BarCampOrlando2008 Music, Media and Money

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BarCampOrlando2008 Music, Media and Money

  1. 1. Music, Media and Multiple Streams of Income Greg Rollett
  2. 2. Music Formats <ul><li>8 Tracks </li></ul><ul><li>Vinyl </li></ul><ul><li>Cassette Tapes </li></ul><ul><li>CD’s </li></ul><ul><li>MP3 </li></ul><ul><li>What’s next? (the new file that is 1,000 times smaller than an MP3) </li></ul>
  3. 3. Napster <ul><li>Blender’s Number 1 Biggest Record Label Mistake of all Time </li></ul><ul><li>What did it do? </li></ul><ul><li>What did we learn? </li></ul><ul><li>What about torrents? </li></ul>
  4. 4. Declining CD Sales - OK Digital Sales <ul><li>48% of teens did not buy a CD in 2007 </li></ul><ul><li>Biggest selling CD in 2005 </li></ul><ul><ul><li>Mariah Carey 4.97 million </li></ul></ul><ul><li>Biggest selling CD in 2007 </li></ul><ul><ul><li>Josh Groban ‘Noel’ 3.7 million </li></ul></ul><ul><li>Soulja Boy - 3 Million Plus Ringtones sold </li></ul><ul><li>Digital downloads in 2006 </li></ul><ul><ul><li>588.2 million </li></ul></ul><ul><li>Digital downloads in 2007 </li></ul><ul><ul><li>844.2 million </li></ul></ul>
  5. 5. Selling music is hard, selling the music lifestyle is easy(er)
  6. 6. Musicians Need to Make Money Just Not off Music?
  7. 7. How? <ul><ul><ul><li>Live Nation – New 360 Jay-Z deal, Madonna & U2 </li></ul></ul></ul><ul><ul><ul><li>Radiohead and Trent Reznor battle </li></ul></ul></ul><ul><ul><ul><li>Downloads - iTunes, Amazon MP3, Myspace Music </li></ul></ul></ul><ul><ul><ul><li>Streaming – iLike, Last.Fm, Pandora </li></ul></ul></ul><ul><ul><ul><li>Advertising – Adsense, other ad networks, direct sales </li></ul></ul></ul><ul><ul><ul><li>TV, Movies, Commercials – Licensing </li></ul></ul></ul><ul><ul><ul><li>Concerts – local, regional, national </li></ul></ul></ul><ul><ul><ul><li>Clothing – run it yourself or partner with a local company </li></ul></ul></ul><ul><ul><ul><li>Video – YouTube traffic is huge </li></ul></ul></ul><ul><ul><ul><li>Video Games – Guitar Hero, Rock Band, EA Sports </li></ul></ul></ul><ul><ul><ul><li>Blogging and Social Media (Digg for bands?) </li></ul></ul></ul><ul><ul><ul><li>Partnerships – get your local community involved </li></ul></ul></ul><ul><ul><ul><li>Corporate sponsors – Honda Civic Tour, Vans Warped Tour </li></ul></ul></ul><ul><ul><ul><li>CD’s – still a viable income source for musicians </li></ul></ul></ul>
  8. 8. Be Where Your Fans Are <ul><li>Crowd Participation </li></ul><ul><ul><li>Where do you find new music? </li></ul></ul><ul><ul><li>Where/how do you buy music? </li></ul></ul><ul><ul><li>What social networks do you use? </li></ul></ul><ul><ul><li>What about at work / car? </li></ul></ul><ul><ul><li>How would you like to buy music? What’s easy for you </li></ul></ul>
  9. 9. Hopefully based on your answers <ul><li>When you are marketing / promoting, be accessible everywhere </li></ul><ul><li>Think widgets </li></ul><ul><li>Think viral </li></ul><ul><li>Get people involved </li></ul><ul><li>Emotions </li></ul><ul><li>Network </li></ul>
  10. 10. How to be everywhere <ul><li>Read blogs </li></ul><ul><ul><li>Mashable, Hypebot, Engadget, TechCrunch, Orlando Sentinel, suggestions) </li></ul></ul><ul><li>Be on every site that lets you have music, even if it’s just an embed code </li></ul><ul><li>Blog on your own domain </li></ul><ul><li>Use all media </li></ul><ul><ul><li>Online, radio (internet, traditional, college), print (mags, books, newspapers, weekly’s), tv (cheap late night advertising on Fuel or niche cable sites) </li></ul></ul><ul><li>Eliminate cost by creating income </li></ul>

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