Social Media On A Shoestring Budget - Blogging

Part 2 - Blogging
“Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011

Introductions
Your Name
Business or Nonprofit
Where It Is Located

A Little About Me
Greg Cross | Cross Creative Marketing | Greenfield, IN
Ball State University | August of 1988 | B.S. in Journalism
Full Time Ministry 1989 – 2002
Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
Director of Business Development | 2003-2007 | Chicago Marketing Firm
Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
Hired First Employee in 2010
Hired First Intern in 2010
Hired Second Employee in 2011
Looking to hire Second Intern in Fall of 2011

Over the Next Two Hours
“I Don’t Get It”
“I Get It”

Over the Next Two Hours
“I Get It & I love it”

“If you don’t love social media, you’ll suck at social media.”
Jay BaerConvince & Convert

What is Social Media?
Social media is the use of technology combined with social interaction to create or co-create value.

It’s a conversation, not a lecture
It’s an extension of everyday interaction
It’s group driven, not top-down
It’s messy, disorganized & hard to control – downright chaotic at times
It’s a tool, not an end-point
It’s where your customers and prospects spend their time

It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
It’s people doing what we’ve always done:
Talking
Arguing
Sharing
Connecting

“Ignoring social media makes you mute,not invisible.”
Lisa Barone, Co-Founder and Chief Branding Officer of Outspoken Media, Inc.

Heart of Social Media?

Blogging

Blogging: What is it?
A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log.
The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”

Blogging: Why use it?
Great medium for connecting with your customers on a more personal level
Search Engines love it! A blog can be a source of regularly updated content. Searchenginesloveregularlyupdatedcontent.
Drive Traffic To Your Website & Make More Connections & Sales
Writing about your business can give you a better understanding of your business.
Establish yourself as a real voice & authority

What Do I Blog About?
Complain
Pick a newsworthy story
Create a List
Teach
Guide
Tell a Story
Write a Tip
Play the What If Game
Review Something
Publish Other People’s Content

Brainstorming

Social Media Trifecta

SHARE
TRAFFIC
TRAFFIC
SHARE

Overcoming Writers Block
Change Your Scenery
Change Your Methods
Surf the Web
Start in the Middle
Read
Start a New Document
Play a Game
Find an Inspiring Image
Pretend You’re Writing a Letter
Research

Setting Up Your Blog

Can I make money by blogging?

ROI
www.crosscreativemarketing.com

ROI
$360.00

ROI
1.5 hours to write the blog – FREE (kind of)
1 hour to set-up the blog – FREE (kind of)
New Client – Priceless ($360.00)

Spending 2.5 hours a day
$360.00 X 5 days a week =
$1,800.00
$7,200.00
$1,800.00 X 1 month =
$7,200.00 X 1 year =
$86,400.00

Spending 2.5 hours a day two times a week
$360.00 X 2 days a week =
$720.00
$2,880.00
$720.00 X 1 month =
$2,880.00 X 1 year =
$34,560.00

How US Companies Are Using Social Media

Awareness vs. Usage
Source: Remarkablogger.com

BLOGGING
is
MARKETING

What will you do with this new marketingpower?

What is the biggest take away from this workshop that you could start implementing tomorrow?

Action Steps
Decide if …
You should be the person who should blog
Someone in your organization should blog
Hiring a ‘ghost blogger’ is the way to go
Choose a blogging platform
Decide how often to write your blog
Get Blogging!!

Did you move any closer?
“I Get It”

Questions?

Please take a few moments and fill out our survey

Social Media On A Shoestring Budget - Blogging

by Greg Cross on Aug 22, 2011

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Social Media On A Shoestring Budget - Blogging Presentation Transcript