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Top Ten Social Media
Mistakes to Avoid
Greg Cooper
Front of Mind Coaching

B2B Marketing Coach, Social Media Trainer, LinkedIn Specialist

T: 07917 360222

www.frontofmindcoaching.co.uk
Social Media Safety Announcement

T: 07917 360222

www.frontofmindcoaching.co.uk
“Social media is like teen sex
Everyone wants to do it. No one
actually knows how. When
finally done, there is surprise it’s
not better.”
Avinash Kaushik

T: 07917 360222

www.frontofmindcoaching.co.uk
Mistake #1
“It doesn’t apply to my business”

T: 07917 360222

www.frontofmindcoaching.co.uk
“My customers are
not social”

T: 07917 360222

www.frontofmindcoaching.co.uk
Time spent on line by UK citizens (289 minutes per day)
Source: McKinsey Report 2013

T: 07917 360222

www.frontofmindcoaching.co.uk
UK Social Media Use
• 57% of population use social media every day
• In Europe UK is #2 on Facebook and Twitter
• The average consumer consults 10.4 sources
when making a purchase decision
• 60% of the B2B purchase journey is undertaken
without engaging a sales rep
• 66% of B2B decision makers say they use
LinkedIn when identifying suppliers
T: 07917 360222

www.frontofmindcoaching.co.uk
Who is on social media?
Your employees
Your customers
Your competitors

T: 07917 360222

www.frontofmindcoaching.co.uk
Mistake #2
Jumping in without a plan

T: 07917 360222

www.frontofmindcoaching.co.uk
Decide what you want to achieve
•
•
•
•
•
•
•
•

What are your business objectives for social media?
Who is your target audience?
What are their social media habits?
Which social media channels will you focus on?
Who will be overall responsible and who will contribute
What resources will be needed
How will integrate social media into the marketing plan?
How will you measure success?

T: 07917 360222

www.frontofmindcoaching.co.uk
Mistake #3
Treating social media as just
another sales channel

T: 07917 360222

www.frontofmindcoaching.co.uk
Instead of:
• Broadcast
• Broadcast
• Broadcast

T: 07917 360222

www.frontofmindcoaching.co.uk
• Listen

• Engage

• Invite

T: 07917 360222

www.frontofmindcoaching.co.uk
Basic principles
•
•
•
•
•

Find your audience
Develop and deliver relevant content
Get to know your audience
Add value to the relationship
Invite participation

T: 07917 360222

www.frontofmindcoaching.co.uk
Mistake #4
Putting the wrong person in charge

T: 07917 360222

www.frontofmindcoaching.co.uk
Being under 25 is not a social media qualification
T: 07917 360222

www.frontofmindcoaching.co.uk
Mistake #5
Focusing on quantity not quality

T: 07917 360222

www.frontofmindcoaching.co.uk
T: 07917 360222

www.frontofmindcoaching.co.uk
It’s about engagement and conversion

T: 07917 360222

www.frontofmindcoaching.co.uk
But you do need a critical mass
Building critical mass (Select slide show before clicking on link)

T: 07917 360222

www.frontofmindcoaching.co.uk
Mistake #6
Having unrealistic expectations

T: 07917 360222

www.frontofmindcoaching.co.uk
Social media is just part of the marketing blend

T: 07917 360222

www.frontofmindcoaching.co.uk
Overnight success is the exception

T: 07917 360222

www.frontofmindcoaching.co.uk
Mistake #7
Trying to do too much ……
…….or not enough

T: 07917 360222

www.frontofmindcoaching.co.uk
Is this your social media experience?

T: 07917 360222

www.frontofmindcoaching.co.uk
Or this?

T: 07917 360222

www.frontofmindcoaching.co.uk
Better to focus on fewer platforms
and get more engagement

T: 07917 360222

www.frontofmindcoaching.co.uk
Mistake #8
Ignoring negative feedback

T: 07917 360222

www.frontofmindcoaching.co.uk
http://youtu.be/5YGc4zOqozo

T: 07917 360222

www.frontofmindcoaching.co.uk
T: 07917 360222

www.frontofmindcoaching.co.uk
T: 07917 360222

www.frontofmindcoaching.co.uk
Turning the negative into positive
• Monitor the business’s online reputation
• Anticipate negative comments and plan
possible responses
• Find ways to make it a positive
experience for the customer
T: 07917 360222

www.frontofmindcoaching.co.uk
Mistake #9
Not bothering to measure your
efforts

T: 07917 360222

www.frontofmindcoaching.co.uk
There are lots of free or low cost
tools to manage and monitor social
media

T: 07917 360222

www.frontofmindcoaching.co.uk
T: 07917 360222

www.frontofmindcoaching.co.uk
T: 07917 360222

www.frontofmindcoaching.co.uk
If you don’t know what’s working
how do you know what to do more
of?
List of monitoring tools
Select slide show before clicking on link

T: 07917 360222

www.frontofmindcoaching.co.uk
Mistake #10
Failing to engage staff and
customers as social ambassadors

T: 07917 360222

www.frontofmindcoaching.co.uk
It’s a connected world

T: 07917 360222

www.frontofmindcoaching.co.uk
Employee and customer networks an untapped opportunity?

T: 07917 360222

www.frontofmindcoaching.co.uk
Telegraph.co.uk

T: 07917 360222

www.frontofmindcoaching.co.uk
T: 07917 360222

www.frontofmindcoaching.co.uk
T: 07917 360222

www.frontofmindcoaching.co.uk
Case Study Links
Jamie Oliver food foundation
Maersk Line
Hewlett Packard
Select slide show before clicking on links

T: 07917 360222

www.frontofmindcoaching.co.uk
• Social media is no longer in its infancy
• Focus now on measuring and finding what
works and doing more of that
• Social media is a very important part of the
overall marketing blend
• We need to engage employees and customers
• Be part of the conversation
• We are all learning
T: 07917 360222

www.frontofmindcoaching.co.uk
Bath dates for diary
LinkedIn Master Class November 27th
Social Media for Non-Marketers Jan 22nd
Select slide show before clicking on links

T: 07917 360222

www.frontofmindcoaching.co.uk
Thank you
Greg Cooper
07917 360222
@gregcoopers
@linkedincoachuk
greg@frontofmindcoaching.co.uk
T: 07917 360222

www.frontofmindcoaching.co.uk

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Top 10 Social Media Mistakes and How to Avoid Them

Editor's Notes

  1. 52% of adults access the internet by mobile. Social media has taken over from TV as the opium of the masses!
  2. You might like likes but likes don’t pay the bills.
  3. You might like likes but likes don’t pay the bills.
  4. You might like likes but likes don’t pay the bills.
  5. If you don’t monitor you know what to do more of?
  6. If you don’t monitor what’s working how do you know what to do more of?
  7. If you don’t monitor you know what to do more of?