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Twitter - Part 3 - Social Media On A Shoestring budget

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This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).

This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).

Published in Business , Technology
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Transcript

  • 1. Part 3 - Twitter
    “Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011
  • 2.
  • 3. Greg Cross
    greg@crosscreativemarketing.com
    @gregorycross
    crosscreativemarketing.com
  • 4. Introductions
    Your Name
    Business or Nonprofit Name
  • 5. A Little About Me
    • Greg Cross | Cross Creative Marketing | Greenfield, IN
    • 6. Ball State University | August of 1988 | B.S. in Journalism
    • 7. Full Time Ministry 1989 – 2002
    • 8. Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
    • 9. Director of Business Development | 2003-2007 | Chicago Marketing Firm
    • 10. Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
    • 11. Hired First Employee in 2010
    • 12. Hired First Intern in 2010
    • 13. Hired Second Employee in 2011
    • 14. Looking to hire Second Intern in Fall of 2011
  • 15.
  • 16. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 17. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 18. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 19. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 20. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 21. Over the Next Two Hours
    “I Get It & I love it”
    “I Don’t Get It”
  • 22. What is Social Media?
    Social media is the use of technology combined with social interaction to create or co-create value.
  • 23. What is Social Media?
    • It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
  • What is Social Media?
  • What is Social Media?
    • It’s a conversation, not a lecture
    • 28. It’s an extension of everyday interaction
    • 29. It’s group driven, not top-down
  • What is Social Media?
    • It’s messy, disorganized & hard to control – downright chaotic at times
    • 30. It’s a tool, not an end-point
    • 31. It’s where your customers and prospects spend their time
  • Social Media Trifecta
  • 32. Social Media Trifecta
  • 33. Social Media Trifecta
  • 34.
  • 35. Twitter Poll
  • 36. Getting Started
    • What is Twitter?
    • 37. Setting Up Your Twitter Account
    • 38. Understanding How Twitter Works
  • What is Twitter?
  • 39.
  • 40. Twitter Defined
    Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets.
  • 41. Setting up your Twitter account
  • 42. Signing Up
    www.twitter.com
  • 43. Bio & Location
    Bio - Make sure you say something meaningful in your Bio so others can learn something about you. Bios are searchable.
  • 44. Bio & Location
    Location – Use your location as a way for others to locate you. Location is searchable.
  • 45. Following
    Following - Following someone on Twitter means getting their updates in your personal timeline.
  • 46. Followers
    Followers are people who receive your tweets.  If you follow someone, you're their follower – you receive their tweets in your homepage.  If someone follows you, they're your follower – they'll receive your tweets in their home page.
  • 47. Following does not = Friends
    Following is not like friend requests on social networking sites (i.e. Facebook)– Unlike most social networks, following on Twitter isn't mutual.  In other words, someone who thinks you're interesting can follow you, and you don't have to approve, or follow back. Deciding to follow back and changing your mind later is fine- just visit the person's profile page and un-follow; Twitter does not send a notification when you unfollow someone. 
  • 48. Four Types of Tweets
    Status Update or Tweet
    @ Reply (also known as a Mention)
    Direct Message
    Retweet
  • 49. Twitter always asks the question, "What’s happening?”  
    Each answer to that question is considered a Twitter status update, or what people often call a "tweet."  Each update is 140 characters or less.
    Posting your First Tweet
  • 50. Twitter asks …
  • 51. Using Twitter Search
    http://search.twitter.com
  • 52. Using Twitter Search (Advanced)
  • 53. #hashtags
    Hashtags by definition are used to create real time track records of creating groups on twitter. Placing the # sign in front of keywords or targeted groups, makes it easier to track all conversations in the twitter timeline via search.
  • 54. www.hashtags.org
  • 55. Generating Strategy
    • Creating Content
    • 56. Creating Value For Others
    • 57. Creating Community
  • Creating Content
    Give your followers what they want:
    • Share links to cool stuff your followers will like.
    • 58. Engage your followers directly: ask questions, throw a statement out there, do something to trigger a conversation.
    • 59. Get something worth replying to and having a conversation over.
  • Creating Content
    Creating Content
    Creating Content
    Give your followers what they want:
    • Retweet others when they post tweets you like and want to share. 
    • 60. Use multimedia tools, such as TwitPic or BubbleTweet to bring some variety to your tweets. 
  • Influence (was)
    Attracting attention to yourself
  • 61. Influence (is)
    Providing attention and value to others
  • 62. 7 Steps to Creating a Campaign
    Step One: Define Your Goals and Target Community
    Step Two: Find and Follow Like-Minded Tweeters
    Step Three: Read and Learn
    Step Four: Create Effective, Engaging Tweets
    Step Five: Develop Unique Content
    Step Six: Grow Your Twitter Connections
    Step Seven: Wash, Rinse, and Repeat
  • 63. Did you move any closer?
    “I Don’t Get It”
    “I Get It”
  • 64. Biggest Take Away
    • Buy a book on Twitter
    • 65. Talking to other business owners on what and how they “do” Twitter
    • 66. Create a Twitter strategy
  • Questions?
  • 67. Please take a few moments and fill out our survey
  • 68. Thank You For Coming!