A guide to innovating in a digital world

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This is the subject I’ve covered at the EMEA Adobe Summit in may 2014 and I wanted to share it with you today. …

This is the subject I’ve covered at the EMEA Adobe Summit in may 2014 and I wanted to share it with you today.
Innovation is a broad subject and many people are talking about it.
Most of all, innovation is not about technology but about personal qualities that you have to develop in order to be more creative.
I tried to cover this in a very short speech with some slides that I’m sharing today with you.
Each time there is a (hopefully) relevant example that helps to understand what I really mean.

More in: Marketing , Technology
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  • 1. 1 LaMercatique A GUIDE TO INNOVATION IN A DIGITAL AGE... [OR NOT] !Gregory Pouy! !gregory.pouy@lamercatique.com! !http://www.lamercatique.com! !@gregfromparis!
  • 2. 2 LaMercatique
  • 3. 3 LaMercatique “If anyone here is in marketing, kill yourself...seriously” Bill Hicks
  • 4. 4 LaMercatique #MARKETERSUNITED
  • 5. 5 LaMercatique MORE CREATIVE
  • 6. 6 LaMercatique HAVE BETTER IDEAS
  • 7. 7 LaMercatique GROW IN AN INNOVATIVE ORGANIZATION?
  • 8. 8 LaMercatique
  • 9. 9 LaMercatique You know..! reality is the mass grave of possibles!
  • 10. 10 LaMercatique FIRST YOU FIGHT
  • 11. 11 LaMercatique NO BUDGET
  • 12. 12 LaMercatique NO TIME
  • 13. 13 LaMercatique NO RISK
  • 14. 14 LaMercatique YOU’RE NOT SUCH A CREATIVE PERSON...
  • 15. 15 LaMercatique I HAVE A GOOD NEWS
  • 16. 16 LaMercatique 73% OF CREATIVE PEOPLE THINK CREATIVITY CAN BE TAUGHT
  • 17. 17 LaMercatique SO WHAT IS IT ALL ABOUT? 10 TIPS TO INNOVATE
  • 18. 18 LaMercatique #1 BE CURIOUS
  • 19. 19 LaMercatique #1 BE CURIOUS Have you ever noticed that burdock plant would stick to anything?!
  • 20. 20 LaMercatique WELL SOMEONE DID
  • 21. 21 LaMercatique I KNOW BEING CURIOUS COULD BE PAINFUL ...
  • 22. 22 LaMercatique #2 TRY & FAIL FAST
  • 23. 23 LaMercatique WHAT DO THEY HAVE IN COMMON?
  • 24. 24 LaMercatique COCA-COLA HAS A SPECIFIC BUDGET TO TRY
  • 25. 25 LaMercatique FAILURE CAN BRING YOU FAR
  • 26. 26 LaMercatique #3 GO BACK TO THE BASICS
  • 27. 27 LaMercatique DIGITAL IS NOT A MARKETING REVOLUTION! SENSE  OF     PURPOSE   UTILITY  VALUES  
  • 28. 28 LaMercatique #3 TALK TO PEOPLE
  • 29. 29 LaMercatique KILLER APPS: HUMAN CONTACTS
  • 30. 30 LaMercatique DESIGN FOR THE PEOPLE YOU REALLY NEED TO CONNECT WITH
  • 31. 31 LaMercatique #4 LISTEN
  • 32. 32 LaMercatique DO YOU FIND ALL THESE TECHNOLOGIES SOMEHOW SCARY?
  • 33. 33 LaMercatique +35 TRILLIONS Go DATA EVERY YEAR
  • 34. 34 LaMercatique WHAT IS THE VALUE OF 10 m FANS?
  • 35. 35 LaMercatique #4 LISTEN From whole milk to 2% milk at Starbucks skyrocketed the sales since 2007 (including also soy milk and others)
  • 36. 36 LaMercatique DATA SHOULD ENABLE YOU TO TAKE BETTER DECISIONS BETTER PERFORMANCES LESS RISKS NEW! NEW BUSINESS MODELS
  • 37. 37 LaMercatique #5 SUPRESS THE FRICTIONS
  • 38. 38 LaMercatique HAVE YOU EVER TRIED TO TAKE A TAXI IN PARIS?
  • 39. 39 LaMercatique FRICTIONS = OPPORTUNITIES
  • 40. 40 LaMercatique #6 DISCUSS & SHARE
  • 41. 41 LaMercatique DON’T BE THAT STUPID KID
  • 42. 42 LaMercatique WHERE DO GOOD IDEAS COME FROM? Eurêka!
  • 43. 43 LaMercatique KEVIN DUNBAR Almost all of the important breakthrough ideas happened at the conference table at the weekly lab meeting, when everybody got together and shared their kind of latest data and findings, oftentimes when people shared the mistakes they were having, the error, the noise in the signal they were discovering...
  • 44. 44 LaMercatique #6 DISCUSS & SHARE Tim Berners Lee !
  • 45. 45 LaMercatique “Google’s success is based on sharing. People who spend all their energy at making sure people know it’s their idea, don’t have any energy left to have new ideas” ! Marissa Mayer– Being at Google– CEO of Yahoo!
  • 46. 46 LaMercatique AND...
  • 47. 47 LaMercatique #7 DON’T BELIEVE THE HYPE
  • 48. 48 LaMercatique #8 UNDERSTAND TECHNOLOGY THE PERFECT SOLUTION SHOULD FIT CMO & CTO In the future, your time to market will depends on how quickly your infrastructure can cope with a changing market
  • 49. 49 LaMercatique #9 BUILD FOR A MULTIDEVICE WORLD
  • 50. 50 LaMercatique #10 CREATIVITY DESERVES AMPLIFICATION
  • 51. 51 LaMercatique IN A NUTSHELL
  • 52. 52 LaMercatique #1 BE CURIOUS #2 TRY AND FAIL (FAST) #3 GO BACK TO THE BASICS #4 LISTEN #5 SUPPRESS ANY CUSTOMER FRICTIONS #6 DISCUSS & SHARE #7 DON’T BELIEVE THE HYPE #8 UNDERSTAND TECHNOLOGY #9 BUILD FOR A MULTIDEVICE WORLD #10 CREATIVITY DESERVES AMPLIFICATIONS
  • 53. 53 LaMercatique « CREATIVITY IS INTELLIGENCE HAVING FUN » A. Einstein
  • 54. 54 LaMercatique #MARKETERSUNITED !Gregory Pouy! !gregory.pouy@lamercatique.com! !http://www.lamercatique.com! !@gregfromparis!