BUILDING A
HUB BASED
NETWORK &
NETWORK
STRATEGY
How to dramatically increase the power and
return on your networking effor...
Why do we network?
 Historically we would network to meet other
like minded people with similar industry
experience.
 So...
Traditional Job Search.
 Traditional job search model: Sedentary.
 Happy? Don‟t Look.
 Unhappy? Look.
 Simple. Easy. N...
Traditional Job Search.
Job seekers were moths flocking to a light
Traditional Job Search=Sedentary.
 And this worked quite well up until the year
2000.
 Apply to job advertisements.
 Us...
What is wrong with
sedentary???
“New Model” Job Search.
 “New Model” of job search: ALWAYS. ACTIVE.
 Must fight on the job knowledge atrophy & decay.
 ...
“New Model”=Active Career
Management.
You are now the light and you have to
make jobs (moths) come to you.
Networking is CRITICAL to career
management success!
 You need to meet new people.
 You need to go to different events.
...
But nearly everyone does it wrong!
Let’s
learn
from the
mistakes
of others.
Networking for most is
reactionary.
 They do not strategically plan what days of the
week and month they will dedicate to...
What is wrong with
reactionary???
Reactionary networking is BAD
!!!
 Most do not attend the same number of
planned events each week, and each month.
 Most...
Reactionary is bad ???
Reactionary networking hurts you.
 Random activity gets random results.
 This is a major reason why many are out for
the...
Reactionary hurts you ???
Reactionary networking hurts you.
 But there is something worse than the pain job
seekers feel.
 It is the state of unaw...
Reactionary hurts you ???
Unskilled networking is bad.
 Most who attend an event make an average of
5 contacts---and spend 90% of their time with
2...
Unskilled is bad ???
Unskilled networking is bad.
 Less than 5% of professionals have read a
book in the last 10 years on networking skills.
...
Unskilled networking hurts you
???
Want proof? Ask yourself this:
 How many networking events have you averaged
each of the last 12 months?
 How differentl...
Unskilled is bad ???
Want proof? Ask yourself this:
 At each networking event, were you more
focused on what you or others were getting?
 At ...
Unskilled is bad ???
Want proof? Ask yourself this:
 They key is to reap when you are working and
doing well.
 You sow the benefits of that n...
Reactionary is bad ???
Unskilled networking makes others
not want to help you.
 Most use their energy to “tell their story”.
Yech!
 Most use th...
Unskilled is bad ???
The key to continued success is
measuring your improvement.
Most job seekers exist in
quadrant one. They are
incompetent a...
Networking helps me find a job.
Wrong.
Like a blind
squirrel that
finds a nut
once in a
while, they
trip over
something
th...
Proper networking gives you measurably
effective results that allows you to
significantly reduce the duration, pain,
expen...
You need a networking
STRATEGY!
 It needs to be written, planned out in advance
by week, month, quarter, etc.
 It needs ...
Networking strategy?
Use a “HUB” approach to building
a network team.
Sales
Finance
HR
“C” level
YOU Marketin
g
Admin
Purchasin
g
Supply
Chain
...
Network team?
Use a “HUB” approach to building
a FAITH based networking
strategy.
Stone
Church
Faith
Network
Willow
Creek
Temple
Beth-El...
Faith based networking
strategy?
Use a “HUB” approach to building
an academic network strategy.
Academic
U of I
DePaul Loyola
U of
Chicag
o
N-
western
High...
Academic network strategy?
Use a “HUB” approach to build a
JOB club network strategy.
Job Club
GHM
Netshar
e
RiteSite
Ladders TRN
Out of
Work
Chi
Eva...
Job club network strategy?
Use a “HUB” approach to building
a JOB board search strategy.
Job
Boards
Monster
DICE
Career
Builder
Niche
boards
Linkedin...
Job board search strategy?
Use a “HUB” approach for
establishing a TECH TOOLS
network.
Linkedin
Tech
Tools
Plaxo
Xobni
Indeed
Resume
Spider
ACT!
Hoov...
Tech tools network?
Use a “HUB” approach to
determine WHEN you will network.
