Part 3 - Twitter<br />“Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, In...
Greg Cross<br />greg@crosscreativemarketing.com<br />@gregorycross<br />crosscreativemarketing.com<br />
Introductions<br />Your Name<br />Business or Nonprofit Name <br />
A Little About Me<br /><ul><li>Greg Cross | Cross Creative Marketing | Greenfield, IN
Ball State University | August of 1988 | B.S. in Journalism
Full Time Ministry 1989 – 2002
Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
Director of Business Development  | 2003-2007 | Chicago Marketing Firm
Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
Hired First Employee in 2010
Hired First Intern in 2010
Hired Second Employee in 2011
Looking to hire Second Intern in Fall of 2011</li></li></ul><li>
Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
Over the Next Two Hours<br />“I Get It & I love it”<br />“I Don’t Get It”<br />
What is Social Media?<br />Social media is the use of technology combined with social interaction to create or co-create v...
What is Social Media?<br /><ul><li>It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flic...
Talking
Arguing
Sharing
Connecting</li></li></ul><li>What is Social Media?<br /><ul><li>It’s a conversation, not a lecture
It’s an extension of everyday interaction
It’s group driven, not top-down </li></li></ul><li>What is Social Media?<br /><ul><li>It’s messy, disorganized & hard to c...
It’s a tool, not an end-point
It’s where your customers and prospects spend their time </li></li></ul><li>Social Media Trifecta<br />
Social Media Trifecta<br />
Social Media Trifecta<br />
Twitter Poll<br />
Getting Started<br /><ul><li>What is Twitter?
Setting Up Your Twitter Account
Understanding How Twitter Works</li></li></ul><li>What is Twitter?<br />
Twitter Defined<br />Twitter is a social networking and microblogging service that enables its users to send and read mess...
Setting up your Twitter account<br />
Signing Up<br />www.twitter.com<br />
Bio & Location<br />Bio - Make sure you say something meaningful in your Bio so others can learn something about you. Bios...
Bio & Location<br />Location – Use your location as a way for others to locate you. Location is searchable.<br />
Following<br />Following - Following someone on Twitter means getting their updates in your personal timeline.<br />
Followers<br />Followers are people who receive your tweets.  If you follow someone, you're their follower – you receive t...
Following does not = Friends<br />Following is not like friend requests on social networking sites (i.e. Facebook)– Unlike...
Four Types of Tweets<br />Status Update or Tweet<br />@ Reply (also known as a Mention)<br />Direct Message<br />Retweet<b...
Twitter always asks the question, "What’s happening?”  <br />Each answer to that question is considered a Twitter status u...
Twitter asks …<br />
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Twitter - Part 3 - Social Media On A Shoestring budget

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This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).

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Twitter - Part 3 - Social Media On A Shoestring budget

