5 Steps to Market Yourself Online Right Now Greg Rollett Orlando Employment Guide

and those 5 steps are… Securing your name Producing outstanding content Networks and associations Listen, listen, listen Give to take Securing your name Producing outstanding content Networks and associations Listen, listen, listen Give to take and those 5 steps are…

Securing your name

Producing outstanding content

Networks and associations

Listen, listen, listen

Give to take

Securing your name

Producing outstanding content

Networks and associations

Listen, listen, listen

Give to take

Who are you?

What Do You Think Google Will Say About You? ______________ ______________ What Does Google Say About You? ______________ ______________

______________

______________

______________

______________

where to see what others see google.com Google Alerts Spokeo.com Whozat.com Wink.com

google.com

Google Alerts

Spokeo.com

Whozat.com

Wink.com

How to secure your name Buy a domain – “yourname.com” Grab your name at the following networks Myspce (myspace.com/yourname) – not as relevant but ranks well YouTube (youtube.com/user/yourname or youtube.com/channel/yourname) Twitter Google Profile (google.com/profiles) Facebook – new custom URL’s LinkedIn Blogger Wordpress Ask friends, family members and acquaintances to remove you from anything that looks negative Ask webmasters to exclude you from their sites if the information is not relative to your current situation

Buy a domain – “yourname.com”

Grab your name at the following networks

Myspce (myspace.com/yourname) – not as relevant but ranks well

YouTube (youtube.com/user/yourname or youtube.com/channel/yourname)

Twitter

Google Profile (google.com/profiles)

Facebook – new custom URL’s

LinkedIn

Blogger

Wordpress

Ask friends, family members and acquaintances to remove you from anything that looks negative

Ask webmasters to exclude you from their sites if the information is not relative to your current situation

now what? produce content on these sites

Content Consistency Have your resume ready to go Write an about you section (short + long version) Use all media types (video + photo + audio + words) Send everyone to the same place Clear objectives and contact information Keywords! SEO Basics Use words that match the job/career you want Use them in headlines, subjects, tags and links

Have your resume ready to go

Write an about you section (short + long version)

Use all media types (video + photo + audio + words)

Send everyone to the same place

Clear objectives and contact information

Keywords! SEO Basics

Use words that match the job/career you want

Use them in headlines, subjects, tags and links

Examples

who is in your network?

People to look for Real life friends Family members Past co-workers Current co-workers Previous bosses or supervisors Friends of friends The unknown “ Physical networks are the people you know. Online networks are the people you want to know !”

Real life friends

Family members

Past co-workers

Current co-workers

Previous bosses or supervisors

Friends of friends

The unknown

How to find them Twitter search (search.twitter.com) LinkedIn Company Search Import emails into services Find influential people (Technorati.com + Alltop.com) Comment on influential sites and lead them back to yours Contribute to their network Answer questions (LinkedIn + Yahoo + Twitter)

Twitter search (search.twitter.com)

LinkedIn Company Search

Import emails into services

Find influential people (Technorati.com + Alltop.com)

Comment on influential sites and lead them back to yours

Contribute to their network

Answer questions (LinkedIn + Yahoo + Twitter)

Physical Networking Upcoming.yahoo.com Meetup.org Eventful.com

Upcoming.yahoo.com

Meetup.org

Eventful.com

What to listen to Industry News “ Orlando + Hotels” on Google Alerts, Twitter Search, Technorati Blogs, YouTube, etc Experts Find the top people in your industry and keep up with them so you are current when going into interviews, networking events, etc Community chatter What is going on in the community – same as industry news Your name Same as industry news but just for your name, become an egomaniac – the better your content the more alerts you will get Your brand Are you the local retail person? Then get alerts to see about competition, new opportunities, etc.

Industry News

“ Orlando + Hotels” on Google Alerts, Twitter Search, Technorati Blogs, YouTube, etc

Experts

Find the top people in your industry and keep up with them so you are current when going into interviews, networking events, etc

Community chatter

What is going on in the community – same as industry news

Your name

Same as industry news but just for your name, become an egomaniac – the better your content the more alerts you will get

Your brand

Are you the local retail person? Then get alerts to see about competition, new opportunities, etc.

give in order to receive

What do you give? Videos Links Stories and articles Whitepapers Tips + Advice Answer + ask questions Create conversations Perception has changed – by giving things of value away, you are more likely to receive something of value!

Videos

Links

Stories and articles

Whitepapers

Tips + Advice

Answer + ask questions

Create conversations

Perception has changed – by giving things of value away, you are more likely to receive something of value!

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