Monthly
events
Private
clubs
Assoc. Academ
ic
SIG‟s
Chamber
of
Co...
When you will network?
www.networkedchicago.c
om• Free & easy way to learn of events.
• Search by proximity to home or office.
• Receive personal...
Use a “HUB” approach to getting
involved in „others facing‟
initiatives.
Be others
focused
Boys &
Girls
ClubsCivic &
Arts
...
Others facing initiatives?
When you do attend networking
events...
You are
always on
stage.
Make sure
you have a
well polished
and detailed
“elevator...
You need to spend money!
 If you think that you cannot afford to spend money on
job search tools, sites, etc. you are wro...
Spend money?
Have your contact information
everywhere!
 Business cards.
 Every page of resume. Don‟t put contact info in
header of re...
Contact information
everywhere?
Have your contact information
everywhere!
 Never use Earthlink. It‟s way of avoiding spam is
a nuisance and most will not...
Contact information
everywhere?
Have an activity methodology.
 At events, make others the primary focus of your
time. Learn as much as you can and note i...
Active methodology?
Be an ATTRACTIVE networker!
Avoid any
and all
negative
people. Do
not fall into
the trap of
venting your
frustration or
co...
An attractive networker?
The difference in the “new
model”:
 Be an active listener and get them
talking.
 Have lots of energy and
enthusiasm.
 U...
The difference in the “new
model”:
 Focus on them!
 Embrace them!
 How can you help them?
 What is their story?
 What...
Getting different results is a
choice. What do you choose to
be?
GREG DAVID
LAKA & COMPANY
708-620-8277
GREG.DAVID@LAKA.COM
HTTP://WWW.LINKEDIN.COM/IN/GREGDAVID
HTTP://WWW.TWITTER.COM/GRE...
Hub Based Networking in a Job Search by Greg David of Gregory Laka and Company
Hub Based Networking in a Job Search by Greg David of Gregory Laka and Company
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Hub Based Networking in a Job Search by Greg David of Gregory Laka and Company

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How to REALLY network with others and have a strategic networking action plan that gets you results! Take your networking to the next level and get more better results while building stronger, more meaningful, and more rewarding relationships.

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Hub Based Networking in a Job Search by Greg David of Gregory Laka and Company

  1. 1. BUILDING A HUB BASED NETWORK & NETWORK STRATEGY How to dramatically increase the power and return on your networking efforts Greg David Laka & Company
  2. 2. Why do we network?  Historically we would network to meet other like minded people with similar industry experience.  Social butterflies would do it once monthly.  For most, it was once quarterly.  For some, it was once annually, or never.  Historically it almost didn‟t matter whether we did it or not.
  3. 3. Traditional Job Search.  Traditional job search model: Sedentary.  Happy? Don‟t Look.  Unhappy? Look.  Simple. Easy. Not a lot of effort required.  Relatively fast. Painless.
  4. 4. Traditional Job Search. Job seekers were moths flocking to a light
  5. 5. Traditional Job Search=Sedentary.  And this worked quite well up until the year 2000.  Apply to job advertisements.  Use recruiters like employment agencies.  Networking meant going to industry events. Sometimes.  People had to network from 0-20% to succeed.
  6. 6. What is wrong with sedentary???
  7. 7. “New Model” Job Search.  “New Model” of job search: ALWAYS. ACTIVE.  Must fight on the job knowledge atrophy & decay.  Essential to avoid complacency and comfort!  Future of job search is to never do one again.  Continuous on the job learning.  Constantly listening for greater learning opportunities.  Have a large, active, physical network that is electric.  Have a large, virtual, active network that knows your Subject Matter Expertise (SME).  You‟re always in a job search. You never turn it off.
  8. 8. “New Model”=Active Career Management. You are now the light and you have to make jobs (moths) come to you.
  9. 9. Networking is CRITICAL to career management success!  You need to meet new people.  You need to go to different events.  You need to learn new job search/career information.  You need to meet people at firms who are hiring.  You need to expand your comfort zone.  You need to make sure people know who you are.  You need to learn about new industries and corps.  You need to learn about trends, directions, hot
  10. 10. But nearly everyone does it wrong! Let’s learn from the mistakes of others.
