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The Education market

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Nearly every student in the United States at one time or another has used a McGraw-Hill textbook. Have you ever wondered how the Book Publishing industry operates? ...

Nearly every student in the United States at one time or another has used a McGraw-Hill textbook. Have you ever wondered how the Book Publishing industry operates?

This presentation will provide you with an opportunity to learn about the world of Educational Publishing.

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The Education market The Education market Presentation Transcript

  • McGraw-Hill Education An Overview
  • For which segment do you work?
    • McGraw-Hill Education
    • Financial Services
    • Information & Media
    • Corporate
  • What is your gender?
    • Female
    • Male
  • How did you learn about the McGraw-Hill Internship Program?
    • Career center at my university
    • Employee referral
    • Industry knowledge
    • McGraw-Hill Companies Career Site
    • Other
  • What is your most frequent form of communication?
    • E-mail
    • Text message
    • Cell Phone
    • In person
  • Which social networking website do you use most frequently?
    • LinkedIn
    • FaceBook
    • MySpace
    • Other
  • Who do you plan to vote for?
    • Barack Obama
    • John McCain
    • Ralph Nader
    • Other
  • What are your plans after you complete your degree?
    • Begin graduate school
    • Remain in NYC and job search
    • Search for job opportunities outside NYC
    • See the world…
    • Live off my parents
  • Agenda
    • Overview of McGraw-Hill Education
    • School Education Group
      • Business Unit Overview
      • Publishing Industry
      • Key Drivers
    • The Grow Network
      • Product Lines
      • Unique Technology
      • Key Questions to Ask Before Product Launch
  • The McGraw-Hill Companies Structure
      • Equity Research
      • Financial Data & Analytics
      • Fixed Income & Securities Svcs.
      • Portfolio Services
      • Ratings Services
      • McGraw-Hill Platts
      • McGraw-Hill Construction
      • McGraw-Hill Aerospace & Defense
      • J.D. Power and Associates
      • BusinessWeek
      • McGraw-Hill Broadcasting
      • School Education Group
      • McGraw-Hill Assessment & Reporting
      • Higher Education Professional & International
    (SEG) (MHAR) (HPI)
  • MHE Strategy Overview
      • Focus on customers and how they use information to teach or learn
      • Invest in digital transformation and pursue global opportunities for growth
      • Expand talent base/skills and processes leveraging Business Process Management (BPM) and MHE Digital Council
      • Expand business model by exploring opportunities in educational services and different ways to monetize and deliver content
    School Education Group Higher Education, Professional and International Assessment and Reporting Drive increased collaboration in pursuit of new market opportunities
  • MHE Structure School Education Group (SEG) Higher Education Professional & International (HPI) Elementary and Secondary Core Basal MH School Solutions Group Macmillan Glencoe MH Learning Group Supplemental and Alternative Basal SRA The Wright Group Higher Education McGraw-Hill Assessment & Reporting (MHAR) International Professional CTB The Grow Network MH Higher Education English Language Publishing Spanish Language Publishing English Language Training Professional Education & Reference Consumer Education & Reference
  • MHE Product Development Locations
    • Chicago
    • HPI
    • SEG
    • Woodland Hills (LA)
    • SEG
    • New York
    • MHAR
    • HPI
    • SEG
    • Columbus
    • SEG
    • Monterey
    • MHAR
    • Dubuque
    • HPI
    IA NE IN VA WV KY NC TN SC GA AL FL CO KS MO IL WI MI MN ND SD WY MT ID WA NV UT AZ AK HI TX CA OR NM OK AR MS LA OH PA MD DE NJ RI CT MA NH VT ME NY IA NE IN VA WV KY NC TN SC GA AL FL CO KS MO IL WI MI MN ND SD WY MT ID WA NV UT AZ AK HI TX CA OR NM OK AR MS OH PA MD DE NJ RI CT MA NH VT ME NY LA
  • School Education Group (SEG) Tony Razzini Training Administrator SEG
  • School Solutions Group
    • Basal
    K-5 6-12 Advanced Placement
  • McGraw-Hill Learning Group
    • Alternative Basal & Supplemental
    Activity Skill (Basal)
    • Everyday Mathematics
    • Breakthrough to Literacy
    • Imagine It!
    • Direct Instruction (Reading, Math, Language Arts)
  • Publishing Industry $10B
    • PreK-12 Schools
    • Higher Education and Postsecondary
    The Educational Publishing Market
  • Education Market: PreK-5 80%
  • Education Market: 6-12
