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Business Plan: Hotel Jardin

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Hotel Jardin was a business plan assembled in order to open/manage a hotel in Santiago, Dominican Republic. After months of negotiations the partnership called off the process due to facility's …

Hotel Jardin was a business plan assembled in order to open/manage a hotel in Santiago, Dominican Republic. After months of negotiations the partnership called off the process due to facility's owners decision to open/manage the project by themselves.

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  • 1. HOTEL JARDIN March 2007
  • 2. Confidentiality AgreementThe undersigned reader acknowledges that the information provided by _______________ in this business plan isconfidential; therefore, reader agrees not to disclose it without the express written permission of_______________.It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential innature, other than information which is in the public domain through other means and that any disclosure or use ofsame by reader, may cause serious harm or damage to _______________.Upon request, this document is to be immediately returned to _______________.___________________Signature___________________Name (typed or printed)___________________DateThis is a business plan. It does not imply an offering of securities.
  • 3. Table of Contents1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.1 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.2 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.3 Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22.0 Company Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2.1 Company Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 2.2 Start-up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23.0 Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44.0 Market Analysis Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 4.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45.0 Strategy and Implementation Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 5.1 Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 5.2 Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 5.3 Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 5.3.1 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56.0 Management Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 6.1 Personnel Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77.0 Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 7.1 Important Assumptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 7.2 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 7.3 Projected Profit and Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 7.4 Projected Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 7.5 Projected Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
  • 4. Hotel Jardin1.0 Executive Summary Introduction The Long-goal of Hotel Jardin is to become one of the best choices on Santiago, Dominican Republic for temporary lodging by creating a differentiated experience capitalizing on personal service and its amazing location in one of the most attractive parts of city, next to the famous 12th St district and our main competitor and citys biggest hotel: Hodelpa Gran Almirante Hotel & Casino. We plan to be more than a great hotel. We plan to create an enviroment of affordable luxury that surpasses the standards. Expanding our exposure via the Internet, introducing our facility to both business and leisure visitors, this will allow us to maintain a higher than average occupancy rate and above average profits.1.1 Objectives The objetives of the Hotel Jardin for the firts three years of operation