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Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN auf Twitter)

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Vortrag von Manuel Kiessling (CTO myhammer.de) auf dem 2. Berliner Lean Startup Meetup, 27. Juli 2011

Vortrag von Manuel Kiessling (CTO myhammer.de) auf dem 2. Berliner Lean Startup Meetup, 27. Juli 2011

Published in: Technology, Education

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  • 1. Running Lean at MyHammer
  • 2. #LSMupBLN
  • 3. One: What does it mean to run lean?Two: Where are we at MyHammer today?
  • 4. One: What does it mean to run lean?
  • 5. Running Lean is a systematic process foriterating your web applicationfrom Plan A to a plan that works
  • 6. Running Lean = Applying tiny and fast iterationsthrough the Deming Circle to business models
  • 7. Always iterate, but understand in which stage you are
  • 8. Always iterate, but understand in which stage you are
  • 9. Why should I want to iterate?
  • 10. Most Plan A‘s don‘t work
  • 11. Most Plan A‘s don‘t work
    9 out 10 startups fail
  • 12. Most Plan A‘s don‘t work9 out 10 startups fail
    Of those that succeed, more than two-thirds report
    changing their plans drastically along the way
  • 13. Why?
  • 14. Most Plan A‘s don‘t workUntested hypotheses
  • 15. Test your hypotheses, then refine them.
  • 16. Refining = Learning
  • 17. Refining = Learning
    Make sure you are in the optimal learning loop
  • 18.
  • 19. Where to start?
  • 20. Where to start?
    Lean Canvas = Micro Business Case
  • 21.
  • 22. Where to start?
    First, don‘t find a solution – find a problem!
  • 23. „Customers don’t care about your solution.
    They care about their problems.“
  • 24. „Having more passion for the solution
    than the problem is a problem.“
  • 25. Excursus: Pretotyping
  • 26. Two: Where are we at MyHammer today?
  • 27. Bonus: Where did we come from?
  • 28. Bonus: Where did we come from?
    First iteration took 5 years
    Very waterfally
    Little focus, little learning
  • 29.
  • 30. Where are we now?
    First canvasses
    First problem interviews
    Switched to Scrum
  • 31. First canvasses, first problem interviews
    Means we really only started,but it already rocks
  • 32. Most heard quote from people doing the problem interviews:„...I have never before learned that much about...“
  • 33. What we could already take away:
    Not only do you learn about the assumed problem,you also learn about other problems and solutions
  • 34. What we could already take away:
    Expect to have your oh-so-awesome
    visions and ideas completely crashed
  • 35. Manuel KiesslingCTO, MyHammer AG@manuelkiessling