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St. Matthews Listing Presentation

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http://www.gregfly.com - Louisville real estate agent shares a sample of his listing presentation for a home for sale in the St. Matthews area of Louisville.

http://www.gregfly.com - Louisville real estate agent shares a sample of his listing presentation for a home for sale in the St. Matthews area of Louisville.

Published in Real Estate , Business , Technology
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Transcript

  • 1. HOUSING ASSOCIATES Greg Fleischaker - Realtor
  • 2. GREG FLEISCHAKER Full time Realtor Sole motivation is to sell homes, not to simply take listings Housing Associates Realtors is a family owned and operated business Professional glass blowing artist before real estate Father of two
  • 3. DAYS ON MARKET DATA TAKEN FROM GLAR MLS - SINGLE FAMILY HOMES - 01/01/2005 THRU 12/31/2008 90 Housing Associates 84 84 Rainey Shaw and Jone 80 Prudential Parks and Weisberg 67.5 69 69 69 71 71 71 73 Century 21 Realty Group Hagan Re/Max Properties East 61 62 Kentucky Select 54 Re/Max Metro 45 MLS Average Re/Max Professionals Semonin Brownsboro Help-U-Save 22.5 Patti Morgan Assist-to-Sell Am. Realty 0 DOM
  • 4. SALES PRICE / LIST PRICE DATA TAKEN FROM GLAR MLS - SINGLE FAMILY HOMES - 01/01/2005 THRU 12/31/2008 98 97.73 Housing Associates Patti Morgan Re/Max Properties East 97 97.07 MLS Average 96.7896.73 Prudential Parks and Weisberg 96.6 Help-U-Save 96.4196.36 96.31 96.31 Rainey Shaw and Jones 96 96.1 Century 21 Realty Group Hagan 95.79 Re/Max Professionals 95.53 Semonin - Brownsboro Assist-to-Sell Am. Realty 95 Re/Max Metro 94.75 Kentucky Select 94 SP/LP
  • 5. LISTINGS THAT EXPIRE DATA TAKEN FROM GLAR MLS - SINGLE FAMILY HOMES - 01/01/2005 THRU 12/31/2008 40 Housing Associates Prudential Parks and Weisberg 34 Century 21 Realty Group Hagan 30 Re/Max Properties East Rainey Shaw and Jones 26 Re/Max Professionals 24 24 Kentucky Select 20 22 Patti Morgan 19 20 20 20 20 MLS Average 17 17 Semonin Brownsboro Help-U-Save 10 Assist-to-Sell Am. Realty 0 % Listings That Expire
  • 6. TESTIMONIAL “Last year we placed our home on the market with a Realtor a friend had referred. Our home sat on the market for almost 4 months and failed to get one single offer. This year, after seeing Greg’s marketing plan, we asked Greg to sell our house. What a difference. We had an accepted offer in our hands in just 3 days! If you want an aggressive marketing plan in place for your house, that will really bring the buyers in, we would definitely recommend Greg Fleischaker!” - Brandon and Kim Parshall
  • 7. TESTIMONIAL “With a baby on the way, it was time to list our beloved Windy Hills home for sale in one of the worst real estate markets this country has ever seen. We invited Greg Fleischaker over for a consultation and were pleasantly surprised by the asking price he recommended. The day the house went on the market, we immediately had multiple showings booked. In under three weeks, we'd had 20 showings and had an accepted offer in hand for 98% of our asking price. We couldn't have been more thrilled. Greg also helped us locate our "dream home" and assisted us in negotiating a wonderful purchase price on a place that our family will call home for many years to come. We were thrilled with the service and advice Greg provided. We sold a home, bought a home and gained a friend through our experience with Housing Associates.” - Tony and Allison Martin
  • 8. TESTIMONIAL “Recently, we had my house listed for two months with one of the most well known discount brokerages in town. Originally we were drawn to the idea of reduced commissions and fees. However, after 60 days and little communication from the agent, and even fewer showings, it was time to change directions. We had a friend who spoke very highly of Greg Fleischaker, and invited him out for an interview, and were very impressed at his knowledge of the market, not to mention that his marketing presentation blew away everything else we had seen from other Realtors! We hired Greg, and within about two weeks, we had TWO OFFERS, one was full price! I don’t know what else to say, Greg was able to get our home sold, quickly, and for more than we thought was possible, even after it had been on the market with another agent for two months! If you are thinking about moving and you need the best, by all means, give Greg a call. You won’t regret it.” Eric and Malena Kraig
