Gepetto’s Army: Creating International Incidentswith Twitter Bots<br />#twitterbots<br />@gregmarra<br />14 Mar 2011<br />
No content from this presentation is endorsed by or represents the views of any companies, educational institutions, or an...
http://www.micropersuasion.com/2008/09/cnn-twitters-it.html<br />
http://articles.cnn.com/2011-02-14/opinion/nye.egypt.power_1_soft-power-information-age-muslim-brotherhood<br />
http://www.cbsnews.com/8301-503544_162-5092668-503544.html<br />
http://www.lostremote.com/2011/01/09/how-an-incorrect-report-of-giffords-death-spread-on-twitter/<br />
http://www.exquisitetweets.com/collection/abscond/152<br />
http://www.exquisitetweets.com/collection/abscond/152<br />
"Jakarta tsunami tomorrow" - AndiArief<br />  Indonesian Presidential Special Staff for Social and Disaster Assistance<br ...
Automate It!<br />
Project Realboy<br />Goals<br />Identify Social Graph Clusters<br />Infiltrate Social Graph Clusters<br />Achieve 25% Foll...
Life of a Realboy<br />3x Daily<br />Follow 5 more target_users<br />Follow back all new followers<br />Tweet something<br />
Keywords:<br /><ul><li>holidays
happy
time</li></li></ul><li>Twitter Search For:<br />happy holidays time<br />
Twitter Search For:<br />happy holidays time<br /><ul><li>“Pizza in the belly. Time for a workout and then a Christmas par...
“My holidays are starting soon! I wish everyone a happy time and much much fun!”
“Time to shoot some holiday photos!!! Happy Holidays!!”</li></li></ul><li>“My holidays are starting soon! I wish everyone ...
Fly Under Radar<br /> No @replies<br />No #tags<br />
Copying Tweets = Automatic Coherence*<br />*as coherent as the average Twitter user<br />
February<br />
February<br />March<br />
February<br />March<br />July<br />
@gregmarra<br />@craiovatweet<br />@robotboston<br />@clarksadventure<br />@craiovatweet<br />@craiovatweet<br />@craiovat...
Social Robot Competitions<br />1pt for follow-back<br />3pts for @replies<br />-15pts if bots caught<br />http://www.webec...
Social Robots Strategies<br />Turk tweets<br />Ask softball questions<br />Swarm tactics<br />
Mechanical Turk<br />
Softball Questions<br />
Support Swarm<br />Bot<br />Target<br />Support Swarm<br />
Human Workers<br />
Open Source Social Robots<br />http://ca.olin.edu/2008/realboy/code.html<br />http://www.webecologyproject.org/2011/02/com...
Your Own Army!<br />Mar<br />Launch Bots<br />
Your Own Army!<br />Mar<br />Launch Bots<br />Apr - Jul<br />Build Audience, Credibility<br />Script Fake Event<br />
Your Own Army!<br />Mar<br />Launch Bots<br />Apr - Jul<br />Build Audience, Credibility<br />Script Fake Event<br />Aug<b...
http://www.flickr.com/photos/candelabrumdanse/3353943533/<br />
http://churmura.com/technology/gadgets/solid-gold-iphone-3g/22171/<br />
Defense Tactics<br />Detect robots<br />Do homework <br />
Social Robots can’t be detected like Spambots<br />Spam Bots<br />Follow many random people<br />Tweet a lot at once<br />...
Social Robots can’t be detected like Spambots<br />Spam Bots<br />Social Robots<br />Follow many random people<br />Follow...
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Gepetto’s Army: Creating International Incidents with Twitter Bots

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Twitter has proven to be an invaluable tool for communication during breaking news intense periods of political unrest. When thousands of people tweet, the outside world gets a chance to understand events on the ground. But what if none of those thousands of people were real, and the events never happened? A malicious puppetmaster could create hundreds of Twitter bots, letting them live perfectly normal and believable lives for months while they build up followers. Then one day, a careful crafted false story unfolds on the stage of social media, played out by a single director with hundreds of actors. Real world Incidents have shown that powerful stories can become widespread before there is time for fact checking. Before anyone realizes all the TwitPics are faked, the false news will have made international headlines.

Social Robots challenge our preconceived notions of what social media can be used for. They present a dangerous threat to the news industry, but also a powerful opportunity to help people.

