Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN auf Twitter)

Running Lean at MyHammer

#LSMupBLN

One: What does it mean to run lean?Two: Where are we at MyHammer today?

One: What does it mean to run lean?

Running Lean is a systematic process foriterating your web applicationfrom Plan A to a plan that works

Running Lean = Applying tiny and fast iterationsthrough the Deming Circle to business models

Always iterate, but understand in which stage you are

Why should I want to iterate?

Most Plan A‘s don‘t work

Most Plan A‘s don‘t work
9 out 10 startups fail

Most Plan A‘s don‘t work9 out 10 startups fail
Of those that succeed, more than two-thirds report
changing their plans drastically along the way

Most Plan A‘s don‘t workUntested hypotheses

Test your hypotheses, then refine them.

Refining = Learning

Refining = Learning
Make sure you are in the optimal learning loop

Where to start?

Where to start?
Lean Canvas = Micro Business Case

Where to start?
First, don‘t find a solution – find a problem!

„Customers don’t care about your solution.
They care about their problems.“

„Having more passion for the solution
than the problem is a problem.“

Excursus: Pretotyping

Two: Where are we at MyHammer today?

Bonus: Where did we come from?

Bonus: Where did we come from?
First iteration took 5 years
Very waterfally
Little focus, little learning

Where are we now?
First canvasses
First problem interviews
Switched to Scrum

First canvasses, first problem interviews
Means we really only started,but it already rocks

Most heard quote from people doing the problem interviews:„...I have never before learned that much about...“

What we could already take away:
Not only do you learn about the assumed problem,you also learn about other problems and solutions

What we could already take away:
Expect to have your oh-so-awesome
visions and ideas completely crashed

Manuel KiesslingCTO, MyHammer AG@manuelkiessling

by Gregor Gross on Aug 02, 2011