  1. 1. Part 3 - Twitter<br />“Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011<br />
  2. 2.
  3. 3. Greg Cross<br />greg@crosscreativemarketing.com<br />@gregorycross<br />crosscreativemarketing.com<br />
  4. 4. Introductions<br />Your Name<br />Business or Nonprofit Name <br />
  5. 5. A Little About Me<br /><ul><li>Greg Cross | Cross Creative Marketing | Greenfield, IN
  6. 6. Ball State University | August of 1988 | B.S. in Journalism
  7. 7. Full Time Ministry 1989 – 2002
  8. 8. Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
  9. 9. Director of Business Development | 2003-2007 | Chicago Marketing Firm
  10. 10. Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
  11. 11. Hired First Employee in 2010
  12. 12. Hired First Intern in 2010
  13. 13. Hired Second Employee in 2011
  14. 14. Looking to hire Second Intern in Fall of 2011</li></li></ul><li>
  15. 15.
  16. 16. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  17. 17. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  18. 18. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  19. 19. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  20. 20. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  21. 21. Over the Next Two Hours<br />“I Get It & I love it”<br />“I Don’t Get It”<br />
  22. 22. What is Social Media?<br />Social media is the use of technology combined with social interaction to create or co-create value.<br />
  23. 23. What is Social Media?<br /><ul><li>It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools</li></li></ul><li>What is Social Media?<br /><ul><li>It’s people doing what we’ve always done:
  24. 24. Talking
  25. 25. Arguing
  26. 26. Sharing
  27. 27. Connecting</li></li></ul><li>What is Social Media?<br /><ul><li>It’s a conversation, not a lecture
  28. 28. It’s an extension of everyday interaction
  29. 29. It’s group driven, not top-down </li></li></ul><li>What is Social Media?<br /><ul><li>It’s messy, disorganized & hard to control – downright chaotic at times
  30. 30. It’s a tool, not an end-point
  31. 31. It’s where your customers and prospects spend their time </li></li></ul><li>Social Media Trifecta<br />
  32. 32. Social Media Trifecta<br />
  33. 33. Social Media Trifecta<br />
  34. 34.
  35. 35. Twitter Poll<br />
  36. 36. Getting Started<br /><ul><li>What is Twitter?
  37. 37. Setting Up Your Twitter Account
  38. 38. Understanding How Twitter Works</li></li></ul><li>What is Twitter?<br />
  39. 39.
  40. 40. Twitter Defined<br />Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets.<br />
  41. 41. Setting up your Twitter account<br />
  42. 42. Signing Up<br />www.twitter.com<br />
  43. 43. Bio & Location<br />Bio - Make sure you say something meaningful in your Bio so others can learn something about you. Bios are searchable.<br />
  44. 44. Bio & Location<br />Location – Use your location as a way for others to locate you. Location is searchable.<br />
  45. 45. Following<br />Following - Following someone on Twitter means getting their updates in your personal timeline.<br />
  46. 46. Followers<br />Followers are people who receive your tweets.  If you follow someone, you're their follower – you receive their tweets in your homepage.  If someone follows you, they're your follower – they'll receive your tweets in their home page.<br />
  47. 47. Following does not = Friends<br />Following is not like friend requests on social networking sites (i.e. Facebook)– Unlike most social networks, following on Twitter isn't mutual.  In other words, someone who thinks you're interesting can follow you, and you don't have to approve, or follow back. Deciding to follow back and changing your mind later is fine- just visit the person's profile page and un-follow; Twitter does not send a notification when you unfollow someone. <br />
  48. 48. Four Types of Tweets<br />Status Update or Tweet<br />@ Reply (also known as a Mention)<br />Direct Message<br />Retweet<br />
  49. 49. Twitter always asks the question, "What’s happening?”  <br />Each answer to that question is considered a Twitter status update, or what people often call a "tweet."  Each update is 140 characters or less.<br />Posting your First Tweet<br />
  50. 50. Twitter asks …<br />
  51. 51. Using Twitter Search<br />http://search.twitter.com<br />
  52. 52. Using Twitter Search (Advanced)<br />
  53. 53. #hashtags<br />Hashtags by definition are used to create real time track records of creating groups on twitter. Placing the # sign in front of keywords or targeted groups, makes it easier to track all conversations in the twitter timeline via search.<br />
  54. 54. www.hashtags.org<br />
  55. 55. Generating Strategy<br /><ul><li>Creating Content
  56. 56. Creating Value For Others
  57. 57. Creating Community </li></li></ul><li>Creating Content<br />Give your followers what they want:<br /><ul><li>Share links to cool stuff your followers will like.
  58. 58. Engage your followers directly: ask questions, throw a statement out there, do something to trigger a conversation.
  59. 59. Get something worth replying to and having a conversation over.</li></li></ul><li>Creating Content<br />Creating Content<br />Creating Content<br />Give your followers what they want:<br /><ul><li>Retweet others when they post tweets you like and want to share. 
  60. 60. Use multimedia tools, such as TwitPic or BubbleTweet to bring some variety to your tweets. </li></li></ul><li>Influence (was)<br />Attracting attention to yourself<br />
  61. 61. Influence (is)<br />Providing attention and value to others<br />
  62. 62. 7 Steps to Creating a Campaign<br />Step One: Define Your Goals and Target Community<br />Step Two: Find and Follow Like-Minded Tweeters<br />Step Three: Read and Learn<br />Step Four: Create Effective, Engaging Tweets<br />Step Five: Develop Unique Content<br />Step Six: Grow Your Twitter Connections<br />Step Seven: Wash, Rinse, and Repeat<br />
  63. 63. Did you move any closer?<br />“I Don’t Get It”<br />“I Get It”<br />
  64. 64. Biggest Take Away<br /><ul><li>Buy a book on Twitter
  65. 65. Talking to other business owners on what and how they “do” Twitter
  66. 66. Create a Twitter strategy</li></li></ul><li>Questions?<br />
  67. 67. Please take a few moments and fill out our survey<br />
  68. 68. Thank You For Coming!<br />
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