Social Media on a Shoestring Budget

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This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana) hosted event on June 23, 2011.

This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana) hosted event on June 23, 2011.

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Transcript

  • 1. ™
    “Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011
  • 2. Introductions
    Your Name
    Business or Nonprofit
    Where It Is Located
  • 3. A Little About Me
    • Greg Cross | Cross Creative Marketing | Greenfield, IN
    • 4. Ball State University | August of 1988 | B.S. in Journalism
    • 5. Full Time Ministry 1989 – 2002
    • 6. Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
    • 7. Director of Business Development | 2003-2007 | Chicago Marketing Firm
    • 8. Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
    • 9. Hired First Employee in 2010
    • 10. Hired First Intern in 2010
    • 11. Hired Second Employee in 2011
    • 12. Looking to hire Second Intern in Fall of 2011
  • 13.
  • 14. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 15. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 16. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 17. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 18. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 19. Over the Next Two Hours
    “I Get It & I love it”
    “I Don’t Get It”
  • 20. “If you don’t love social media, you’ll suck at social media.”
    Jay BaerConvince & Convert
  • 21. What is Social Media?
    Social media is the use of technology combined with social interaction to create or co-create value.
  • 22. What is Social Media?
    • It’s a conversation, not a lecture
    • 23. It’s an extension of everyday interaction
    • 24. It’s group driven, not top-down
    • 25. It’s messy, disorganized & hard to control – downright chaotic at times
    • 26. It’s a tool, not an end-point
    • 27. It’s where your customers and prospects spend their time
  • What is Social Media?
    • It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
    • 28. It’s people doing what we’ve always done:
    • 29. Talking
    • 30. Arguing
    • 31. Sharing
    • 32. Connecting
  • Years to Reach 50 million Users
    • Radio  38 Years
    • 33. TV 13 Years
    • 34. Internet 4 Years
    • 35. iPod 3 Years
    • 36. Facebook alone captured 200 million users in less than a year
    • 37. Facebook in 2011 has over 500 million users
  • 50% of the world’s population is under the age of 30
  • 38. 96% of millenials have joined a social network
    (1978-2000)
  • 39. If were a country it would be the 3rd largest country
  • 40.
  • 41. Fish Where The Fish Are
  • 42. Heart of Social Media?
  • 43. Blogging
  • 44. Blogging: What is it?
    A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log.
    The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”
  • 45. What Do I Blog About?
  • A Little About Me
    • Jeremy Zucker| Zucker Business Communications| Zionsville, IN
    • 55. Indiana University| 1996| B.A. in Communications
    • 56. University of Indianapolis | 2008 | MBA
    • 57. Fifteen years as a corporate writer (Lilly, Wiley Publishing)
  • Overcoming Writers Block
  • Can I make money by blogging?
  • 67. ROI
    www.crosscreativemarketing.com
  • 68. ROI
    www.crosscreativemarketing.com
  • 69. ROI
    $360.00
    www.crosscreativemarketing.com
  • 70. ROI
    $360.00
    $86,400.00
    www.crosscreativemarketing.com
  • 71. ROI
    $360.00
    $17,280.00
    www.crosscreativemarketing.com
  • 72. ROI
    • 1.5 hours to write the blog – FREE (kind of)
    • 73. 1 hour to set-up the blog – FREE (kind of)
    • 74. New Client – Priceless ($360.00)
    www.crosscreativemarketing.com
  • 75.
  • 76. How US Companies Are Using Social Media
  • 77. Awareness vs. Usage
    Source: Remarkablogger.com 
  • 78. BLOGGING
    is
    MARKETING
  • 79. What will you do with this new marketingpower?
  • 80. Action Steps
    • Decide if …
    • 81. You should be the person who should blog
    • 82. Someone in your organization should blog
    • 83. Hiring a ‘ghost blogger’ is the way to go
    • 84. Choose a blogging platform
    • 85. Decide how often to write your blog
    • 86. Get Blogging!!
  • Did you move any closer?
    “I Don’t Get It”
    “I Get It”
  • 87. Questions?
  • 88.
    Thank You For Coming!
    “Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011