involved
        • Corporate sponsors – Honda Civic Tour, Vans Warped Tour
        • CD’s – still a viable income source for musicians
  • 8. Be Where Your Fans Are
    • Crowd Participation
      • Where do you find new music?
      • Where/how do you buy music?
      • What social networks do you use?
      • What about at work / car?
      • How would you like to buy music? What’s easy for you
  • 9. Hopefully based on your answers
    • When you are marketing / promoting, be accessible everywhere
    • Think widgets
    • Think viral
    • Get people involved
    • Emotions
    • Network
  • 10. How to be everywhere
    • Read blogs
      • Mashable, Hypebot, Engadget, TechCrunch, Orlando Sentinel, suggestions)
    • Be on every site that lets you have music, even if it’s just an embed code
    • Blog on your own domain
    • Use all media
      • Online, radio (internet, traditional, college), print (mags, books, newspapers, weekly’s), tv (cheap late night advertising on Fuel or niche cable sites)
    • Eliminate cost by creating income
  • 11.  

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