Professional Coaching in a Job Search by Greg David of Gregory Laka and Company


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The importance of using a job search coach to significantly reduce the time it takes to land a new job while reducing the number of costly mistakes navigating today's job market and job search process. By Greg David of Gregory Laka and Company.

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Professional Coaching in a Job Search by Greg David of Gregory Laka and Company

  1. 1. How to Present the Best Version of Yourself in the Interview Process. Professional Coaching in a Job Search. Copyright 2012Greg David Laka & Company
  2. 2. What is Professional Coaching?
  3. 3. • Wikipedia defines Professional Coaching as a teaching or training process in which an individual gets support while learning to achieve a specific personal or professional result or goal.
  4. 4. • Focuses on increased career success. • Helps you avoid common career pitfalls. • NOT life coaching which concentrates on personal development. What is Professional Career Coaching?
  5. 5. The Savvy Professional Engages Coaches in These Areas When Needed: Different Types of Coaching. LIFE COACHING: Focuses on personal development. SPIRITUAL COACHING: Focuses on spiritual growth. CAREER COACHING: Focuses on work and career issues. SYSTEMIC COACHING: Focuses on problem resolution. FINANCIAL COACHING: Focuses on financial goals. HEALTH COACHING: Focuses on health and wellness. CONFLICT COACHING: Focuses on relationship betterment. ✓ 1 2 3 4 5 6 7
  6. 6. What is Job Search Coaching?
  7. 7. Job Search Coaching. Focuses Specifically on Job Search Success. It used to be that you focused on a job search, only when you were conducting one. Not so anymore. Today’s savvy professional has to be ready for a job search at any moment. To avoid long periods of unemployment or being stuck in a dead end job, you need to have a large active network and be widely known as a Subject Matter Expert (SME).
  8. 8. Do I Need a Job Search Coach?
  9. 9. •In a job search for more than 90 days. •Not averaging 3 new interviews weekly. •Not able to ‘get to offer’ for a PERM role 33-50% of the time. •LinkedIn profile has less than 20 views per day. •When interviewing, keep coming in ‘number 2’ or worse. Signs You Need a Job Search Coach.
  10. 10. • Prior job searches were uni-directional. • You were a moth flocking to lights (jobs). • You relied on responding to postings or want ads. • You relied on recruiters and employment agencies. But I Have Never Needed a Job Search Coach Before.
  11. 11. Uni-directional Job Searches Don’t Work Today. They are highly competitive. You never hear back. You have no control. They are frustrating. They significantly lengthen the search cycle.
  13. 13. • Trial and error=long learning curve. • Today’s job search is BI-DIRECTIONAL. • You are the light. Jobs are moths. You make them come to you. – See my other PowerPoint entitled ‘Personal Branding in a Job Search’ attached to my LinkedIn profile. Not Having a Career Coach Means You’ll Rely on Trial & Error.
  16. 16. What is The Role of a Job Search Coach?
  17. 17. Role of a Job Search Coach. Helps you radiate that BEST version of yourself, while eliminating typical job search ERRORS. MOTIVATE. EDUCATE. Identify your GAPS.
  18. 18. • Gaps are personal weaknesses. • Gaps are performance weaknesses. • Gaps are skill weaknesses. • Gaps are competitive weaknesses. What are ‘GAPS’?
  19. 19. Job Search GAP Infographic:
  20. 20. Let’s Examine Common Gaps on LinkedIn (just as one example).
  21. 21. • 1) Not being on LinkedIn. Game Over. Common LinkedIn ‘kiss of death’ GAPS:
  22. 22. • 2) No profile pic. Common LinkedIn ‘kiss of death’ GAPS:
  23. 23. • 3) Not using ‘pipes’ in your headline. Common LinkedIn ‘kiss of death’ GAPS:
  24. 24. • 4) Not having your phone number in your headline. Common LinkedIn ‘kiss of death’ GAPS:
  25. 25. • 5) Not having “Available” in the headline. Common LinkedIn ‘kiss of death’ GAPS:
  26. 26. • 6) Not posting Subject Matter Expert articles daily. Common LinkedIn ‘kiss of death’ GAPS:
  27. 27. • 7) Not starting SME discussions in GROUPS weekly. Common LinkedIn ‘kiss of death’ GAPS:
  28. 28. • 8) Not having a summary of ‘keywords” to SEO your profile. Common LinkedIn ‘kiss of death’ GAPS:
  29. 29. • 9) Not having at least 500 connections. Common LinkedIn ‘kiss of death’ GAPS:
  30. 30. • 10) Not adding 2-10+ contacts daily. Common LinkedIn ‘kiss of death’ GAPS:
  31. 31. • 11) Not having 10+ recommendations. Common LinkedIn ‘kiss of death’ GAPS:
  32. 32. • 12) Not having skill endorsements with ranking of 50 or higher. Common LinkedIn ‘kiss of death’ GAPS:
  33. 33. • 13) Not having the ‘right’ groups. Common LinkedIn ‘kiss of death’ GAPS:
  34. 34. • 14) Not having a resume attached to your profile. Common LinkedIn ‘kiss of death’ GAPS:
  35. 35. • 15) Not having SME documents attached to your profile. Common LinkedIn ‘kiss of death’ GAPS:
  36. 36. • 16) Not using the RFI feature to get introductions. Common LinkedIn ‘kiss of death’ GAPS:
  37. 37. • 17) Using the ‘free’ version of LI. Common LinkedIn ‘kiss of death’ GAPS:
  38. 38. • 18) Not knowing ‘when’ to share. Common LinkedIn ‘kiss of death’ GAPS:
  39. 39. • 19) Not inviting others to GROUPS. Common LinkedIn ‘kiss of death’ GAPS:
  40. 40. • 20) Not having TWITTER & LI ‘linked’. Common LinkedIn ‘kiss of death’ GAPS:
  41. 41. • 21) Not performing activity on others activity. Common LinkedIn ‘kiss of death’ GAPS:
  42. 42. • 22) Using LI InMail to communicate with people when you have their email. Common LinkedIn ‘kiss of death’ GAPS:
  43. 43. Let’s Get Back to the Role of a Job Search Coach. Helps you radiate that BEST version of yourself, while eliminating typical job search ERRORS. MOTIVATE. EDUCATE. Identify your GAPS.
