Social Media on a Shoestring Budget

584 views
510 views

Published on

This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana) hosted event on June 23, 2011.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
584
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media on a Shoestring Budget

  1. 1. ™<br />“Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011<br />
  2. 2. Introductions<br />Your Name<br />Business or Nonprofit<br />Where It Is Located<br />
  3. 3. A Little About Me<br /><ul><li>Greg Cross | Cross Creative Marketing | Greenfield, IN
  4. 4. Ball State University | August of 1988 | B.S. in Journalism
  5. 5. Full Time Ministry 1989 – 2002
  6. 6. Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
  7. 7. Director of Business Development | 2003-2007 | Chicago Marketing Firm
  8. 8. Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
  9. 9. Hired First Employee in 2010
  10. 10. Hired First Intern in 2010
  11. 11. Hired Second Employee in 2011
  12. 12. Looking to hire Second Intern in Fall of 2011</li></li></ul><li>
  13. 13.
  14. 14. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  15. 15. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  16. 16. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  17. 17. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  18. 18. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  19. 19. Over the Next Two Hours<br />“I Get It & I love it”<br />“I Don’t Get It”<br />
  20. 20. “If you don’t love social media, you’ll suck at social media.”<br />Jay BaerConvince & Convert<br />
  21. 21. What is Social Media?<br />Social media is the use of technology combined with social interaction to create or co-create value.<br />
  22. 22. What is Social Media?<br /><ul><li>It’s a conversation, not a lecture
  23. 23. It’s an extension of everyday interaction
  24. 24. It’s group driven, not top-down
  25. 25. It’s messy, disorganized & hard to control – downright chaotic at times
  26. 26. It’s a tool, not an end-point
  27. 27. It’s where your customers and prospects spend their time </li></li></ul><li>What is Social Media?<br /><ul><li>It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
  28. 28. It’s people doing what we’ve always done:
  29. 29. Talking
  30. 30. Arguing
  31. 31. Sharing
  32. 32. Connecting</li></li></ul><li>Years to Reach 50 million Users<br /><ul><li>Radio  38 Years
  33. 33. TV 13 Years
  34. 34. Internet 4 Years
  35. 35. iPod 3 Years
  36. 36. Facebook alone captured 200 million users in less than a year
  37. 37. Facebook in 2011 has over 500 million users</li></li></ul><li>50% of the world’s population is under the age of 30<br />
  38. 38. 96% of millenials have joined a social network<br />(1978-2000)<br />
  39. 39. If were a country it would be the 3rd largest country <br />
  40. 40.
  41. 41. Fish Where The Fish Are<br />
  42. 42. Heart of Social Media?<br />
  43. 43. Blogging<br />
  44. 44. Blogging: What is it?<br />A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. <br />The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”<br />
  45. 45. What Do I Blog About?<br /><ul><li>Complain
  46. 46. Pick a newsworthy story
  47. 47. Create a List
  48. 48. Teach
  49. 49. Guide
  50. 50. Tell a Story
  51. 51. Write a Tip
  52. 52. Play the What If Game
  53. 53. Review Something
  54. 54. Publish Other People’s Content</li></li></ul><li>A Little About Me<br /><ul><li>Jeremy Zucker| Zucker Business Communications| Zionsville, IN
  55. 55. Indiana University| 1996| B.A. in Communications
  56. 56. University of Indianapolis | 2008 | MBA
  57. 57. Fifteen years as a corporate writer (Lilly, Wiley Publishing)</li></li></ul><li>Overcoming Writers Block<br /><ul><li>Change Your Scenery
  58. 58. Change Your Methods
  59. 59. Surf the Web
  60. 60. Start in the Middle
  61. 61. Read
  62. 62. Start a New Document
  63. 63. Play a Game
  64. 64. Find an Inspiring Image
  65. 65. Pretend You’re Writing a Letter
  66. 66. Research</li></li></ul><li>Can I make money by blogging?<br />
  67. 67. ROI<br />www.crosscreativemarketing.com<br />
  68. 68. ROI<br />www.crosscreativemarketing.com<br />
  69. 69. ROI<br />$360.00<br />www.crosscreativemarketing.com<br />
  70. 70. ROI<br />$360.00<br />$86,400.00<br />www.crosscreativemarketing.com<br />
  71. 71. ROI<br />$360.00<br />$17,280.00<br />www.crosscreativemarketing.com<br />
  72. 72. ROI<br /><ul><li> 1.5 hours to write the blog – FREE (kind of)
  73. 73. 1 hour to set-up the blog – FREE (kind of)
  74. 74. New Client – Priceless ($360.00)</li></ul>www.crosscreativemarketing.com<br />
  75. 75.
  76. 76. How US Companies Are Using Social Media<br />
  77. 77. Awareness vs. Usage<br />Source: Remarkablogger.com <br />
  78. 78. BLOGGING<br />is<br />MARKETING<br />
  79. 79. What will you do with this new marketingpower?<br />
  80. 80. Action Steps<br /><ul><li>Decide if …
  81. 81. You should be the person who should blog
  82. 82. Someone in your organization should blog
  83. 83. Hiring a ‘ghost blogger’ is the way to go
  84. 84. Choose a blogging platform
  85. 85. Decide how often to write your blog
  86. 86. Get Blogging!!</li></li></ul><li>Did you move any closer?<br />“I Don’t Get It”<br />“I Get It”<br />
  87. 87. Questions?<br />
  88. 88. ™<br />Thank You For Coming!<br />“Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011<br />

×