Your SlideShare is downloading. ×
Facebook - Part 4 - Social Media On A Shoestring Budget
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Facebook - Part 4 - Social Media On A Shoestring Budget

306

Published on

This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).

This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
306
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Part 4 - Facebook
    “Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011
  • 2.
  • 3. Greg Cross
    greg@crosscreativemarketing.com
    @gregorycross
    crosscreativemarketing.com
  • 4. Introductions
    Your Name
    Business or Nonprofit Name
  • 5. A Little About Me
    • Greg Cross | Cross Creative Marketing | Greenfield, IN
    • 6. Ball State University | August of 1988 | B.S. in Journalism
    • 7. Full Time Ministry 1989 – 2002
    • 8. Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
    • 9. Director of Business Development | 2003-2007 | Chicago Marketing Firm
    • 10. Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
    • 11. Hired First Employee in 2010
    • 12. Hired First Intern in 2010
    • 13. Hired Second Employee in 2011
    • 14. Looking to hire Second Intern in Fall of 2011
  • 15.
  • 16. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 17. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 18. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 19. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 20. Over the Next Two Hours
    “I Don’t Get It”
    “I Get It”
  • 21. Over the Next Two Hours
    “I Get It & I love it”
    “I Don’t Get It”
  • 22. What is Social Media?
    Social media is the use of technology combined with social interaction to create or co-create value.
  • 23. What is Social Media?
    • It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
  • What is Social Media?
  • What is Social Media?
    • It’s a conversation, not a lecture
    • 28. It’s an extension of everyday interaction
    • 29. It’s group driven, not top-down
  • What is Social Media?
    • It’s messy, disorganized & hard to control – downright chaotic at times
    • 30. It’s a tool, not an end-point
    • 31. It’s where your customers and prospects spend their time
  • Social Media Trifecta
  • 32. Social Media Trifecta
  • 33. Social Media Trifecta
  • 34.
  • 35. What We Will Cover
    • Facebook Defined
    • 36. Setting Up A Facebook Business Page
    • 37. 8 Facebook Best Practices
  • Facebook Defined
    Facebook is a social networking website that was launched in February of 2004 and currently has over 750,000 active users (1 out of 14 people in the world).
  • 38. Facebook Defined
    Facebook allows users to add friends and send them messages, and update their personal profiles to notify friends about themselves.
  • 39. Facebook Defined
    Additionally, users can create and “LIKE” a BUSINESS PAGE.
  • 40. BUSINESS PAGE
  • 41. Facebook vs. Twitter
    Personal Branding, (Corporate Branding) & Connecting
    Personal
    Branding & Connecting
    Personal Page
    VS.
    Personal
    Corporate Branding & Connecting
    Business
    Business Page
  • 42. Why You Should Use Facebook For Your Business
    • Get more attention from search engines
    • 43. Tap into the social network
    • 44. Target a local and global digital audience
    • 45. Attract unlimited fans and potential new clients
    “Facebook Marketing For Dummies” by Paul Dunay and Richard Krueger
  • 46. Why You Should Use Facebook For Your Business
    • Engage your audience
    • 47. Sync your company blog to your Facebook page
    • 48. Track fan promotions
    • 49. Facilitate fan-to-fan interaction
    • 50. Host a contagious event
    “Facebook Marketing For Dummies” by Paul Dunay and Richard Krueger
  • 51. Setting Up A Business Page
  • 52. Best Practices
  • 53. Profile Picture
  • 54. Welcome Page
  • 55. Username
  • 56. Tagging
  • 57. Events
  • 58. Photo Pages
  • 59. Insights
  • 60. Engage Your Fans
  • 61. Did you move any closer?
    “I Don’t Get It”
    “I Get It”
  • 62. Biggest Take Away
    • Buy a book on Facebook
    • 63. Talking to other business owners on what and how they “do” Facebook
    • 64. Create a Facebook strategy
    • 65. Create an Event
  • Questions?
  • 66. Please take a few moments and fill out our survey
  • 67. Thank You For Coming!

×