I know that you are use to see my best viral video every friday but I decided to publish this presentation on a monday.
We already are at the end of the year and as you might know I'm really focus on viral and digital since 6 years.
Digital campaigns have widely evolve from "home made" video to more professionnal one, we are now in a time where experience is the key word and where online and offline are connected to create the best experience ever. (As I repeat again and again, people are not "on" or "off").
This presentation is only my worldwide personal benchmark so it's totally subjective.
However, there are no lobby or pressure as you would meet in professionnal contest. I didn't even look at the name of the agency to make sure this one (or another) get a price because you know...they are big so...
This is only for sharing and I really hope you're going to enjoy and share it !