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Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
Gepetto’s Army: Creating International Incidents with Twitter Bots
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Gepetto’s Army: Creating International Incidents with Twitter Bots

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Twitter has proven to be an invaluable tool for communication during breaking news intense periods of political unrest. When thousands of people tweet, the outside world gets a chance to understand …

Twitter has proven to be an invaluable tool for communication during breaking news intense periods of political unrest. When thousands of people tweet, the outside world gets a chance to understand events on the ground. But what if none of those thousands of people were real, and the events never happened? A malicious puppetmaster could create hundreds of Twitter bots, letting them live perfectly normal and believable lives for months while they build up followers. Then one day, a careful crafted false story unfolds on the stage of social media, played out by a single director with hundreds of actors. Real world Incidents have shown that powerful stories can become widespread before there is time for fact checking. Before anyone realizes all the TwitPics are faked, the false news will have made international headlines.

Social Robots challenge our preconceived notions of what social media can be used for. They present a dangerous threat to the news industry, but also a powerful opportunity to help people.

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  • Self-Consistency and Temporal Relevance
  • Personality Evolution
  • Personality Evolution
  • Personality Evolution
  • Language
  • Language
  • Single puppetmaster, many bots
  • Bots acting in concert
  • Transcript

    • 1. Gepetto’s Army: Creating International Incidentswith Twitter Bots
      #twitterbots
      @gregmarra
      14 Mar 2011
    • 2. No content from this presentation is endorsed by or represents the views of any companies, educational institutions, or anybody but me.
    • 3.
    • 4. http://www.micropersuasion.com/2008/09/cnn-twitters-it.html
    • 5. http://articles.cnn.com/2011-02-14/opinion/nye.egypt.power_1_soft-power-information-age-muslim-brotherhood
    • 6. http://www.cbsnews.com/8301-503544_162-5092668-503544.html
    • 7.
    • 8. http://www.lostremote.com/2011/01/09/how-an-incorrect-report-of-giffords-death-spread-on-twitter/
    • 9. http://www.exquisitetweets.com/collection/abscond/152
    • 10. http://www.exquisitetweets.com/collection/abscond/152
    • 11. "Jakarta tsunami tomorrow" - AndiArief
        Indonesian Presidential Special Staff for Social and Disaster Assistance
      http://nakedsecurity.sophos.com/2010/11/25/hacker-spreads-jakarta-tsunami-warning-from-government-advisors-twitter-account/
    • 12.
    • 13. Automate It!
    • 14.
    • 15. Project Realboy
      Goals
      Identify Social Graph Clusters
      Infiltrate Social Graph Clusters
      Achieve 25% Follow-Back Rate
    • 16.
    • 17.
    • 18.
    • 19. Life of a Realboy
      3x Daily
      Follow 5 more target_users
      Follow back all new followers
      Tweet something
    • 20. Keywords:
    • Twitter Search For:
      happy holidays time
    • 23. Twitter Search For:
      happy holidays time
      • “Pizza in the belly. Time for a workout and then a Christmas party.Happy Holidays.”
      • 24. “My holidays are starting soon! I wish everyone a happy time and much much fun!”
      • 25. “Time to shoot some holiday photos!!! Happy Holidays!!”
    • “My holidays are starting soon! I wish everyone a happy time and much much fun!”
    • 26. Fly Under Radar
      No @replies
      No #tags
    • 27. Copying Tweets = Automatic Coherence*
      *as coherent as the average Twitter user
    • 28.
    • 29. February
    • 30. February
      March
    • 31. February
      March
      July
    • 32.
    • 33.
    • 34.
    • 35. @gregmarra
      @craiovatweet
      @robotboston
      @clarksadventure
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
      @craiovatweet
    • 36.
    • 37. Social Robot Competitions
      1pt for follow-back
      3pts for @replies
      -15pts if bots caught
      http://www.webecologyproject.org/2011/01/help-robots-take-over-the-internet-the-socialbots-2011-competition/
    • 38. Social Robots Strategies
      Turk tweets
      Ask softball questions
      Swarm tactics
    • 39. Mechanical Turk
    • 40. Softball Questions
    • 41. Support Swarm
      Bot
      Target
      Support Swarm
    • 42. Human Workers
    • 43.
    • 44. Open Source Social Robots
      http://ca.olin.edu/2008/realboy/code.html
      http://www.webecologyproject.org/2011/02/complete-source-code-from-socialbots-2011/
    • 45. Your Own Army!
      Mar
      Launch Bots
    • 46. Your Own Army!
      Mar
      Launch Bots
      Apr - Jul
      Build Audience, Credibility
      Script Fake Event
    • 47. Your Own Army!
      Mar
      Launch Bots
      Apr - Jul
      Build Audience, Credibility
      Script Fake Event
      Aug
      Play Out Script
      ???
      Headlines!!!
    • 48.
    • 49. http://www.flickr.com/photos/candelabrumdanse/3353943533/
    • 50. http://churmura.com/technology/gadgets/solid-gold-iphone-3g/22171/
    • 51.
    • 52.
    • 53. Defense Tactics
      Detect robots
      Do homework
    • 54. Social Robots can’t be detected like Spambots
      Spam Bots
      Follow many random people
      Tweet a lot at once
      Tweet links
    • 55. Social Robots can’t be detected like Spambots
      Spam Bots
      Social Robots
      Follow many random people
      Follow connected people
      Tweet a lot at once
      Tweet at normal pace
      Tweet links
      Tweet like real people
    • 56.
    • 57. More Information
      Co-Researchers
    • 58. Gepetto’s Army: Creating International Incidents with Twitter Bots#twitterbots | @gregmarra
      Mar
      Launch Bots
      Apr - Jul
      Build Audience, Credibility
      Script Fake Event
      Aug
      Play Out Script
      14 Mar 2011

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