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"Social Media Jam" by Jon Lebkowsky
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"Social Media Jam" by Jon Lebkowsky

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Jon's NPOCamp 2009 Presentation …

Jon's NPOCamp 2009 Presentation
http://npocamp.net/?p=145

Published in: Technology

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  • 1. Social Media Jam Austin Non Profit Camp
  • 2. Social Graph Social Content Social Platforms BLOGS VIDEOS MICROBLOGS AUDIO (PODCAST) PHOTOS BRANDED SOCIAL NETWORKS WIKIS WHITE-LABEL SOCIAL NETWORKS PROFILES EVENTS and CALENDARS STATUS UPDATES INTERACTIONS In a Nutshell
  • 3. (Later I’m going to tell you that you should start with a strategy.)
  • 4. Facebook
    • Join as you (a human being)
    • Set up a Fan Page for the organization
    • Get the Causes application and set up your Cause
    • Accept donations (requires registration with Guidestar)
    • Consider setting up Groups and Events
    • Converse!
  • 5. Twitter
    • Set up a Twitter account
    • Create a background (but don’t stress about it)
    • Figure out who’s going to post (tweet)
    • Set up a calendar and some goals
    • Be conversational
  • 6. Example of a Twitter Plan
    • Suggested rules:
    • Be an advocate
    • Engage with others - make conversation
    • Go for quantity AND quality
    • Link to longer blog posts
    • Metrics:
    • Number of new followers
    • Number of tweets
    • What ratio of following to followers?
    • Number of direct messages
    • Number of retweets
    • Number of “Follow Friday” recommendations
    (Thanks to Jen McCabe of PolarWisdom)
  • 7. Why?
    • Low cost: maybe free? (Value of time)
    • It's quick
    • You can do it yourself
    • Build relationships with your constituents
    • It can build presence and visibility (more links)
    • It’s expected (“Why aren’t you on Facebook?”)
  • 8. Why? @RMHCAustin Nonprofits should use soc med 1. to be in the conversation 2. our people are using it. 3. as a significant piece of our web presence. @dpburks NP's should use social media to keep constituents engaged @kimloop It's the new grassroots organizing while improving/maintaining your organization's profile by going where people are . @MackReed Social media is the lingua franca of upscale, communicative potential donors (among others). Charities need to speak that language.
  • 9. Why Not?
    • Learning curve
    • Time
    • Writing
    • Legal issues
    • There’s a monster under the bed
  • 10. Three Uses of Social Media
    • Finding an audience, getting attention
    • Making connections (networking)
    • Forming community, sharing relationships
    Do you want to do one, more, or all of the above?
  • 11. The Internet is a vast network of networks, with many channels. Where is your voice in the global evolving mix?
  • 12. Work Your Network!
  • 13. FIRST: Define Your Strategy
    • What do you care about? What are your goals and how do they translate into action?
    • Beyond the mission statement: what is your story? How do you incorporate your goals, focus, and actions into a narrative?
    • What are you trying to accomplish with your Internet presence.
  • 14. Thanks! Jon Lebkowsky [email_address] http://socialwebstrategies.com

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