  46. 46. Maslow’s Competency Model. A coach helps you determine your levels of competency in a job search, and is able to provide tangible ways to improve quickly.
  47. 47. Coaches Drive Your Success Up and Weaknesses Down. This is a model you can use daily, weekly, monthly to SPIKE your success.
  48. 48. Success Comes When You Focus On: Attitude. Skill. Activity.
  49. 49. • It is human nature to think you can do it on your own, but you cannot. • It is the human condition to: – Resist change. – Seek out complacency. – Avoid metrics and accountability. – Avoid focusing on weakness or ‘hard’ things. Wait. Why Can’t I Do This on My Own?
  50. 50. • Have less than 10%W-5%M body fat. • Have no debt. • Be able to retire by the time they are 50. • Speak more than one language. • Have 0 divorces in their family tree. • Have kids that all earn academic scholarships. If This Was True, Most People You Know Would:
  51. 51. • Even if you could overcome the human condition barriers, the time it would take you to learn all the job search “secrets” would be time and cost prohibitive. • A qualified job search coach has more than 10 years of experience and has worked through at least two recessions. Don’t Play Doctor!
  52. 52. Even He Needed a Coach!
  53. 53. What is Step 1?
  54. 54. • Testing to foster insight into you, your personality, strengths, areas for improvement, and generally assess performance ability and preferences. • This is a very positive and meaningful step in the process. Step One.
  55. 55. What is Step 2?
  56. 56. • GOALS. You will go through a process to define, detail, and document your short, medium, and long term goals. • Once defined, this will become a continuously nurtured process serving as the blueprint for all of your activity. Step 2.
  57. 57. What is Step 3?
  58. 58. • Reading program: You’ll read to target your strengths, areas of improvement, and necessary skill/techniques. • You’ll read, often to ‘plant seeds’ that will take root later, or to prepare a ‘foundation’ for topics that are to come. Step 3.
  59. 59. What is Step 4?
  60. 60. • Resume, handbill, bio evaluation and tune- up. • More than 85% of resumes have typos--- this gets you ruled out at the gate. • Ho hum content does the same. • Only 5% of resumes are written successfully. Step 4.
  61. 61. What is Step 5?
  62. 62. • Designing, developing, and documenting your Subject Matter Expertise (SME): – Resume, handbill, business card, bio, etc. – PowerPoints, white papers, video presentations, blogs, vlogs. – Uploading your SME portfolio to virtual sharing sites. Step 5.
  63. 63. What is Step 6?
  64. 64. – LinkedIn. – Twitter. – Slideshare. – Facebook. – Google+. – Tier two sites. Step 6. Designing, developing, and implementing your social/virtual footprint:
  65. 65. What is Step 7?
  66. 66. • Automating your job search: – Automating resume distribution. – Automating the manual job posting search process. Step 7.
  67. 67. What is Step 8?
  68. 68. • Interview coaching to improve your performance. – Begins with a list of “do’s” and “don’ts”. – Educates on techniques. – Educates to improve performance. Step 8.
  69. 69. What is Step 9?
  70. 70. • Activity, structure, and metrics: – What do you do? – When do you do it? – Measurable outcome? – Creating regular, consistent change. – Knowledge transfer to drive progress quickly. Step 9.
  71. 71. What is Step 10?
  72. 72. • Knowledge transfer and ongoing education: – Implement best practices. – Enhance strengths. – Minimize weaknesses. – Learn strategic “chess playing”---stop playing checkers. Step 10.
  73. 73. What is Step 11?
  74. 74. • Offer selection and negotiation. • Onboarding. • Goal design, documentation. • Preparing for your annual review. • Passively nurture your virtual SME weekly and monthly. Step 11.
