Social Media Introduction And OverviewPresentation Transcript
101 Fundamentals for the Workplace
Social Media101 What Do You Want To Learn Today About Social Media?
Social Media101 Learning Objectives: Define what ”Social Media” is, and why it is important Understand some of the key social media tools and how I can utilize them in my career 3. Understand the basic “etiquette” of social media 4.Set goals to better utilize social media at work and in my career
Social Media101 An Overview of…
Social Media101 What is Social Media?
Social Media101 Social media is… “User-generated content generated through websites, applications and tools that enable people to interact and share information online” Tom Humbarger Blogger, Social Media Expert
Social Media101 Let’s be honest, where am I on the Social Media user spectrum? What’s Social Media? Can’t Live Without it!
Social Media101 This is an EMOTIONAL topic!
Social Media101 Social Media in a Historic Context… It is Here to Stay, Let’s Make the Most of It! 1876 1970’s Computer 1752 1916 1930’s 1990’s Social Media 1980’s Internet Newspaper TV Radio Telephone
Social Media101 Exercise: Can you Name 5 Social Media Tools, Websites or Applications?
Social Media101 Key Social Media Tools… Blogs Social networking sites Social bookmarking sites Video sharing sites Presentationsharing sites User reviews Crowdsourcing/Publishing
Social Media101 Why Should You Care? Some Social Media Trends… 93% of social media users believe a company should have a presence in social media 67% of global internet users visit social networks 25% read blogs 20% maintain a social networking profile Visiting social media sites is 4thmost popular online activity Social media is growing at 3xoverall internet rate
Social Media101 What Are The Implications in The Business World… Company Client …The old communication model was a monologue…
Social Media101 …The new communication model is a dialogue… Client Company
Social Media101 What is This “Dialogue?”
The voice of the consumer
Blogs, Social Networks, Forums…etc
The Customer is Speaking Back!
Social Media101 A Few Examples…
Social Media101 “More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate and collaborate virtually” Willyerd & Meister HarvardBusiness.org
Social Media101 Exercise: Social Media & Their General Applications What are the top 3?
Social Media101 Top 3: 1-Networking 2-Video / Audio Sharing 3- Information Sharing / Collaboration
Social Media101 Social Media: The 5 General Applications
Social Media101 Social Media General Applications 1-Company Branding: Reach the customer where they are, with legitimate information – PR, Loyalty, Branding…
Social Media101 Social Media General Applications 2-Customer Service Engage the customer to solve issues and create higher levels of customer satisfaction in a fast, “trackable” and cost effective way
Social Media101 Social Media General Applications 3-Collaboration Build rapport, discuss best practices, resolve issues and generate ideas within your specific industry or profession
Social Media101 Social Media General Applications 4-Networking Interacting with individuals through social media, who have Similar interests in an effort to build relationships that will produce current and future benefits.
Social Media101 Social Media General Applications 5-Thought Leadership Thought leaders are experts who are recognized among their peers as an authority on innovative ideas within a particular industry. Thought leaders are trusted by the industry and share their “intellectual capital” to help others to innovate, solve problems, be more effective.