include: • Open Hotel Jardin on July 15, 2007. • Exceeding customers expectations for business and leisure accomodations. • Maintaining an 50% occupancy rate during the year. • Assembling an experienced and effective staff.1.2 Mission The mission of Hotel Jardin is to become the number one lodge of choice with visitors to Santiago, Dominican Republic. The Hotel Jardin guest will have every need met to ensure his/her comfort. For special occasions , catered meals, chilled wine, etc. can provided for an additional stipens. Highlights (Planned) $1,600,000 $1,400,000 $1,200,000 $1,000,000 Sales $800,000 Gross Margin $600,000 Net Profit $400,000 $200,000 $0 2008 2009 2010 Page 1
  • 5. Hotel Jardin1.3 Keys to Success In order to succeed, the management will strive to achieve the following goals: • Position Hotel Jardin as the best hotel in Santiago among numerous visitors. • Build strong market position among the visitors. • Maintain sound financial management of the venture.2.0 Company Summary will be a new member in the exchange. will have 65 rooms, a parking facility near the hotel, 2 restaurants (1 outdoor restaurant in the roof) a gift shop and a conference room (capacity 20 PAX). Amenities that go beyond the typical Hotel will include: • Pralines on pillows. • A complimentary music CD for each room that the guest may keep. • An extensive video and audio library for guest use. • CD stereo systems and DVDs in each room. • Two restaurants + cofee shops. • A variety of herbal teas. • Daily fresh-baked muffins and fresh fruit. • Links to other business and services on the island.2.1 Company Ownership Hotel Jardin will be wholly owned by GryDoz Hotels, a subsidiary of Grydoz Participaciones.2.2 Start-up Summary Page 2
  • 6. Hotel Jardin Start-up $500,000 $450,000 $400,000 $350,000 $300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $0 Expenses Assets Investment LoansTable: Start-upStart-upRequirementsStart-up ExpensesLegal $10,000Stationery etc. $400Marketing Plan $34,000Lodge Setup $300,000Insurance $20,000Rent $64,000Other $7,500Total Start-up Expense $435,900Start-up Assets NeededCash Balance on Starting Date $64,100Other Short-term AssetsTotal Short-term Assets $64,100Long-term AssetsTotal Assets $64,100Total Requirements $500,000FundingInvestmentInvestor 1 $0Investor 2 $0Other $0Total Investment $0Short-term LiabilitiesAccounts Payable $0Current Borrowing $500,000Other Short-term Liabilities $0Subtotal Short-term Liabilities $500,000Long-term Liabilities $0Total Liabilities $500,000Loss at Start-up ($435,900)Total Capital ($435,900)Total Capital and Liabilities $64,100 Page 3
  • 7. Hotel Jardin3.0 Services Hotel Jardin will offer customers 65 roooms, as well as the following: • 2 restaurants. • 1 gift shop. • 1 confernce room. • Front desk service.4.0 Market Analysis Summary Hotel development and operation in the Satiago area has been very profitable and successful due to economic upturn experienced in early, mid 90s and the actual decade. Hotel development and investments into hotels and resorts nationwide are currently going strong. There are 3 hotels within 5 miles of the Hotel Jardin . each year, the average room occupancy rate is close to 75% during the year.New hotel facility is in its final contruction phase, will have 363 rooms, casino and golf course and will open in 2008.4.1 Market Segmentation Our customers can be broadly divided into two groups: • Business Travelers. • Leisure Travelers. Table: Market Analysis Market Analysis Potential Customers Growth 2007 2008 2009 2010 2011 CAGR Business Travelers 15% 81,500 93,725 107,784 123,952 142,545 15.00% Leisure Travelers 15% 28,250 32,488 37,361 42,965 49,410 15.00% Total 15.00% 109,750 126,213 145,145 166,917 191,955 15.00% Market Analysis (Pie) Business Travelers Leisure Travelers Page 4