  • 9. SUCCESSFUL SALES
  • 10. SUCCESSFUL SALES • Listed by Re/Max for 245 days without a sale • Listed for sale by Re/Max for $350,000 • Sold by Housing Associates in just 34 days • Sold by Housing Associates for $360,000 • Buyers were customers of Housing Associates
  • 11. SUCCESSFUL SALES
  • 12. MARKETING PLAN #1 - SUPERIOR WEBSITE Not a template, professionally designed Keeps buyers on website much longer than other websites Fully engages buyers with many different points of contact
  • 13. MARKETING PLAN #2 - ACTIVE BLOGGING Great way to increase SEO (Search Engine Optimization) Frequent Blog posts about your property and neighborhood Greatly increases probability qualified buyer will find your home
  • 14. MARKETING PLAN #3 - SEARCH ENGINE SEO RANKINGS My website is designed to rank well in all major search engines, such as Yahoo, Google and Bing I will dedicate a SEO charged page entirely to your area to help push page rankings Anytime a potential buyer searches for your keywords, your home is more likely to appear
  • 15. MARKETING PLAN#4 - SOCIAL MEDIA EXPOSURE Gain access to fastest growing segment of internet use Alert potential buyers of your property through variety of social networks Twitter, Flickr, YouTube, Facebook, Blog, Tumblr...
  • 16. MARKETING PLAN#5 - PROFESSIONAL PICTURES We hire professional photographer for every listing Increases online visibility Proper format for print advertising
  • 17. MARKETING PLAN #6 - VIRTUAL TOURS We provide online hosting of all pictures and virtual tours Increases online visibility Allows potential buyers to visualize property
  • 18. MARKETING PLAN #7 - LISTING SYNDICATION All my listings will appear on up to 20-25 web sites Greatly increases likelihood of your home being found online by buyers
  • 19. MARKETING PLAN#8 - OVERSIZED YARD SIGN Large yard sign, almost twice the size of most other signs Includes pictures from photographer Sign focuses on your property and not on our office
  • 20. MARKETING PLAN #9 - TEXT MESSAGE MARKETING Similar to toll free phone line, but for people who prefer text messaging to phone calls Property info and pictures are all sent to buyers phone Every incoming number is captured, and each call is returned
  • 21. MARKETING PLAN #11 - CONSTANT COMMUNICATION National studies show lack of communication to be #1 complaint about Realtors You will receive weekly email with online viewer statistics of pictures and virtual tours
  • 22. MARKETING PLAN #12 - CONSTANT COMMUNICATION National studies show lack of communication to be #1 complaint about Realtors I guarantee to return all calls and emails You will be set up for automatic feedback from all showings via email
  • 23. MARKET CONDITIONS DATA TAKEN FROM GLAR MLS - AREA 3 SINGLE FAMILY HOMES - LAST UPDATED 12/19/2009 $280,000 279,014 278,926 269,133 $260,000 262,495 256,187 $240,000 241,453 $220,000 $200,000 Avg Sales Price 2004 2005 2006 2007 2008 2009
  • 24. MARKET CONDITIONS DATA TAKEN FROM GLAR MLS - AREA 3 SINGLE FAMILY HOMES - LAST UPDATED 12/19/2009 $220,000 214,000 209,500 209,500 208,000 210,000 $202,500 $185,000 185,000 $167,500 $150,000 Median Sales Price 2004 2005 2006 2007 2008 2009
  • 25. MARKET CONDITIONS DATA TAKEN FROM GLAR MLS - AREA 3 SINGLE FAMILY HOMES - LAST UPDATED 12/19/2009 700 676 636 645 525 563 500 432 350 175 0 # of Units Sold 2004 2005 2006 2007 2008 2009
  • 26. MARKET CONDITIONS DATA TAKEN FROM GLAR MLS - AREA 3 SINGLE FAMILY HOMES - LAST UPDATED 12/19/2009 6 6 6 5 3.8 3 2.4 2.4 2.4 2 0 # Months on Market 2004 2005 2006 2007 2008 2009
  • 27. MARKET CONDITIONS ST MATTHEWS HOMES FOR SALE - LAST UPDATED 12/19/2009
  • 28. MARKET CONDITIONS ST MATTHEWS HOMES FOR SALE - LAST UPDATED 12/19/2009
  • 29. MARKET CONDITIONS ST MATTHEWS HOMES FOR SALE - LAST UPDATED 12/19/2009
  • 30. MARKET CONDITIONS ST MATTHEWS HOMES FOR SALE - LAST UPDATED 12/19/2009
  • 31. MARKET CONDITIONS ST MATTHEWS HOMES FOR SALE - LAST UPDATED 12/19/2009
  • 32. HOUSING ASSOCIATES Greg Fleischaker - Realtor 502-727-8120 www.gregfly.com