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USING SOCIAL MEDIA TO
GROW YOUR BUSINESS
Digitize Marketing
Kiosha Gregg
THE NEW MARKETPLACE
vs
LISTEN FIRST
BECOME THE EXPERT
CREATE BRAND EVANGELISTS
LISTEN FIRST
BECOME THE EXPERT
CREATE BRAND EVANGELISTS
LISTEN FIRST
BuildYour Buyer Personas
Monitor Conversations
BuildYour Buyer Personas
Segment your audiences into
personas.
Personas represent your ideal
customers based on demographi...
Monitor Conversations
Assess Overall Sentiment
Target New Stakeholders
Identify Opportunities
Identify & Monitor Keywords:...
listen first
Become the expert
create brand evangelists
BECOME THE EXPERT
Create a Content Strategy
Map Content to Buyer Cycle
Create a Content Strategy
CheckYour Inventory
DetermineYour Audience
Develop Content based on
consumer interest
What if yo...
Map Content to Buyer Cycle
Awareness:
Blog posts and social media updates
Research:
eBooks, webinars and whitepapers
Compa...
LISTEN FIRST
BECOME THE EXPERT
CREATE BRAND EVANGELISTS
CREATE BRAND EVANGELISTS
Be a Two-Way Communicator
EmpowerYour Fans
Be a Two-Way Communicater
Fast: Respond under 2 hours
Flat: Respond to Everyone
Frequent: Respond often
EmpowerYour Fans
Reward consumers advocating
your brand.
Encourage user-generated
content.
Run contests and promotions.
LISTEN FIRST
BECOME THE EXPERT
CREATE BRAND EVANGELISTS
let’s create your
social media strategy
for 2014.
Using Social Media To Grow Your Business
Using Social Media To Grow Your Business
Using Social Media To Grow Your Business
Using Social Media To Grow Your Business
Using Social Media To Grow Your Business
Using Social Media To Grow Your Business
Using Social Media To Grow Your Business
Using Social Media To Grow Your Business
Using Social Media To Grow Your Business
Using Social Media To Grow Your Business
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Using Social Media To Grow Your Business

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Tips on how to create a social media strategy that will grow your business.

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  • Social media has blown apart yesterday ’ s top-down communication funnel and replaced it with a peer-to-peer model of empowered citizens and producers. People are tiring of mass media and prefer to listen to their peers ’ recommendations about products, services and causes.Spend some time listening to the conversations your supporters, stakeholders or customers are having about your brand Assess overall sentiment. In the main, do people know what your organization is about? Do they like your goal but not how you ’ re going about it? Do they love your platform but don ’ t connect emotionally to your cause? Take the temperature of the room! - See more at: http://www.socialbrite.org/2011/01/10/guide-to-monitoring-social-media/#sthash.LGMeFng3.dpuf Keywords: Organization ’ s name Name of your chief executive or other individuals associated with your organization Names of key services, programs or brands Name and url of your blog or online community Name of key events you put on or attend Names of key terms or phrases in the sector Names of your competitors or other organizations in your space Anything else that ’ s distinctive to your mission or business objective - See more at: http://www.socialbrite.org/2011/01/10/guide-to-monitoring-social-media/#sthash.LGMeFng3.dpuf
  • Content Marketing means creating and sharing valuable content to attract and convert prospects into customers, and consumers into repeat buyers. Inventory: I s something you tabled and filed away 3 years ago useful in an e-book or newsletter? Audience: What you or your team find personally motivating/interesting/persuasive is not likely to be the same as what drives your customers and prospects. You have a unique, rich, second-nature, short-hand grasp of your industry, services, and benefits – your customers don ’ t. Google has a bevy of tools you can use to figure out what keywords and phrases your potential customers are using to find information when searching.
  • Prepare to be disappointed.  There ’ s no secret formula. Be incredible. Have an excellent product or service.  People don ’ t get passionate about the ordinary. Create great content.  No, wait.  Create incredible content.  Create content that ’ s so good, so unique, informative, entertaining, heartwarming and hysterical that your targeted community won ’ t be able to NOT share it.
  • Transcript of "Using Social Media To Grow Your Business "

    1. 1. USING SOCIAL MEDIA TO GROW YOUR BUSINESS Digitize Marketing Kiosha Gregg
    2. 2. THE NEW MARKETPLACE vs
    3. 3. LISTEN FIRST BECOME THE EXPERT CREATE BRAND EVANGELISTS
    4. 4. LISTEN FIRST BECOME THE EXPERT CREATE BRAND EVANGELISTS
    5. 5. LISTEN FIRST BuildYour Buyer Personas Monitor Conversations
    6. 6. BuildYour Buyer Personas Segment your audiences into personas. Personas represent your ideal customers based on demographics, consumer behaviors, pain points and motivations. Personas determine the problem to solve, what’s needed most and information searched online.
    7. 7. Monitor Conversations Assess Overall Sentiment Target New Stakeholders Identify Opportunities Identify & Monitor Keywords: Google Alerts, Hootsuite or Tweetdeck, Social Mention Audit Your Online Reputation
    8. 8. listen first Become the expert create brand evangelists
    9. 9. BECOME THE EXPERT Create a Content Strategy Map Content to Buyer Cycle
    10. 10. Create a Content Strategy CheckYour Inventory DetermineYour Audience Develop Content based on consumer interest What if your customers looked forward to receiving your marketing?
    11. 11. Map Content to Buyer Cycle Awareness: Blog posts and social media updates Research: eBooks, webinars and whitepapers Comparison: case studies, demos and testimonies Purpose: Product Information, analyst reports Marketing studies have shown that certain content works better in different stages of the buying cycle than others.
    12. 12. LISTEN FIRST BECOME THE EXPERT CREATE BRAND EVANGELISTS
    13. 13. CREATE BRAND EVANGELISTS Be a Two-Way Communicator EmpowerYour Fans
    14. 14. Be a Two-Way Communicater Fast: Respond under 2 hours Flat: Respond to Everyone Frequent: Respond often
    15. 15. EmpowerYour Fans Reward consumers advocating your brand. Encourage user-generated content. Run contests and promotions.
    16. 16. LISTEN FIRST BECOME THE EXPERT CREATE BRAND EVANGELISTS
    17. 17. let’s create your social media strategy for 2014.
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