  11. 11. Networking for most is reactionary.  They do not strategically plan what days of the week and month they will dedicate to attending networking events.  Instead, they occasionally attend different events that friends, family, people in their network tell them about.  There is a better way to do this and you will learn more in a moment.
  12. 12. What is wrong with reactionary???
  13. 13. Reactionary networking is BAD !!!  Most do not attend the same number of planned events each week, and each month.  Most do not attend the same events each month.  Most do not see the same audience each month.  Most do not learn about networking on a regular and ongoing basis.  Most do not measure the success of their networking.  Most do not track their networking info nor contacts.
  14. 14. Reactionary is bad ???
  15. 15. Reactionary networking hurts you.  Random activity gets random results.  This is a major reason why many are out for the length of time that they are.  And they do not even know they are doing it wrong. So they cannot make corrections and the only cure to their pain is TIME.
  16. 16. Reactionary hurts you ???
  17. 17. Reactionary networking hurts you.  But there is something worse than the pain job seekers feel.  It is the state of unawareness those working and not changing live in.  Every major industry in the world is consolidation.
  18. 18. Reactionary hurts you ???
  19. 19. Unskilled networking is bad.  Most who attend an event make an average of 5 contacts---and spend 90% of their time with 2 of them.  Even those that attend events that feature timed and synchronized “round robin” information exchanges leave the event with a stack of information, but few memorable or meaningful contacts.  And no one really remembers them either.
  20. 20. Unskilled is bad ???
  21. 21. Unskilled networking is bad.  Less than 5% of professionals have read a book in the last 10 years on networking skills.  Less than 5% of professionals have received professional training on networking.  Less than 5% of professionals have learned new networking skills or techniques.
  22. 22. Unskilled networking hurts you ???
  23. 23. Want proof? Ask yourself this:  How many networking events have you averaged each of the last 12 months?  How differently do you network today than you did 5,10, 15, or 20 years ago?  Do you network weekly, monthly when you are working?  Do you network more when you are in a job search?
  24. 24. Unskilled is bad ???
  25. 25. Want proof? Ask yourself this:  At each networking event, were you more focused on what you or others were getting?  At each networking event, were others more focused on what they or you were getting?  Is it fair to say that most have their hand out to receive rather than give?
  26. 26. Unskilled is bad ???
  27. 27. Want proof? Ask yourself this:  They key is to reap when you are working and doing well.  You sow the benefits of that networking for future need.  Compare your activity and the “season” you are in. Are you reaping or sowing?
  28. 28. Reactionary is bad ???
  29. 29. Unskilled networking makes others not want to help you.  Most use their energy to “tell their story”. Yech!  Most use their time to talk about “poor me”. Boring!  Most are not prepared. Ouch!  Most are negative, scared, scary, or worse. Boo!  Most just show up and have no plan. Whoops!  Most just take up space and don‟t contribute. Zzzzz!
  30. 30. Unskilled is bad ???
  31. 31. The key to continued success is measuring your improvement. Most job seekers exist in quadrant one. They are incompetent at the new rules of job search and networking, and they do not even know it. Very few ever make it to quadrant three since they prefer to work a passive search, staying within their comfort zone. The key to success is getting to quadrant three as soon as possible and striving for quadrant four. 1 2 34 The Four Levels of Competence.
  32. 32. Networking helps me find a job. Wrong. Like a blind squirrel that finds a nut once in a while, they trip over something that enables them to find a job and then attribute that to networking.
  33. 33. Proper networking gives you measurably effective results that allows you to significantly reduce the duration, pain, expense, and frustration of a job search. And it allows you to be in a position to have multiple offers, for positions that are more in line with what you really want. Let‟s focus on proper networking!
  34. 34. You need a networking STRATEGY!  It needs to be written, planned out in advance by week, month, quarter, etc.  It needs to be repetitive, where you become a regular attendee.  It needs to be diverse, and you are constantly modifying the strategy as well as the events you attend to introduce new energy and results to your networking LIFELINE.  It needs to be measured and altered on a regular basis.