  • What portion of the total PreK-12 school budget is spent on instructional materials?
    • 1%
    • 3%
    • 5%
    • 10%
  • School District Expenditures
    • Answer : ___
    • Remaining spent on…
      • _________________
      • _________________
      • _________________
      • _________________
    1% Salaries & Benefits Transportation Building Maintenance and Others
  • Adoption
    • When PreK-12 schools purchase, they “adopt” instructional materials.
  • Adoption State vs. Open Territory IA NE IN VA WV KY NC TN SC GA AL FL CO KS MO IL WI MI MN ND SD WY MT ID WA NV UT AZ AK HI TX CA OR NM OK AR MS LA OH PA MD NJ CT MA NH VT ME NY IA NE IN VA WV KY NC TN SC GA AL FL CO KS MO IL WI MI MN ND SD WY MT ID WA NV UT AZ AK HI TX CA OR NM OK AR MS OH PA MD DE NJ RI CT MA NH VT ME NY LA Adoption State Open Territory
  • Which adoption state has the largest enrollment?
    • California
    • Florida
    • Georgia
    • Texas
  • Adoption States - The Big Three State Enrollment Texas 4.6M California 4.3M * Florida 2.2M * K-8 enrollment
  • Open Territory – Largest
    • State Enrollment
    • New York 2.9M
    • Illinois 2.0M
    • California 1.9M*
    • Ohio 1.9M
    • Pennsylvania 1.8M
    • Michigan 1.6M
    • * 9-12 enrollment
  • Contrast the Characteristics
    • Provided by the state
    • Categorical
    • Provided by the local municipality
    • Entire state adopts at the same time
    • Curriculum cycle: 5-7 years
    • Determined by local school district
    • Curriculum cycle: 6-8+ years
    • Based on a published cycle
    • Focus on one major curriculum per year
    • Determined by local school district
    • Primary focus is three “R’s”
    Curriculum Focus Adoption Cycle Funding Open Territory Adoption State
    • Student State-Specific
    • Performance Materials
    • Free-With-Order (FWO)
    Key Market Drivers
  • Key Customers Teachers Principals & Local School Boards Curriculum Supervisors Superintendents
  • Transforming Education Through the Innovative Use of Assessment Data Victor Aluise, VP Product The Grow Network/McGraw-Hill June 19, 2008
  • History of Grow
    • Only company in the world that focuses solely on using assessment data to transform education
      • Founded as a private company in 2000
      • Initially funded by private venture capital, led by European investment group
      • Purchased by McGraw-Hill in 2004
    • Leading provider of:
      • Assessment reporting
      • Individualized instruction
    • Significant student achievement results verified by independent research
  • Combination of Unique Expertise
    • Psychometrics
    • Data Design
    • Instructional Pedagogy and Content
    • Innovative Technology
      • Data and Content Management
      • Dynamic Print Publishing
      • Interactive Online Multimedia
      • Automated Digital Operations
  • More than 16 million students served
  • Four Types of Grow Products Parents Students Teachers Administrators 1 3 4 2 Grow products are designed to transform the activities of four key groups:
  • Changing the Traditional Education Approach Curriculum Assessment Student Learning Grow System - Assessment Reporting - Individualized Instruction Standards Parent Engagement 1 School Management Data-Driven Instruction 3 4 Student Empowerment 2
    • Products for Parents
  • What Parents Need
    • Parents are often frustrated by student assessment results because
      • Reports do not explain what the scores mean or provide meaningful diagnostic information
      • Parents do not receive specific information about they can do to help address their children’s needs
    • Parents need action-oriented reports and individualized tools to help their children
  • Action Reports for Parents: Clear Score Displays (New York State example)
  • Action Reports for Parents: Diagnostic Information and Next Steps
  • Action Reports for Parents: Personalized Reading Lists for Each Child
  • Parent Network
    • Fast test results
    • Personal Action Plans for each child, created to meet that child’s learning needs and build on existing strengths
    • Clear explanations of test results, state academic standards, and the curriculum goals for that child’s grade level
    • Charts showing how each child’s progress aligns, skill-by-skill, to state standards for proficiency in all tested subjects
    • Home activities , based on that state’s standards, that target both needs and strengths and promote family interaction
    • Access to parent-friendly planning tools and resources , and advice for each age group
  • Parent Network: Ongoing Student Results
  • Parent Network: Interactive Home Activities