  75. 75. Coaching Tip 1.
  76. 76. • Tailor your resume to their job specs while eliminating data that is not applicable. • Eliminate objective, summary, more senior titles, and make it appear to be as close to a scope to scope match as you are able. Coaching Tip 1.
  77. 77. Coaching Tip 2.
  78. 78. • Use the empty space on your resume to add keywords, buzzwords, etc. • Block that text and turn font color to white so it is not viewable with the human eye. • Will cause the resume search results to bring your resume closer to the top, and give it a higher numeric qualifier. Coaching Tip 2.
  79. 79. Coaching Tip 3.
  80. 80. • Perform “HISTORICAL RECOLLECTION”: Identify the probable criteria that the firm will evaluate you against. • At the top of each page of a legal pad, list a single criteria that you feel you’ll be measured against. • Under each criteria, ‘brainstorm’ about useful examples to cite during the interview (i.e. figures, facts, etc.). • You shorten the time it takes to respond, and intensify the substance that you reference. Coaching Tip 3.
  81. 81. Coaching Tip 4.
  82. 82. • All is fair in love, war, and job search: – Use the ‘follow’ feature in LinkedIn to follow people with your near identical skill set. – They will follow firms they are applying at. – It is called ‘telegraphing’ and it is a way to increase your job leads. Coaching Tip 4.
  83. 83. Coaching Tip 5.
  84. 84. • Use a PULL APPROACH instead of a PUSH APPROACH. – Use data (3rd party articles, white papers, examples of your work, etc.) to pull people towards you. – Anything that will be seen as ‘pushy’ by the recipient is the kiss of death. Coaching Tip 5.
  85. 85. Coaching Tip 6.
  86. 86. • Mirroring. Work to make yourself appear to be an exact reflection of what they want. • FOCUS ON MIRRORING when you apply, tailor your resume, cover letter, complete application, email, and interview. • This will radically enhance the odds you keep “making the cut” at each turn of the interview process. Coaching Tip 6.
  87. 87. Coaching Tip 7.
  88. 88. • Use the STAR technique in behavioral interviews. – Describe the Situation or Task. – Describe the Action you took in response. – Describe the Results (data driven answer). Coaching Tip 7.
  89. 89. Coaching Tip 8.
  90. 90. • Don’t ‘choke the baby’ or alienate others. • Anxiety over ‘waiting’ is really your psyche telling you that you do not have enough going. • Resist the urge to ‘follow up’ and instead put your energy into tasks to generate new activity. Coaching Tip 8.
  91. 91. Coaching Tip 9.
  92. 92. • When interviewing, BEWARE of CHECKLIST questions. • They require a ‘yes’ or ‘no’ response—ONLY! • Offer more & you’ll eat up valuable time. • When in doubt, ask if they want more info. Coaching Tip 9.
  93. 93. Coaching Tip 10.
  94. 94. • Have 25 pre-written questions ready. • Some are to actually gather data. • Others are to ‘wow’ them with your ‘smarts’. Coaching Tip 10.
  95. 95. Coaching Tip 11.
  96. 96. • Send a THANK YOU EMAIL within 24 hours of the interview. Make it GOLDEN. • Make sure a 2nd set of eyes proof reads it. • If it gets competitive, this might be what you need to sway opinion. Coaching Tip 11.
  97. 97. Coaching Tip 12.
  98. 98. • Use their language every where you can. • Get it from their web site, annual report, LinkedIn or Facebook page. • Think resume, cover letter, emails, interviews, examples of work, SME info, etc. Coaching Tip 12.
  99. 99. Coaching Tip 13.
  100. 100. • Don’t play hot potato with hand grenades. • Most job seekers cause themselves to be ruled out by using poor techniques or outdated methods. • There are a million ways people do this. Coaching Tip 13.
  101. 101. I Can’t Afford to Spend Money in a Job Search.
  102. 102. • If you earn $50K annually that is $4166.66 you are losing monthly ($100K=$8333.33). • Coaching is the best investment you can make to SPIKE your hiring activity. • Coaching is the best way to eliminate playing hot potato with hand grenades. You Cannot Afford NOT TO!
  103. 103. 1. Attitude: Bringing out the BEST in YOU. 2. Skill: Teaching you BEST PRACTICES. 3. Activity: Doing the RIGHT things, at the RIGHT time, the RIGHT way. And doing enough of them to generate positive results. A Job Coach Helps You Channel and Succeed. Attitude ActivitySkill
  104. 104. Month 6Month 5Month 4Month 3Month 1 3 5 1 2 4 6 It is all about JOB SEARCH BEST PRACTICES! IMPROVEMENTTHROUGH COACHINGACTIVITY. Coaching Shortens Your Job Search. Month 2
  105. 105. A Coach Keeps You Balanced. Having a coach takes the worry out of balancing the 3 critical areas. A coach has experience assessing, strategizing, and knowing the best approach to take. Attitude. Skill. Activity.
  106. 106. Remember.
  107. 107. Greg David 708-620-8277 Laka & Company Even Michael needed one.