Business Website Basics | Greg Cross
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Business Website Basics | Greg Cross

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This is a presentation that I gave to the Business Ownership Initiative on May 19, 2011. They invited me to teach a 2 hour class on the basics of creating a website for small business owners.

This is a presentation that I gave to the Business Ownership Initiative on May 19, 2011. They invited me to teach a 2 hour class on the basics of creating a website for small business owners.

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Transcript

  • 1. Business Website Basics
    Sponsored by:
    Presented by:
    Introductions
  • 2. A Little About Me
    • Greg Cross | Cross Creative Marketing | Greenfield, IN
    • 3. Ball State University | August of 1988 | B.S. in Journalism
    • 4. Full Time Ministry 1989 – 2002
    • 5. Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions
    • 6. Director of Business Development | 2003-2007 | Chicago Marketing Firm
    • 7. Launched 2nd Small Business |October 2007-Current | Cross Creative Marketing
    • 8. Hired First Employee in 2010
    • 9. Hired First Intern in 2010
    • 10. Looking to hire Second Employee & Intern in 2011
  • What we will cover in this session …
    Web Terminology
    Securing a domain name
    Securing a hosting solution
    Identifying the type of website you need
    Anatomy of a website
    Do-It-Yourself vs. Professional
    Next Steps
    Introductions
  • 11. DOMAIN NAME
    The “www” . “businessname” .
    .com
    .org
    .net
    Top Level Domain (TLD)
    www.crosscreativemarketing.com = 173.201.145.1
    NAME SERVER
    DOMAIN NAME
    Introductions
  • 12. CONTENT MANAGEMENT SYSTEM (CMS)
    A dynamic website that is database driven and enables the owner to make changes to their own website.
    Introductions
  • 13. CONTENT MANAGEMENT SYSTEM
    Introductions
  • 14. CONTENT MANAGEMENT SYSTEM
    Introductions
  • 15. Search Engine Optimization (SEO)
    The practice of tweaking website meta-content and content to achieve the highest possible search engine ranking.
    Introductions
  • 16. Search Engine Optimization (SEO)
    The practice of tweaking website meta-content and content to achieve the highest possible search engine ranking.
    Meta is a greek word that means “beyond” or “with”. Websites have data or content that is “behind the scenes” that search engines like Google and Bing use to boost your position in searches.
    Introductions
  • 17. Search Engine Optimization (SEO)
    The practice of tweaking website meta-content and content to achieve the highest possible search engine ranking.
    Content is King on your website. Take for instance this object …
    Introductions
  • 18. Search Engine Optimization (SEO)
    Keywords
    Introductions
  • 24. Search Engine Optimization (SEO)
    The practice of tweaking website meta-content and content to achieve the highest possible search engine ranking.
    Introductions
  • 25. Hypertext Markup Language (HTML)
    HTML is the basic building-blocks of webpages. HTML allows images and objects to be embedded and can be used to create interactive forms.
    Introductions
  • 26. Hypertext Markup Language (HTML)
    Introductions
  • 27. Cascading Style Sheet (CSS)
    CSS is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation, including elements such as the layout, colors, and fonts
    Introductions
  • 28. You Need Three Things To Have A Website
    1
    2
    3
    Introductions
  • 29. Securing Your Domain Name
    Introductions
  • 30. Securing Your Domain Name
    Introductions
  • 31. Tips on Choosing the Right Domain Name
    Brainstorm keywords
    Choose a “Dot Com” (if possible)
    Make it easy to type
    Make it easy to remember
    Go for short names (if possible)
    Introductions
  • 32. Tips on Choosing the Right Domain Name
    Hancock County Visitors Bureau
    www.hcvb.com
    www.visithancockcounty.com
    Hancock Economic Development Council
    www.hedc.com
    www.hancockedc.com
    Cross Creative Marketing
    www.crosscreative.cc
    www.crosscreativemarketing.com
    Introductions
  • 33. Securing the Right Software
    Introductions
  • 34. Wordpress
    Introductions
  • 35. Wordpress
    Introductions
  • 36. Wordpress
    Introductions
  • 37. Wordpress
    Introductions
  • 38. Wordpress
    Introductions
  • 39. 5 Reasons To Use Wordpress
    SEO
    Content Management
    Plugins
    Support
    Minimal Learning Curve
    Introductions
  • 40. Strong Encouragement:
    Find someone to help you install Wordpresson a server.
  • 41. Securing Your Hosting Provider
    Introductions
  • 42. Securing Your Hosting Provider
    Introductions
  • 43. Securing Your Hosting Provider
    Introductions
  • 44. What Kind of Website Do You Need?
    Small Business (marketing)
    eCommerce
    Social Networking
    Informational
    Blog
    Introductions
  • 45. Anatomy of a Website
    Header
    Navigation
    Home Page
    Sidebar
    Footer
    Introductions
  • 46. HEADER
    Introductions
  • 47. NAVIGATION
    Introductions
  • 48. HOME PAGE
    CONTENT
    Introductions
  • 49. SIDEBAR
    Introductions
  • 50. Introductions
    FOOTER
  • 51. Some Design Layout Examples
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60. 7 Website No-No’s
    No background music
    No animated GIFs
    No Page Counters
    No Under Construction Pages
    No Flash Intros or Intro Pages - Period.
    No Blinking or Flashing Text
    Nofunkycolors randomly inserted
    Introductions
  • 61. Basic Website To-Do List
    Site Map
    Content
    Header Design
    Colors
    Keywords
    Introductions
  • 62. Option 1: Do-It-Yourself
    Cons of Do-It-Yourself
    Frustration
    It’ll look homemade
    Limited Skills
    Pros of Do-It-Yourself
    Save Money
    Do it in your own time frame
    Introductions
  • 63. Option 2: Hire a Professional
    Cons of Professional
    Bigger $$ Investment
    Additional costs for changes or site management
    Could take longer depending on their client load
    Pros of Professional
    Done Right
    No Hassle, No Frustration
    Marketing Knowledge
    Custom Design
    Introductions
  • 64. Next Steps
  • 65. Introductions
  • 66. Who is going to build the house?
    You?
    Professional?
    Introductions
  • 67. Before you decide which path …
    What is your skill set?
    What is your time worth?$65/hr X 40 hours = $2,600.00
    Introductions
  • 68. Before you decide which path …
    What is your skill set?
    What is your time worth?
    What kind of site do you want to build?
    What is your budget?
    Introductions
  • 69. You or Professional?
  • 70. Professional
  • 71. You or Professional?
  • 72. Professional
    Professional
  • 73. You
    Done!
  • 74. How you answer these 4 questions will decide your next steps …
    What is your skill set?
    What is your time worth?
    What kind of site do you want to build?
    What is your budget?
    Introductions
  • 75. Questions?
    Please take a few moments and fill out the survey
  • 76. Greg Cross
    1 Courthouse Plaza
    Greenfield, IN 46140
    (317) 572-7677
    greg@crosscreativemarketing.com
    www.crosscreativemarketing.com
    www.facebook.com/crosscreative
    www.twitter.com/gregorycross
    www.youtube.com/crosscreative