  • Parent Network: Multimedia Tutorials
    • Introduction to Instruction
      • Explanation of the standard and the skill being taught
    • Assessment
      • Short diagnostic test with feedback prior to instruction
    • Model Instruction
      • Interactive, standards-based instruction with voice-over and visual elements
      • Explanation of terms provided in a dictionary
    • Guided Practice
      • Walk-through of a problem with a virtual tutor
      • Multimedia lessons provide positive, corrective feedback and explicit instruction
    • Reassessment
      • Series of questions that assess the students’ skills in the strand after tutorial and practice problems
    • Products for Students
    • Students learn much more effectively when they:
      • Are aware of what knowledge and skills they are expected to learn
      • Receive ongoing information about their learning progress
      • Use individualized instructional materials that takes into account each student’s specific needs and builds on each student’s specific strengths
    What Students Need
  • MyGuide ™ for Students Teacher and Tutor Guide Parent Communication MyGuide ™ Personal Learning Program Personal Learning Site Innovative Instructional Solution Based on Individual Student Data Alexandra Martin
  • More about MyGuide TM
      • Individualized guides based on assessment results
        • Level of instructional content varies with student needs, as shown by assessment results
      • Customized fully to educational standards
      • Built upon a solid foundation of research
      • Helps educators and tutors create a strong network of support for achievement and enhanced instruction
    Alexandra Martin
  • Dynamic Publishing Engine
    • Highly flexible engine, capable of producing more than 20 million different permutations of a MyGuide for a typical market
    • Fast engine, currently producing more than 10 million page impressions per day, scalable to more than 1 billion page impressions per day
    • Patent-pending process built on proprietary technology
    Student Data MyGuide Schematic of Dynamic Publishing Engine
  • Personal Learning Site Individualized Logins Multimedia Tutorials . Individualized logins create profiles that store summative data while recording student activity in the PLS. Multimedia Tutorials match students with adaptive instruction based on a diagnostic assessment.
  • Achievement Results Shown by Research
    • Arizona students participating in Grow’s personalized study guide program experienced higher score growth and pass rates than non-participating students:
      • Among the student population taking re-tests in all three subjects (Reading, Math, and Writing), participating students passed 44% more re-tests as compared to non-participants.
      • Across all students taking one or more re-tests, participating students achieved 69% better score growth in Math and 50% better score growth in Writing as compared to non-participants – both of which are statistically significant results.
      • Hispanic participants passed Reading and Writing 33% more often than Hispanic non‑participants. These results were also statistically significant.
    • Products for Teachers
    • Teachers can be more effective if they:
      • Understand each student’s needs and strengths
      • Prioritize those topics where most students are having difficulty
      • Differentiate instruction across students, rather than teaching all students the same content
      • Track students’ progress during the year and continue to adjust instruction as appropriate
    What Teachers Need
  • Classroom Reports
  • Online Teacher Instructional System Online Teacher Instructional System has been proven effective at improving student performance “significantly” in Ohio randomized trial conducted by Consortium for Policy Research in Education
    • Products for Administrators
    • Administrators can successfully improve school performance if they:
      • Can investigate patterns of student performance
      • Can develop and enforce accountability metrics so that schools are held to high performance
      • Understand how different schools compare against each other
      • Prioritize funding and training in schools based on data
    What Administrators Need
  • Data Querying Tools
  • School Report Card
    • Unique Technology
  • Overview of Grow’s Technology Platform 4 key competencies 1 integrated technology system
  • Delivery Mechanism #2: Online Document Generator
  • To Conclude, a Quote…
    • If you think in terms of a year, plant a seed; if in terms of ten years, plant trees; if in terms of 100 years, teach the people.
    - Confucius