Digital Evolution

Slide 1: DIGITAL EVOLUTION GREGOR ROHRIG - NEW MEDIA SPECIALIST - Avusa

Slide 2: EVOLUTION OF TECHNOLOGY

Slide 3: EVOLUTION OF TECHNOLOGY ANALOGUE DIGITAL IMMOBILE MOBILE MOBILE LOCAL GLOBAL GLOCAL

Slide 4: MOBILE WILL REVOLUTIONIZE THE WAY WE GATHER AND INTERACT WITH INFORMATION

Slide 5: EVOLUTION OF DIGITAL CONTENT MOBILITY ACCESSIBILITY IMMEDIATE UPDATES SCANNING - NOT READING INTERACTIVE / MULIT-MEDIA VIRAL CONTENT CONTENT SHARING CROSS REFERENCING WITH PRINT

Slide 6: CONSUMPTION HABITS mobile: instant gratification music individuality video text transparency EVOLVED TECH interactivity ALLOWS: user generated content sense of community social networking

Slide 7: EXAMPLES

Slide 8: user generated content individuality instant gratification mobile: video #2 Global Site social networking sense of community transparency mobile: text #6 Global Site

Slide 9: Facebook Monthy Visits YouTube Monthly Visits compete.com (2008)

Slide 10: 114.4% YouTube y ea rly g ro w th 71.6% Facebook compete.com (2008)

Slide 11: THESE SERVICES / TECHNOLOGIES HAVE RE-DEFINED CONSUMER HABITS BECAUSE I HAVE NEW OPTIONS...

Slide 12: WE’RE TALKING ABOUT MULTI-MEDIA / RICH-MEDIA CONSUMPTION RICH MEDIA IS SYNONYMOUS FOR INTERACTIVE MULTI-MEDIA

Slide 13: CONSUMERS ARE EXPECTING SAME LEVELS OF EXPERIENCE FROM THE MAINSTREAM MEDIA: ESPECIALLY WITH THE GROWTH OF ONLINE AND MOBILE IN SA

Slide 14: SA BROADBAND GROWTH MyADSL.co.za (2007)

Slide 15: MOBILE INFRASTRUCTURE TRENDS Network Speeds Cost of Data New Services Adoption 2005 2006 2007 2008 2009

Slide 16: THE MAINSTREAM MEDIA IS ADOPTING MANY OF THESE CHANGES: BY ADDING RICH-MEDIA ASPECTS TO THE PRODUCT

Slide 17: INTERNATIONAL MULTIMEDIA TRENDS Features of America’s Top 100 newspapers sites 2006 2007 The Bivings Group (2007)

Slide 18: CONTENT HAS BEEN ADAPTED TO THE CHANGES IN TECHNOLOGY AND CONSUMPTION HABITS

Slide 19: THIS MEANS: ADVERTISING MODELS NEED TO ADAPT TO THOSE TECHNOLOGIES AND CONTENT CHANGES TO FALL IN PLACE WITH THE CONSUMPTION BEHAVIOUR

Slide 20: CREATIVE VIRAL CONTEXTUAL HYPER LOCAL / TARGETED ADS FOCUS ON RICH MEDIA / INTERACTIVITY CROSS-PLATFORM STRATEGY: PRINT & ONLINE

Slide 21: EXAMPLES

Slide 22: CONTEXTUAL VIDEO ADS: PLEASE FOCUS ON THE ADS! VIRAL - CONTEXTUAL ADVERTING - INTERACTIVE - MOBILE

Slide 23: RICH MEDIA EXAMPLE: MERCEDE-BENZ ONLNE MAGAZINE DYNAMC - INTERACTIVE - EXCELLENT AD PLATFORM - MOBILE

Slide 24: Let’s not solely focus on online and sideline print advertising... ...the trick is to incorporate the two... ...to look at online for possibilities and inspiration... ...and integrate creative ideas into both: online AND print!

Slide 25: THANK YOU & QUESTIONS rohrigg@avusa.co.za