Part 4 - Facebook<br />“Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, I...
Greg Cross<br />greg@crosscreativemarketing.com<br />@gregorycross<br />crosscreativemarketing.com<br />
Introductions<br />Your Name<br />Business or Nonprofit Name <br />
A Little About Me<br /><ul><li>Greg Cross | Cross Creative Marketing | Greenfield, IN
Ball State University | August of 1988 | B.S. in Journalism
Full Time Ministry 1989 – 2002
Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
Director of Business Development  | 2003-2007 | Chicago Marketing Firm
Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
Hired First Employee in 2010
Hired First Intern in 2010
Hired Second Employee in 2011
Looking to hire Second Intern in Fall of 2011</li></li></ul><li>
Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
Over the Next Two Hours<br />“I Get It & I love it”<br />“I Don’t Get It”<br />
What is Social Media?<br />Social media is the use of technology combined with social interaction to create or co-create v...
What is Social Media?<br /><ul><li>It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flic...
Talking
Arguing
Sharing
Connecting</li></li></ul><li>What is Social Media?<br /><ul><li>It’s a conversation, not a lecture
It’s an extension of everyday interaction
It’s group driven, not top-down </li></li></ul><li>What is Social Media?<br /><ul><li>It’s messy, disorganized & hard to c...
It’s a tool, not an end-point
It’s where your customers and prospects spend their time </li></li></ul><li>Social Media Trifecta<br />
Social Media Trifecta<br />
Social Media Trifecta<br />
What We Will Cover<br /><ul><li>Facebook Defined
Setting Up A Facebook Business Page
8 Facebook Best Practices</li></li></ul><li>Facebook Defined<br />Facebook is a social networking website that was launche...
Facebook Defined<br />Facebook allows users to add friends and send them messages, and update their personal profiles to n...
Facebook Defined<br />Additionally, users can create and “LIKE” a BUSINESS PAGE.<br />
BUSINESS PAGE<br />
Facebook vs. Twitter<br />Personal Branding, (Corporate Branding) & Connecting<br />Personal <br />Branding & Connecting<b...
Why You Should Use Facebook For Your Business <br /><ul><li> Get more attention from search engines
 Tap into the social network
 Target a local and global digital audience
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Facebook - Part 4 - Social Media On A Shoestring Budget

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This is a presentation that was given by Greg Cross of Cross Creative Marketing to a Greenfield Chamber of Commerce (Greenfield, Indiana).

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Facebook - Part 4 - Social Media On A Shoestring Budget

  1. 1. Part 4 - Facebook<br />“Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011<br />
  2. 2.
  3. 3. Greg Cross<br />greg@crosscreativemarketing.com<br />@gregorycross<br />crosscreativemarketing.com<br />
  4. 4. Introductions<br />Your Name<br />Business or Nonprofit Name <br />
  5. 5. A Little About Me<br /><ul><li>Greg Cross | Cross Creative Marketing | Greenfield, IN
  6. 6. Ball State University | August of 1988 | B.S. in Journalism
  7. 7. Full Time Ministry 1989 – 2002
  8. 8. Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
  9. 9. Director of Business Development | 2003-2007 | Chicago Marketing Firm
  10. 10. Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
  11. 11. Hired First Employee in 2010
  12. 12. Hired First Intern in 2010
  13. 13. Hired Second Employee in 2011
  14. 14. Looking to hire Second Intern in Fall of 2011</li></li></ul><li>
  15. 15.
  16. 16. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  17. 17. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  18. 18. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  19. 19. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  20. 20. Over the Next Two Hours<br />“I Don’t Get It”<br />“I Get It”<br />
  21. 21. Over the Next Two Hours<br />“I Get It & I love it”<br />“I Don’t Get It”<br />
  22. 22. What is Social Media?<br />Social media is the use of technology combined with social interaction to create or co-create value.<br />
  23. 23. What is Social Media?<br /><ul><li>It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools</li></li></ul><li>What is Social Media?<br /><ul><li>It’s people doing what we’ve always done:
  24. 24. Talking
  25. 25. Arguing
  26. 26. Sharing
  27. 27. Connecting</li></li></ul><li>What is Social Media?<br /><ul><li>It’s a conversation, not a lecture
  28. 28. It’s an extension of everyday interaction
  29. 29. It’s group driven, not top-down </li></li></ul><li>What is Social Media?<br /><ul><li>It’s messy, disorganized & hard to control – downright chaotic at times
  30. 30. It’s a tool, not an end-point
  31. 31. It’s where your customers and prospects spend their time </li></li></ul><li>Social Media Trifecta<br />
  32. 32. Social Media Trifecta<br />
  33. 33. Social Media Trifecta<br />
  34. 34.
  35. 35. What We Will Cover<br /><ul><li>Facebook Defined
  36. 36. Setting Up A Facebook Business Page
  37. 37. 8 Facebook Best Practices</li></li></ul><li>Facebook Defined<br />Facebook is a social networking website that was launched in February of 2004 and currently has over 750,000 active users (1 out of 14 people in the world). <br />
  38. 38. Facebook Defined<br />Facebook allows users to add friends and send them messages, and update their personal profiles to notify friends about themselves. <br />
  39. 39. Facebook Defined<br />Additionally, users can create and “LIKE” a BUSINESS PAGE.<br />
  40. 40. BUSINESS PAGE<br />
  41. 41. Facebook vs. Twitter<br />Personal Branding, (Corporate Branding) & Connecting<br />Personal <br />Branding & Connecting<br />Personal Page<br />VS.<br />Personal<br />Corporate Branding & Connecting<br />Business<br />Business Page<br />
  42. 42. Why You Should Use Facebook For Your Business <br /><ul><li> Get more attention from search engines
  43. 43. Tap into the social network
  44. 44. Target a local and global digital audience
  45. 45. Attract unlimited fans and potential new clients</li></ul>“Facebook Marketing For Dummies” by Paul Dunay and Richard Krueger<br />
  46. 46. Why You Should Use Facebook For Your Business <br /><ul><li> Engage your audience
  47. 47. Sync your company blog to your Facebook page
  48. 48. Track fan promotions
  49. 49. Facilitate fan-to-fan interaction
  50. 50. Host a contagious event</li></ul>“Facebook Marketing For Dummies” by Paul Dunay and Richard Krueger<br />
  51. 51. Setting Up A Business Page<br />
  52. 52. Best Practices<br />
  53. 53. Profile Picture<br />
  54. 54. Welcome Page<br />
  55. 55. Username<br />
  56. 56. Tagging<br />
  57. 57. Events<br />
  58. 58. Photo Pages<br />
  59. 59. Insights<br />
  60. 60. Engage Your Fans<br />
  61. 61. Did you move any closer?<br />“I Don’t Get It”<br />“I Get It”<br />
  62. 62. Biggest Take Away<br /><ul><li>Buy a book on Facebook
  63. 63. Talking to other business owners on what and how they “do” Facebook
  64. 64. Create a Facebook strategy
  65. 65. Create an Event</li></li></ul><li>Questions?<br />
  66. 66. Please take a few moments and fill out our survey<br />
  67. 67. Thank You For Coming!<br />
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