  • 8. Hotel Jardin5.0 Strategy and Implementation Summary Hotel Jardin will aggresively market both businees and leisure visitors of the Santiago area. Our customers are looking for a different lodging experience that cannot be found in any of the other hotels. We will offer a comfortable , congenial enviroment that will assure return visits to the Hotel Jardin. The lodge will cost less and we will offer our customers all the services they need to make their stay memorable. We will offer two restaurants and 24 hrs room sevice.There will be a gift shop that will be able to to take special orders daily. Each evening, guests can gather in the roof restaurant where there is large fireplace, drinks and light music.5.1 Competitive Edge The competitive edge of Hotel jardin is its location and. Being located in los Jardines Metropolitanos, next to the Hotel & Casino Gran Almirante and near to the 12th ST district. Simply close to everywhere.5.2 Marketing Strategy The Hotel Jardin will habve its own website, web company partners and an effective advertising /promotion program that promotes the facility. In addition , Hotel Jardin will be highlighted in Magazines and TV shows.5.3 Sales Strategy Hotel Jardin will sell rooms directly to repeat customers, as well as via traditional agents and through the internet. Repeat customers will have the privilege of priority reservations during the seasons. We will list Hotel Jardin on www.worldres.com, and other web pages and of course thru our own page www.grydozhotels.com, which will make it available to millions of international; prospects. Room rates for lodge will range from $ 125 - 65 per night.5.3.1 Sales Forecast The following is the sales forecast for three years Page 5
  • 9. Hotel Jardin Sales Monthly (Planned) $100,000 $90,000 $80,000 $70,000 $60,000 Rooms $50,000 Foood + Drinks $40,000 Other $30,000 $20,000 $10,000 $0 Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Sales by Year (Planned) $1,600,000 $1,400,000 $1,200,000 $1,000,000 Rooms $800,000 Foood + Drinks $600,000 Other $400,000 $200,000 $0 2008 2009 2010Table: Sales Forecast (Planned)Sales ForecastSales 2008 2009 2010Rooms $844,594 $971,283 $1,116,976Foood + Drinks $236,487 $271,960 $312,754Other $28,650 $32,948 $37,890Total Sales $1,109,731 $1,276,191 $1,467,619Direct Cost of Sales 2008 2009 2010Rooms $0 $0 $0Foood + Drinks $115,876 $133,257 $153,246Other $14,400 $16,560 $19,044Subtotal Direct Cost of Sales $130,276 $149,817 $172,290 Page 6
  • 10. Hotel Jardin6.0 Management Summary GryDoz Hotels will look for great individuals with a lot of experience and remarkable reputatation in the market.6.1 Personnel Plan The personnel needed for the Hotel Jardin are the following: • Manager • Assistant Manager • Lodge Staff (12) • Office (4) • Restaurants Staff (22) • Gift Shop (3) • Maintance Staff (4) • Cleaning Staff (12) Table: Personnel (Planned) Personnel Plan 2008 2009 2010 Manager $54,000 $65,000 $71,500 Assistant Manager $20,250 $39,000 $42,900 Lodge Staff $48,600 $60,840 $66,924 Office Staff $32,400 $39,000 $42,900 Restaurants Staff $71,550 $106,600 $117,260 Gift Shop Staff $9,535 $9,230 $10,153 Maintance Staff $33,125 $34,450 $37,895 Cleaning Staff $27,500 $30,250 $33,275 Total Payroll $296,960 $384,370 $422,807 Total People 63 63 63 Payroll Burden $44,544 $57,656 $63,421 Total Payroll Expenditures $341,504 $442,026 $486,228 Table: Sales Forecast (Planned) Sales Forecast Sales 2008 2009 2010 Rooms $844,594 $971,283 $1,116,976 Foood + Drinks $236,487 $271,960 $312,754 Other $28,650 $32,948 $37,890 Total Sales $1,109,731 $1,276,191 $1,467,619 Direct Cost of Sales 2008 2009 2010 Rooms $0 $0 $0 Foood + Drinks $115,876 $133,257 $153,246 Other $14,400 $16,560 $19,044 Subtotal Direct Cost of Sales $130,276 $149,817 $172,2907.0 Financial Plan The following is the financial plan for the Hotel Jardin. Page 7