  35. 35. Networking strategy?
  36. 36. Use a “HUB” approach to building a network team. Sales Finance HR “C” level YOU Marketin g Admin Purchasin g Supply Chain The concept here is to build a „team‟ of people who also are in search mode. This model is better than what most people use since there is less conflict of interest. With no competition for roles, these team mates are more likely to provide leads and value to you in your search. The key to this model working successfully is to continually monitor the activity and continually add/remove team mates. Also, everyone‟s focus should be on providing leads to each other---in effect, giving before they receive.
  37. 37. Network team?
  38. 38. Use a “HUB” approach to building a FAITH based networking strategy. Stone Church Faith Network Willow Creek Temple Beth-El St. Stephen St. Patrick‟sUnity Lutheran 1st Methodist Holy Name Participating in faith based network activities and events is a hidden gem. Yet it needs to be broader based than what most people do, and it has to be done consistently. It is all about the Avoid the mistake of singling out one or just a few groups. To be extremely effective, you need to participate in a wide variety of groups regularly. Get outside your comfort zone and mix among faith based groups. You will make wonderful connections and
  39. 39. Faith based networking strategy?
  40. 40. Use a “HUB” approach to building an academic network strategy. Academic U of I DePaul Loyola U of Chicag o N- western High School Communi ty College Alma Mater Academic groups are very active in hosting forums, conferences, and symposiums in which you will meet a wide variety of employed contacts in an unassuming environment. People exchange information often very You will learn much on unique and timely topics that you can use in your job search. This is a significant edge that savvy job seekers can use to their advantage to be more competitive and more strategic in their search.
  41. 41. Academic network strategy?
  42. 42. Use a “HUB” approach to build a JOB club network strategy. Job Club GHM Netshar e RiteSite Ladders TRN Out of Work Chi Evansto n Job Ctr TLA Think you cannot afford to join a fee based organization or hire a professional coach? In what is the most competitive job market of your life, you cannot afford not to. You have to spend money in a job search to
  43. 43. Job club network strategy?
  44. 44. Use a “HUB” approach to building a JOB board search strategy. Job Boards Monster DICE Career Builder Niche boards Linkedin Fee based Craigslist Electroni c Commun es Use www.indeed.com to search for jobs based on the criteria you select. Save your searches as agents to run every day, and save yourself a great deal of time. Make sure you create a variety of smart search agents to ensure that you know of new roles you qualify for as soon as they become available. Don‟t forget the groups and neighborhoods associated with AOL, Yahoo, Google, etc.
  45. 45. Job board search strategy?
  46. 46. Use a “HUB” approach for establishing a TECH TOOLS network. Linkedin Tech Tools Plaxo Xobni Indeed Resume Spider ACT! Hoovers Twitter You need to have a robust and well designed presence on Linkedin and similar sites. Have a minimum of 10 recommendation s or risk not being considered. You must use Outlook or similar to manage your You absolutely need to use a site like ResumeSpid er to penetrate the proprietary databases of firms that have jobs that you fit. If you do not use it, you are significantly increasing your time in Here is a link that can also give you a 10% discount if you use them: http://www.resumespider.com/?dcode=914902
  47. 47. Tech tools network?
  48. 48. Use a “HUB” approach to determine WHEN you will network. Monthly events Private clubs Assoc. Academ ic SIG‟s Chamber of Commerc e User Groups Fee based Faith based It is critical to attend at least 8 events monthly, and consistently. It is also critical that you attend the same events on a consistent basis to make new contacts, and strengthen the relationships with those already in your network. Be a contributor, not a taker. Be someone who focuses on the needs of others. Make sure you are well read on networking, and make sure you “stick and move”!
  49. 49. When you will network?
  50. 50. www.networkedchicago.c om• Free & easy way to learn of events. • Search by proximity to home or office. • Receive personalized event suggestions. • Learn of training, education, seminars in your area. • Expand your network diversity. • Search events by day, week, month, etc.
