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Social Media On A Shoestring Budget - Blogging
 

Social Media On A Shoestring Budget - Blogging

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This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).

This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).

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    Social Media On A Shoestring Budget - Blogging Social Media On A Shoestring Budget - Blogging Presentation Transcript

    • Part 2 - Blogging
      “Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011
    • Introductions
      Your Name
      Business or Nonprofit
      Where It Is Located
    • A Little About Me
      • Greg Cross | Cross Creative Marketing | Greenfield, IN
      • Ball State University | August of 1988 | B.S. in Journalism
      • Full Time Ministry 1989 – 2002
      • Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
      • Director of Business Development | 2003-2007 | Chicago Marketing Firm
      • Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
      • Hired First Employee in 2010
      • Hired First Intern in 2010
      • Hired Second Employee in 2011
      • Looking to hire Second Intern in Fall of 2011
    • Over the Next Two Hours
      “I Don’t Get It”
      “I Get It”
    • Over the Next Two Hours
      “I Get It & I love it”
      “I Don’t Get It”
    • “If you don’t love social media, you’ll suck at social media.”
      Jay BaerConvince & Convert
    • What is Social Media?
      Social media is the use of technology combined with social interaction to create or co-create value.
    • What is Social Media?
      • It’s a conversation, not a lecture
      • It’s an extension of everyday interaction
      • It’s group driven, not top-down
      • It’s messy, disorganized & hard to control – downright chaotic at times
      • It’s a tool, not an end-point
      • It’s where your customers and prospects spend their time
    • What is Social Media?
      • It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
      • It’s people doing what we’ve always done:
      • Talking
      • Arguing
      • Sharing
      • Connecting
    • “Ignoring social media makes you mute,not invisible.”
      Lisa Barone, Co-Founder and Chief Branding Officer of Outspoken Media, Inc.
    • Heart of Social Media?
    • Blogging
    • Blogging: What is it?
      A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log.
      The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”
    • Blogging: Why use it?
      • Great medium for connecting with your customers on a more personal level
      • Search Engines love it! A blog can be a source of regularly updated content. Searchenginesloveregularlyupdatedcontent.
      • Drive Traffic To Your Website & Make More Connections & Sales
      • Writing about your business can give you a better understanding of your business.
      • Establish yourself as a real voice & authority
    • What Do I Blog About?
      • Complain
      • Pick a newsworthy story
      • Create a List
      • Teach
      • Guide
      • Tell a Story
      • Write a Tip
      • Play the What If Game
      • Review Something
      • Publish Other People’s Content
    • Brainstorming
    • Social Media Trifecta
    • SHARE
      TRAFFIC
      TRAFFIC
      SHARE
    • Overcoming Writers Block
      • Change Your Scenery
      • Change Your Methods
      • Surf the Web
      • Start in the Middle
      • Read
      • Start a New Document
      • Play a Game
      • Find an Inspiring Image
      • Pretend You’re Writing a Letter
      • Research
    • Setting Up Your Blog
    • Can I make money by blogging?
    • ROI
      www.crosscreativemarketing.com
    • ROI
      www.crosscreativemarketing.com
    • ROI
      $360.00
      www.crosscreativemarketing.com
    • ROI
      • 1.5 hours to write the blog – FREE (kind of)
      • 1 hour to set-up the blog – FREE (kind of)
      • New Client – Priceless ($360.00)
      www.crosscreativemarketing.com
    • Spending 2.5 hours a day
      $360.00 X 5 days a week =
      $1,800.00
      $7,200.00
      $1,800.00 X 1 month =
      $7,200.00 X 1 year =
      $86,400.00
    • Spending 2.5 hours a day two times a week
      $360.00 X 2 days a week =
      $720.00
      $2,880.00
      $720.00 X 1 month =
      $2,880.00 X 1 year =
      $34,560.00
    • How US Companies Are Using Social Media
    • Awareness vs. Usage
      Source: Remarkablogger.com 
    • BLOGGING
      is
      MARKETING
    • What will you do with this new marketingpower?
    • What is the biggest take away from this workshop that you could start implementing tomorrow?
    • Action Steps
      • Decide if …
      • You should be the person who should blog
      • Someone in your organization should blog
      • Hiring a ‘ghost blogger’ is the way to go
      • Choose a blogging platform
      • Decide how often to write your blog
      • Get Blogging!!
    • Did you move any closer?
      “I Don’t Get It”
      “I Get It”
    • Questions?
    • Please take a few moments and fill out our survey

    • Thank You For Coming!
      “Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011