  • 11. Hotel Jardin7.1 Important Assumptions Table: General Assumptions General Assumptions 2008 2009 2010 Short-term Interest Rate % 10.00% 10.00% 10.00% Long-term Interest Rate % 10.00% 10.00% 10.00% Tax Rate % 30.00% 30.00% 30.00% Expenses in Cash % 10.00% 10.00% 10.00% Personnel Burden % 15.00% 15.00% 15.00%7.2 Break-even Analysis The monthly break-even point is $ 71,307. Table: Break-even Analysis Break-even Analysis: Monthly Units Break-even 705 Monthly Sales Break-even $71,307 Assumptions: Average Per-Unit Revenue $101.11 Average Per-Unit Variable Cost $27.15 Estimated Monthly Fixed Cost $52,160 Break-even Analysis $40,000 $20,000 $0 ($20,000) ($40,000) ($60,000) $0 $20,222 $40,444 $60,666 $80,888 $101,110 Monthly break-even point Break-even point = where line intersects with 07.3 Projected Profit and Loss Page 8
  • 12. Hotel JardinTable: Profit and Loss (Planned)Pro Forma Profit and Loss 2008 2009 2010Sales $1,109,731 $1,276,191 $1,467,619Direct Cost of Sales $130,276 $149,817 $172,290Other Production Expenses $0 $0 $0 ------------ ------------ ------------Total Cost of Sales $130,276 $149,817 $172,290Gross Margin $979,455 $1,126,374 $1,295,330Gross Margin % 88.26% 88.26% 88.26%Operating Expenses:Advertising/Promotion $68,250 $78,488 $90,261Travel $0 $0 $0Miscellaneous $0 $0 $0Payroll Expense $296,960 $384,370 $422,807Payroll Burden $44,544 $57,656 $63,421Depreciation $0 $0 $0Leased Equipment $0 $0 $0Utilities $74,750 $82,225 $90,448Insurance $0 $0 $0Rent $384,000 $384,000 $384,000Contract/Consultants $0 $0 $0 ------------ ------------ ------------Total Operating Expenses $868,504 $986,738 $1,050,936Profit Before Interest and Taxes $110,951 $139,636 $244,394Interest Expense Short-term $50,000 $50,000 $50,000Interest Expense Long-term $0 $0 $0Taxes Incurred $18,285 $26,891 $58,318Extraordinary Items $0 $0 $0Net Profit $42,666 $62,745 $136,075Net Profit/Sales 3.84% 4.92% 9.27% Profit Monthly (Planned) $15,000 $10,000 $5,000 $0 ($5,000) ($10,000) ($15,000) ($20,000) ($25,000) Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Page 9
  • 13. Hotel Jardin Profit Yearly (Planned)$140,000$120,000$100,000 $80,000 $60,000 $40,000 $20,000 $0 2008 2009 2010 Gross Margin Monthly (Planned) $90,000 $80,000 $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Page 10
  • 14. Hotel Jardin Gross Margin Yearly (Planned) $1,400,000 $1,200,000 $1,000,000 $800,000 $600,000 $400,000 $200,000 $0 2008 2009 20107.4 Projected Cash Flow Table: Cash Flow (Planned) Pro Forma Cash Flow 2008 2009 2010 Cash Received Cash from Operations: Cash Sales $1,109,731 $1,276,191 $1,467,619 From Receivables $0 $0 $0 Subtotal Cash from Operations $1,109,731 $1,276,191 $1,467,619 Additional Cash Received Extraordinary Items $0 $0 $0 Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of other Short-term Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $1,109,731 $1,276,191 $1,467,619 Expenditures 2008 2009 2010 Expenditures from Operations: Cash Spent on Costs and Expenses $72,556 $77,142 $84,532 Wages, Salaries, Payroll Taxes, etc. $341,504 $442,026 $486,228 Payment of Accounts Payable $598,986 $690,864 $755,282 Subtotal Spent on Operations $1,013,046 $1,210,031 $1,326,042 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Short-term Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Adjustment for Assets Purchased on Credit $0 $0 $0 Subtotal Cash Spent $1,013,046 $1,210,031 $1,326,042 Net Cash Flow $96,685 $66,159 $141,577 Page 11