  51. 51. Use a “HUB” approach to getting involved in „others facing‟ initiatives. Be others focused Boys & Girls ClubsCivic & Arts Museu ms & Zoos Church fundraising i.c. stars Make a Wish Animal Shelter Soup Kitchen A „hidden‟ secret in job search networking is to get involved in community, charitable, and cause focused groups. You will meet a wonderful new group of people, do something that is worthwhile, and it is good for you. Getting involved is also an incredible job search tool since people are very open to helping others who share their same “others focused” compassion, and you may find that this element of hub based networking to be an invaluable element in your search
  52. 52. Others facing initiatives?
  53. 53. When you do attend networking events... You are always on stage. Make sure you have a well polished and detailed “elevator speech” to share at any opportunity. Make it memorable.  Spend 5-10 minutes of quality time with each person, yet no more than 15 minutes. Think “stick and move”.  Focus on them. Take their card and get them talking about them. Take active notes on their card.  Ask them how you can help them.  In closing, give them your card and a quick rehearsed and polished “snap shot” of who you are, what your core strength is, and what you are looking for. Make sure it is well defined and memorable.
  54. 54. You need to spend money!  If you think that you cannot afford to spend money on job search tools, sites, etc. you are wrong.  If you think that you cannot afford to join fee based organizations, you are wrong.  If you think that you cannot afford to have a resume professionally done, you are wrong.  You cannot afford NOT to do these things.  If you make 50K a year, that is $4166.00 per month you lose being unemployed. If you make 100K annually, that is $8300.00 monthly that you lose while you are unemployed.  You do the math. Spending $5-10K on a job search can be a very sound financial investment.
  55. 55. Spend money?
  56. 56. Have your contact information everywhere!  Business cards.  Every page of resume. Don‟t put contact info in header of resume. This will hurt you.  Have full contact info in signature of email and set up to insert in all email replies.  Have a business looking email address (i.e. greg.david@att.net or john.doe@gmail.com ).  Avoid using Yahoo, Sbcglobal, or anyone that uses Yahoo as it‟s backbone for email.
  57. 57. Contact information everywhere?
  58. 58. Have your contact information everywhere!  Never use Earthlink. It‟s way of avoiding spam is a nuisance and most will not put up with the extra steps to have to work with you.  Having your contact info in every email allows those you communicate with to automate adding you to their address book, and applicant tracking system.  Gwabbit.com is a great automated tool for adding others to your address book. Worth it‟s weight in !
  59. 59. Contact information everywhere?
  60. 60. Have an activity methodology.  At events, make others the primary focus of your time. Learn as much as you can and note info on back of their cards.  Have good cards that document your skills briefly on the back, with your contact info on the front.  Data enter in all info to a contact manager like ACT! daily.  Send thank you or follow up notes the following day.  Make it a point to touch your network contacts monthly. Send emails. Send articles. Send leads.
  61. 61. Active methodology?
  62. 62. Be an ATTRACTIVE networker! Avoid any and all negative people. Do not fall into the trap of venting your frustration or commiseratin g with others. It is never acceptable to do this. Scream into a pillow instead when you get frustrated or go work out and get rid of the stress.  Be an active listener and get them talking.  Have lots of energy and enthusiasm.  Use strong supportive language.  Practice strong body language.  Focus on relationship building.  Smile, smile, smile, smile. Smile some more.  Be ATTRACTIVE to others and you will be the one that others want to network with!
  63. 63. An attractive networker?
  64. 64. The difference in the “new model”:  Be an active listener and get them talking.  Have lots of energy and enthusiasm.  Use strong supportive language.  Practice strong body language.  Focus on relationship building.  Smile, smile, smile, smile. Smile some more.
  65. 65. The difference in the “new model”:  Focus on them!  Embrace them!  How can you help them?  What is their story?  What can you give them?  What „breakthroughs‟ can you share?  Be ATTRACTIVE to others and you will be the one that others want to network with!
  66. 66. Getting different results is a choice. What do you choose to be?
  67. 67. GREG DAVID LAKA & COMPANY 708-620-8277 GREG.DAVID@LAKA.COM HTTP://WWW.LINKEDIN.COM/IN/GREGDAVID HTTP://WWW.TWITTER.COM/GREGDAVIDLAKA

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