Social Media Jam Austin Non Profit Camp
Social Graph Social Content Social Platforms  BLOGS VIDEOS MICROBLOGS AUDIO (PODCAST) PHOTOS BRANDED SOCIAL NETWORKS WIKIS...
(Later I’m going to tell you that you should start with a strategy.)
Facebook <ul><li>Join as you (a human being) </li></ul><ul><li>Set up a Fan Page for the organization </li></ul><ul><li>Ge...
Twitter <ul><li>Set up a Twitter account </li></ul><ul><li>Create a background (but don’t stress about it) </li></ul><ul><...
Example of a Twitter Plan <ul><li>Suggested rules: </li></ul><ul><li>Be an advocate </li></ul><ul><li>Engage with others -...
Why? <ul><li>Low cost: maybe free? (Value of time) </li></ul><ul><li>It's quick </li></ul><ul><li>You can do it yourself <...
Why? @RMHCAustin Nonprofits should use soc med  1. to be in the conversation 2. our people are using it. 3. as a significa...
Why Not? <ul><li>Learning curve </li></ul><ul><li>Time </li></ul><ul><li>Writing </li></ul><ul><li>Legal issues </li></ul>...
Three Uses of Social Media <ul><li>Finding an audience, getting attention </li></ul><ul><li>Making connections (networking...
The Internet is a vast network of networks, with many channels. Where is your voice in the global evolving mix?
Work Your Network!
FIRST: Define Your Strategy  <ul><li>What do you care about? What are your goals and how do they translate into action? </...
Thanks! Jon Lebkowsky [email_address] http://socialwebstrategies.com
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"Social Media Jam" by Jon Lebkowsky

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Jon's NPOCamp 2009 Presentation
http://npocamp.net/?p=145

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"Social Media Jam" by Jon Lebkowsky

  1. 1. Social Media Jam Austin Non Profit Camp
  2. 2. Social Graph Social Content Social Platforms BLOGS VIDEOS MICROBLOGS AUDIO (PODCAST) PHOTOS BRANDED SOCIAL NETWORKS WIKIS WHITE-LABEL SOCIAL NETWORKS PROFILES EVENTS and CALENDARS STATUS UPDATES INTERACTIONS In a Nutshell
  3. 3. (Later I’m going to tell you that you should start with a strategy.)
  4. 4. Facebook <ul><li>Join as you (a human being) </li></ul><ul><li>Set up a Fan Page for the organization </li></ul><ul><li>Get the Causes application and set up your Cause </li></ul><ul><li>Accept donations (requires registration with Guidestar) </li></ul><ul><li>Consider setting up Groups and Events </li></ul><ul><li>Converse! </li></ul>
  5. 5. Twitter <ul><li>Set up a Twitter account </li></ul><ul><li>Create a background (but don’t stress about it) </li></ul><ul><li>Figure out who’s going to post (tweet) </li></ul><ul><li>Set up a calendar and some goals </li></ul><ul><li>Be conversational </li></ul>
  6. 6. Example of a Twitter Plan <ul><li>Suggested rules: </li></ul><ul><li>Be an advocate </li></ul><ul><li>Engage with others - make conversation </li></ul><ul><li>Go for quantity AND quality </li></ul><ul><li>Link to longer blog posts </li></ul><ul><li>Metrics: </li></ul><ul><li>Number of new followers </li></ul><ul><li>Number of tweets </li></ul><ul><li>What ratio of following to followers? </li></ul><ul><li>Number of direct messages </li></ul><ul><li>Number of retweets </li></ul><ul><li>Number of “Follow Friday” recommendations </li></ul>(Thanks to Jen McCabe of PolarWisdom)
  7. 7. Why? <ul><li>Low cost: maybe free? (Value of time) </li></ul><ul><li>It's quick </li></ul><ul><li>You can do it yourself </li></ul><ul><li>Build relationships with your constituents </li></ul><ul><li>It can build presence and visibility (more links) </li></ul><ul><li>It’s expected (“Why aren’t you on Facebook?”) </li></ul>
  8. 8. Why? @RMHCAustin Nonprofits should use soc med 1. to be in the conversation 2. our people are using it. 3. as a significant piece of our web presence. @dpburks NP's should use social media to keep constituents engaged @kimloop It's the new grassroots organizing while improving/maintaining your organization's profile by going where people are . @MackReed Social media is the lingua franca of upscale, communicative potential donors (among others). Charities need to speak that language.
  9. 9. Why Not? <ul><li>Learning curve </li></ul><ul><li>Time </li></ul><ul><li>Writing </li></ul><ul><li>Legal issues </li></ul><ul><li>There’s a monster under the bed </li></ul>
  10. 10. Three Uses of Social Media <ul><li>Finding an audience, getting attention </li></ul><ul><li>Making connections (networking) </li></ul><ul><li>Forming community, sharing relationships </li></ul>Do you want to do one, more, or all of the above?
  11. 11. The Internet is a vast network of networks, with many channels. Where is your voice in the global evolving mix?
  12. 12. Work Your Network!
  13. 13. FIRST: Define Your Strategy <ul><li>What do you care about? What are your goals and how do they translate into action? </li></ul><ul><li>Beyond the mission statement: what is your story? How do you incorporate your goals, focus, and actions into a narrative? </li></ul><ul><li>What are you trying to accomplish with your Internet presence. </li></ul>
  14. 14. Thanks! Jon Lebkowsky [email_address] http://socialwebstrategies.com

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