  • 15. Hotel Jardin Cash Balance $160,785 $226,945 $368,522 Cash (Planned) $200,000 $150,000 $100,000 Net Cash Flow $50,000 Cash Balance $0 ($50,000) Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun7.5 Projected Balance Sheet Table: Balance Sheet (Planned) Pro Forma Balance Sheet Assets Short-term Assets 2008 2009 2010 Cash $160,785 $226,945 $368,522 Other Short-term Assets $0 $0 $0 Total Short-term Assets $160,785 $226,945 $368,522 Long-term Assets Long-term Assets $0 $0 $0 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $0 $0 $0 Total Assets $160,785 $226,945 $368,522 Liabilities and Capital 2008 2009 2010 Accounts Payable $54,019 $57,434 $62,935 Current Borrowing $500,000 $500,000 $500,000 Other Short-term Liabilities $0 $0 $0 Subtotal Short-term Liabilities $554,019 $557,434 $562,935 Long-term Liabilities $0 $0 $0 Total Liabilities $554,019 $557,434 $562,935 Paid-in Capital $0 $0 $0 Retained Earnings ($435,900) ($393,234) ($330,489) Earnings $42,666 $62,745 $136,075 Total Capital ($393,234) ($330,489) ($194,414) Total Liabilities and Capital $160,785 $226,945 $368,522 Net Worth ($393,234) ($330,489) ($194,414) Page 12
  • 16. AppendixAppendix Table: Sales Forecast (Planned) Sales Forecast Sales Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Rooms $37,538 $75,075 $75,075 $75,075 $75,075 $56,306 $75,075 $75,075 $75,075 $75,075 $75,075 $75,075 Foood + Drinks $10,511 $21,021 $21,021 $21,021 $21,021 $15,766 $21,021 $21,021 $21,021 $21,021 $21,021 $21,021 Other $1,250 $2,500 $2,500 $2,500 $2,500 $2,400 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 Total Sales $49,299 $98,596 $98,596 $98,596 $98,596 $74,472 $98,596 $98,596 $98,596 $98,596 $98,596 $98,596 Direct Cost of Sales Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Rooms $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Foood + Drinks $5,150 $10,300 $10,300 $10,300 $10,300 $7,725 $10,300 $10,300 $10,300 $10,300 $10,300 $10,300 Other $750 $1,250 $1,250 $1,250 $1,250 $1,200 $1,250 $1,250 $1,250 $1,200 $1,250 $1,250 Subtotal Direct Cost of Sales $5,900 $11,550 $11,550 $11,550 $11,550 $8,925 $11,550 $11,550 $11,550 $11,500 $11,550 $11,550 Page 1
  • 17. AppendixAppendix Table: Personnel (Planned) Personnel Plan Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Manager $2,000 $4,000 $4,000 $4,000 $4,000 $8,000 $4,000 $4,000 $4,000 $8,000 $4,000 $4,000 Assistant Manager $750 $1,500 $1,500 $1,500 $1,500 $3,000 $1,500 $1,500 $1,500 $3,000 $1,500 $1,500 Lodge Staff $1,800 $3,600 $3,600 $3,600 $3,600 $7,200 $3,600 $3,600 $3,600 $7,200 $3,600 $3,600 Office Staff $1,200 $2,400 $2,400 $2,400 $2,400 $4,800 $2,400 $2,400 $2,400 $4,800 $2,400 $2,400 Restaurants Staff $2,650 $5,300 $5,300 $5,300 $5,300 $10,600 $5,300 $5,300 $5,300 $10,600 $5,300 $5,300 Gift Shop Staff $305 $710 $710 $710 $710 $1,420 $710 $710 $710 $1,420 $710 $710 Maintance Staff $1,325 $2,650 $2,650 $2,650 $2,650 $5,300 $2,650 $2,650 $2,650 $2,650 $2,650 $2,650 Cleaning Staff $1,100 $2,200 $2,200 $2,200 $2,200 $4,400 $2,200 $2,200 $2,200 $2,200 $2,200 $2,200 Total Payroll $11,130 $22,360 $22,360 $22,360 $22,360 $44,720 $22,360 $22,360 $22,360 $39,870 $22,360 $22,360 Total People 0 0 0 0 63 63 63 63 63 63 63 63 Payroll Burden $1,670 $3,354 $3,354 $3,354 $3,354 $6,708 $3,354 $3,354 $3,354 $5,981 $3,354 $3,354 Total Payroll Expenditures $12,800 $25,714 $25,714 $25,714 $25,714 $51,428 $25,714 $25,714 $25,714 $45,851 $25,714 $25,714 Page 2
