Running Lean at MyHammer<br />
#LSMupBLN<br />
One: What does it mean to run lean?Two: Where are we at MyHammer today?<br />
One: What does it mean to run lean?<br />
Running Lean is a systematic process foriterating your web applicationfrom Plan A to a plan that works<br />
Running Lean = Applying tiny and fast iterationsthrough the Deming Circle to business models<br />
Always iterate, but understand in which stage you are<br />
Always iterate, but understand in which stage you are<br />
Why should I want to iterate?<br />
Most Plan A‘s don‘t work<br />
Most Plan A‘s don‘t work<br />9 out 10 startups fail<br />
Most Plan A‘s don‘t work9 out 10 startups fail<br />Of those that succeed, more than two-thirds report<br />changing their...
Why?<br />
Most Plan A‘s don‘t workUntested hypotheses<br />
Test your hypotheses, then refine them.<br />
Refining = Learning<br />
Refining = Learning<br />Make sure you are in the optimal learning loop<br />
Where to start?<br />
Where to start?<br />Lean Canvas = Micro Business Case<br />
Where to start?<br />First, don‘t find a solution – find a problem!<br />
„Customers don’t care about your solution.<br />They care about their problems.“<br />
„Having more passion for the solution<br />than the problem is a problem.“<br />
Excursus: Pretotyping<br />
Two: Where are we at MyHammer today?<br />
Bonus: Where did we come from?<br />
Bonus: Where did we come from?<br />First iteration took 5 years<br />Very waterfally<br />Little focus, little learning<b...
Where are we now?<br />First canvasses<br />First problem interviews<br />Switched to Scrum<br />
First canvasses, first problem interviews<br />Means we really only started,but it already rocks<br />
Most heard quote from people doing the problem interviews:„...I have never before learned that much about...“<br />
What we could already take away:<br />Not only do you learn about the assumed problem,you also learn about other problems ...
What we could already take away:<br />Expect to have your oh-so-awesome<br />visions and ideas completely crashed<br />
Manuel KiesslingCTO, MyHammer AG@manuelkiessling<br />
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Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN auf Twitter)

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Vortrag von Manuel Kiessling (CTO myhammer.de) auf dem 2. Berliner Lean Startup Meetup, 27. Juli 2011

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Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN auf Twitter)

  1. 1. Running Lean at MyHammer<br />
  2. 2. #LSMupBLN<br />
  3. 3. One: What does it mean to run lean?Two: Where are we at MyHammer today?<br />
  4. 4. One: What does it mean to run lean?<br />
  5. 5. Running Lean is a systematic process foriterating your web applicationfrom Plan A to a plan that works<br />
  6. 6. Running Lean = Applying tiny and fast iterationsthrough the Deming Circle to business models<br />
  7. 7. Always iterate, but understand in which stage you are<br />
  8. 8. Always iterate, but understand in which stage you are<br />
  9. 9. Why should I want to iterate?<br />
  10. 10. Most Plan A‘s don‘t work<br />
  11. 11. Most Plan A‘s don‘t work<br />9 out 10 startups fail<br />
  12. 12. Most Plan A‘s don‘t work9 out 10 startups fail<br />Of those that succeed, more than two-thirds report<br />changing their plans drastically along the way <br />
  13. 13. Why?<br />
  14. 14. Most Plan A‘s don‘t workUntested hypotheses<br />
  15. 15. Test your hypotheses, then refine them.<br />
  16. 16. Refining = Learning<br />
  17. 17. Refining = Learning<br />Make sure you are in the optimal learning loop<br />
  18. 18.
  19. 19. Where to start?<br />
  20. 20. Where to start?<br />Lean Canvas = Micro Business Case<br />
  21. 21.
  22. 22. Where to start?<br />First, don‘t find a solution – find a problem!<br />
  23. 23. „Customers don’t care about your solution.<br />They care about their problems.“<br />
  24. 24. „Having more passion for the solution<br />than the problem is a problem.“<br />
  25. 25. Excursus: Pretotyping<br />
  26. 26. Two: Where are we at MyHammer today?<br />
  27. 27. Bonus: Where did we come from?<br />
  28. 28. Bonus: Where did we come from?<br />First iteration took 5 years<br />Very waterfally<br />Little focus, little learning<br />
  29. 29.
  30. 30. Where are we now?<br />First canvasses<br />First problem interviews<br />Switched to Scrum<br />
  31. 31. First canvasses, first problem interviews<br />Means we really only started,but it already rocks<br />
  32. 32. Most heard quote from people doing the problem interviews:„...I have never before learned that much about...“<br />
  33. 33. What we could already take away:<br />Not only do you learn about the assumed problem,you also learn about other problems and solutions<br />
  34. 34. What we could already take away:<br />Expect to have your oh-so-awesome<br />visions and ideas completely crashed<br />
  35. 35. Manuel KiesslingCTO, MyHammer AG@manuelkiessling<br />
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