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  • Self-Consistency and Temporal Relevance
  • Personality Evolution
  • Personality Evolution
  • Personality Evolution
  • Language
  • Language
  • Single puppetmaster, many bots
  • Bots acting in concert
  • Gepetto’s Army: Creating International Incidents with Twitter Bots

    1. 1. Gepetto’s Army: Creating International Incidentswith Twitter Bots<br />#twitterbots<br />@gregmarra<br />14 Mar 2011<br />
    2. 2. No content from this presentation is endorsed by or represents the views of any companies, educational institutions, or anybody but me.<br />
    3. 3.
    4. 4. http://www.micropersuasion.com/2008/09/cnn-twitters-it.html<br />
    5. 5. http://articles.cnn.com/2011-02-14/opinion/nye.egypt.power_1_soft-power-information-age-muslim-brotherhood<br />
    6. 6. http://www.cbsnews.com/8301-503544_162-5092668-503544.html<br />
    7. 7.
    8. 8. http://www.lostremote.com/2011/01/09/how-an-incorrect-report-of-giffords-death-spread-on-twitter/<br />
    9. 9. http://www.exquisitetweets.com/collection/abscond/152<br />
    10. 10. http://www.exquisitetweets.com/collection/abscond/152<br />
    11. 11. "Jakarta tsunami tomorrow" - AndiArief<br />  Indonesian Presidential Special Staff for Social and Disaster Assistance<br />http://nakedsecurity.sophos.com/2010/11/25/hacker-spreads-jakarta-tsunami-warning-from-government-advisors-twitter-account/<br />
    12. 12.
    13. 13. Automate It!<br />
    14. 14.
    15. 15. Project Realboy<br />Goals<br />Identify Social Graph Clusters<br />Infiltrate Social Graph Clusters<br />Achieve 25% Follow-Back Rate<br />
    16. 16.
    17. 17.
    18. 18.
    19. 19. Life of a Realboy<br />3x Daily<br />Follow 5 more target_users<br />Follow back all new followers<br />Tweet something<br />
    20. 20. Keywords:<br /><ul><li>holidays
    21. 21. happy
    22. 22. time</li></li></ul><li>Twitter Search For:<br />happy holidays time<br />
    23. 23. Twitter Search For:<br />happy holidays time<br /><ul><li>“Pizza in the belly. Time for a workout and then a Christmas party.Happy Holidays.”
    24. 24. “My holidays are starting soon! I wish everyone a happy time and much much fun!”
    25. 25. “Time to shoot some holiday photos!!! Happy Holidays!!”</li></li></ul><li>“My holidays are starting soon! I wish everyone a happy time and much much fun!”<br />
    26. 26. Fly Under Radar<br /> No @replies<br />No #tags<br />
    27. 27. Copying Tweets = Automatic Coherence*<br />*as coherent as the average Twitter user<br />
    28. 28.
    29. 29. February<br />
    30. 30. February<br />March<br />
    31. 31. February<br />March<br />July<br />
    32. 32.
    33. 33.
    34. 34.
    35. 35. @gregmarra<br />@craiovatweet<br />@robotboston<br />@clarksadventure<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />@craiovatweet<br />
    36. 36.
    37. 37. Social Robot Competitions<br />1pt for follow-back<br />3pts for @replies<br />-15pts if bots caught<br />http://www.webecologyproject.org/2011/01/help-robots-take-over-the-internet-the-socialbots-2011-competition/<br />
    38. 38. Social Robots Strategies<br />Turk tweets<br />Ask softball questions<br />Swarm tactics<br />
    39. 39. Mechanical Turk<br />
    40. 40. Softball Questions<br />
    41. 41. Support Swarm<br />Bot<br />Target<br />Support Swarm<br />
    42. 42. Human Workers<br />
    43. 43.
    44. 44. Open Source Social Robots<br />http://ca.olin.edu/2008/realboy/code.html<br />http://www.webecologyproject.org/2011/02/complete-source-code-from-socialbots-2011/<br />
    45. 45. Your Own Army!<br />Mar<br />Launch Bots<br />
    46. 46. Your Own Army!<br />Mar<br />Launch Bots<br />Apr - Jul<br />Build Audience, Credibility<br />Script Fake Event<br />
    47. 47. Your Own Army!<br />Mar<br />Launch Bots<br />Apr - Jul<br />Build Audience, Credibility<br />Script Fake Event<br />Aug<br />Play Out Script<br />???<br />Headlines!!!<br />
    48. 48.
    49. 49. http://www.flickr.com/photos/candelabrumdanse/3353943533/<br />
    50. 50. http://churmura.com/technology/gadgets/solid-gold-iphone-3g/22171/<br />
    51. 51.
    52. 52.
    53. 53. Defense Tactics<br />Detect robots<br />Do homework <br />
    54. 54. Social Robots can’t be detected like Spambots<br />Spam Bots<br />Follow many random people<br />Tweet a lot at once<br />Tweet links<br />
    55. 55. Social Robots can’t be detected like Spambots<br />Spam Bots<br />Social Robots<br />Follow many random people<br />Follow connected people<br />Tweet a lot at once<br />Tweet at normal pace<br />Tweet links<br />Tweet like real people<br />
    56. 56.
    57. 57. More Information<br />Co-Researchers<br />
    58. 58. Gepetto’s Army: Creating International Incidents with Twitter Bots#twitterbots | @gregmarra<br />Mar<br />Launch Bots<br />Apr - Jul<br />Build Audience, Credibility<br />Script Fake Event<br />Aug<br />Play Out Script<br />14 Mar 2011<br />
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