  • 18. AppendixAppendix Table: Sales Forecast (Planned) Sales Forecast Sales Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Rooms $37,538 $75,075 $75,075 $75,075 $75,075 $56,306 $75,075 $75,075 $75,075 $75,075 $75,075 $75,075 Foood + Drinks $10,511 $21,021 $21,021 $21,021 $21,021 $15,766 $21,021 $21,021 $21,021 $21,021 $21,021 $21,021 Other $1,250 $2,500 $2,500 $2,500 $2,500 $2,400 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 Total Sales $49,299 $98,596 $98,596 $98,596 $98,596 $74,472 $98,596 $98,596 $98,596 $98,596 $98,596 $98,596 Direct Cost of Sales Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Rooms $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Foood + Drinks $5,150 $10,300 $10,300 $10,300 $10,300 $7,725 $10,300 $10,300 $10,300 $10,300 $10,300 $10,300 Other $750 $1,250 $1,250 $1,250 $1,250 $1,200 $1,250 $1,250 $1,250 $1,200 $1,250 $1,250 Subtotal Direct Cost of Sales $5,900 $11,550 $11,550 $11,550 $11,550 $8,925 $11,550 $11,550 $11,550 $11,500 $11,550 $11,550 Page 3
  • 19. AppendixAppendix Table: General Assumptions General Assumptions Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Short-term Interest Rate % 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Long-term Interest Rate % 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Tax Rate % 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% Expenses in Cash % 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% Personnel Burden % 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% Page 4
  • 20. AppendixAppendix Table: Profit and Loss (Planned) Pro Forma Profit and Loss Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Sales $49,299 $98,596 $98,596 $98,596 $98,596 $74,472 $98,596 $98,596 $98,596 $98,596 $98,596 $98,596 Direct Cost of Sales $5,900 $11,550 $11,550 $11,550 $11,550 $8,925 $11,550 $11,550 $11,550 $11,500 $11,550 $11,550 Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ Total Cost of Sales $5,900 $11,550 $11,550 $11,550 $11,550 $8,925 $11,550 $11,550 $11,550 $11,500 $11,550 $11,550 Gross Margin $43,399 $87,046 $87,046 $87,046 $87,046 $65,547 $87,046 $87,046 $87,046 $87,096 $87,046 $87,046 Gross Margin % 88.03% 88.29% 88.29% 88.29% 88.29% 88.02% 88.29% 88.29% 88.29% 88.34% 88.29% 88.29% Operating Expenses: Advertising/Promotion $13,000 $13,000 $13,000 $3,250 $3,250 $3,250 $3,250 $3,250 $3,250 $3,250 $3,250 $3,250 Travel $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Miscellaneous $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Payroll Expense $11,130 $22,360 $22,360 $22,360 $22,360 $44,720 $22,360 $22,360 $22,360 $39,870 $22,360 $22,360 Payroll Burden $1,670 $3,354 $3,354 $3,354 $3,354 $6,708 $3,354 $3,354 $3,354 $5,981 $3,354 $3,354 Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Utilities $3,250 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 $6,500 Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Rent $32,000 $32,000 $32,000 $32,000 $32,000 $32,000 $32,000 $32,000 $32,000 $32,000 $32,000 $32,000 Contract/Consultants $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ Total Operating Expenses $61,050 $77,214 $77,214 $67,464 $67,464 $93,178 $67,464 $67,464 $67,464 $87,601 $67,464 $67,464 Profit Before Interest and Taxes ($17,651) $9,832 $9,832 $19,582 $19,582 ($27,631) $19,582 $19,582 $19,582 ($505) $19,582 $19,582 Interest Expense Short-term $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 Interest Expense Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Taxes Incurred ($6,545) $1,700 $1,700 $4,625 $4,625 ($9,539) $4,625 $4,625 $4,625 ($1,401) $4,625 $4,625 Extraordinary Items $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Net Profit ($15,272) $3,966 $3,966 $10,791 $10,791 ($22,259) $10,791 $10,791 $10,791 ($3,270) $10,791 $10,791 Net Profit/Sales -30.98% 4.02% 4.02% 10.94% 10.94% -29.89% 10.94% 10.94% 10.94% -3.32% 10.94% 10.94% Page 5
  • 21. AppendixAppendix Table: Cash Flow (Planned) Pro Forma Cash Flow Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Cash Received Cash from Operations: Cash Sales $49,299 $98,596 $98,596 $98,596 $98,596 $74,472 $98,596 $98,596 $98,596 $98,596 $98,596 $98,596 From Receivables $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash from Operations $49,299 $98,596 $98,596 $98,596 $98,596 $74,472 $98,596 $98,596 $98,596 $98,596 $98,596 $98,596 Additional Cash Received Extraordinary Items $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of other Short-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Received $49,299 $98,596 $98,596 $98,596 $98,596 $74,472 $98,596 $98,596 $98,596 $98,596 $98,596 $98,596 Expenditures Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Expenditures from Operations: Cash Spent on Costs and Expenses $5,177 $6,892 $6,892 $6,209 $6,209 $4,530 $6,209 $6,209 $6,209 $5,602 $6,209 $6,209 Wages, Salaries, Payroll Taxes, etc. $12,800 $25,714 $25,714 $25,714 $25,714 $51,428 $25,714 $25,714 $25,714 $45,851 $25,714 $25,714 Payment of Accounts Payable $1,553 $47,109 $62,025 $61,820 $55,882 $55,378 $41,276 $55,882 $55,882 $55,700 $50,596 $55,882 Subtotal Spent on Operations $19,530 $79,714 $94,630 $93,743 $87,805 $111,337 $73,199 $87,805 $87,805 $107,152 $82,519 $87,805 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Other Short-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Adjustment for Assets Purchased on Credit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Spent $19,530 $79,714 $94,630 $93,743 $87,805 $111,337 $73,199 $87,805 $87,805 $107,152 $82,519 $87,805 Net Cash Flow $29,769 $18,882 $3,966 $4,853 $10,791 ($36,865) $25,397 $10,791 $10,791 ($8,556) $16,077 $10,791 Cash Balance $93,869 $112,751 $116,717 $121,570 $132,360 $95,496 $120,892 $131,683 $142,474 $133,918 $149,995 $160,785 Page 6
  • 22. AppendixAppendix Table: Balance Sheet (Planned) Pro Forma Balance Sheet Assets Short-term Assets Starting Balances Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Cash $64,100 $93,869 $112,751 $116,717 $121,570 $132,360 $95,496 $120,892 $131,683 $142,474 $133,918 $149,995 $160,785 Other Short-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Short-term Assets $64,100 $93,869 $112,751 $116,717 $121,570 $132,360 $95,496 $120,892 $131,683 $142,474 $133,918 $149,995 $160,785 Long-term Assets Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Assets $64,100 $93,869 $112,751 $116,717 $121,570 $132,360 $95,496 $120,892 $131,683 $142,474 $133,918 $149,995 $160,785 Liabilities and Capital Jul Ago Sep Oct Nov Dic Ene Feb Mar Abr May Jun Accounts Payable $0 $45,041 $59,957 $59,957 $54,019 $54,019 $39,413 $54,019 $54,019 $54,019 $48,734 $54,019 $54,019 Current Borrowing $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 $500,000 Other Short-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Short-term Liabilities $500,000 $545,041 $559,957 $559,957 $554,019 $554,019 $539,413 $554,019 $554,019 $554,019 $548,734 $554,019 $554,019 Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Liabilities $500,000 $545,041 $559,957 $559,957 $554,019 $554,019 $539,413 $554,019 $554,019 $554,019 $548,734 $554,019 $554,019 Paid-in Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Retained Earnings ($435,900) ($435,900) ($435,900) ($435,900) ($435,900) ($435,900) ($435,900) ($435,900) ($435,900) ($435,900) ($435,900) ($435,900) ($435,900) Earnings $0 ($15,272) ($11,306) ($7,341) $3,450 $14,241 ($8,018) $2,773 $13,564 $24,355 $21,084 $31,875 $42,666 Total Capital ($435,900) ($451,172) ($447,206) ($443,241) ($432,450) ($421,659) ($443,918) ($433,127) ($422,336) ($411,545) ($414,816) ($404,025) ($393,234) Total Liabilities and Capital $64,100 $93,869 $112,751 $116,717 $121,570 $132,360 $95,496 $120,892 $131,683 $142,474 $133,918 $149,995 $160,785 Net Worth ($435,900) ($451,172) ($447,206) ($443,241) ($432,450) ($421,659) ($443,918) ($433,127) ($422,336) ($411,545) ($414,816) ($404,025) ($393,234) Page 7