Cardenas Rpo Spotlight Emergence Of Africa 18 1 12


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Africa is emerging rapidly. India, Philippines, China cannot compete with Africa when it comes to HRO/RPO. This overview of the reasons why and references provided paint a clear picture of today and the future. "Made in Africa!"

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Cardenas Rpo Spotlight Emergence Of Africa 18 1 12

  1. 1. RPO Spotlight:Emergence of Africa Greg Cardenas President & COO Armada Human Capital
  2. 2. Greg’s Introduction• 20 years progressive HR experience with emphasis on Recruiting and Technology – 50/50 corporate vs outsourcing service provider• First to implement Recruitsoft globally (aka: Taleo at HP)• First to obtain a patent on a recruiting process (aka: LiveRecruiting)• First Global Recruiting CoE Leader at Convergys – Developed the first and largest global RPO service delivery model• Specialized in delivering RPO from new emerging markets – As in anywhere excluding India, China, Brazil, Philippines, Mexico• Creator of worlds first Web 2.0 enabled ATS entirely run on mobile devices – Launching soon!
  3. 3. Agenda1. Africa 1012. Business in Africa3. Outsourcing to Africa4. African RPO Industry5. 2012 and beyond6. Questions & Answers
  4. 4. The basicsAFRICA 101
  5. 5. Poll Question 1• What is the first thing you think of when you think of Africa? – Wild animals – Desert or jungle – ‘Arab Spring’ – Something else
  6. 6. What do you think of Africa?
  7. 7. Did anyone think of this?
  8. 8. Interesting Facts about Africa Population of Nigeria (most populous country in Africa)  162 million people  That is slightly more than half the population of USA! Population of Cairo (most populous city in Africa)  Approximately 16 million people in metropolitan area  That is equal to 2 New Yorks! Most popular country to visit is Egypt  Followed by South Africa  Other top tourism countries in Africa include; Kenya, Tanzania, Mozambique, Gambia, Senegal, Morroco, Tunisia 2100 to 3000+ languages  That is 2-3 times more than in Asia!
  9. 9. Poll Question 2• How many countries are in mainland Africa? – 27 – 32 – 47 – 54
  10. 10. True Size of AfricaBigger landmass than:United StatesChinaIndiaMexicoPeruFranceSpainPapua New GuineaSwedenJapanGermanyNorwayItalyNew ZealandUnited KingdomNepalBangladeshGreece…combined!
  11. 11. The economicsBUSINESS IN AFRICA
  12. 12. Who is Investing BIG in Africa? Courtesy CNN August 2011
  13. 13. Trade Increased with US & EU Courtesy CNN August 2011
  14. 14. What is Driving the Trade? EXPORTS IMPORTS• Palm oil • Machinery and equipment• Gold and diamonds • Chemicals• Oil • Petroleum products• Cocoa • Scientific instruments• Timber • Foodstuffs• Precious metals • Medicine
  15. 15. Foreign Direct Investment - FDI Courtesy December 2010
  16. 16. Poll Question 3• What’s your interest in Africa? – Thinking about RPO as a possible client – Thinking about RPO as a possible service provider – Research – In general an interesting topic
  17. 17. All roads lead hereOUTSOUCING TO AFRICA
  18. 18. Why is Africa Better Suited? LABOR COSTSYearly Salary Cost in US Dollars Courtesy
  19. 19. Kenyan Example
  20. 20. Why is Africa Better Suited? LANGUAGES SUPPORTED
  21. 21. Why is Africa Better Suited?
  22. 22. Why is Africa Better Suited?
  23. 23. KenCall Example
  24. 24. Emerging marketAFRICAN RPO INDUSTRY
  25. 25. Recruiting Service Providers • Armada • Aon/Hewitt • Kelly • IBM • Adecco • PWC • Manpower • Alexander Mann…and many more, however most providers are not offering full-service RPO but rather limited services and only supporting a few regional countries.
  26. 26. Armada Difference Support domestic and foreign clients Provide all full-service RPO & HRO solutions Expand footprint to cover 90% of the continent Partner with competitors to round-out their service offerings and penetrate more countries Introduce our new “made in Africa” ATS which is easy to use, can be implemented in a few hours, social media enabled, and very affordable Interesting Fact: Taleo does not offer any direct phone support to countries in Africa. Incoming calls not allowed!
  27. 27. Armada “Full-service” RPORecruiting Process Outsourcing Services Offered:Sourcing Interviewing Recruitment TrainingResume/CV Scanning & Offer Letter Management Candidate RelationshipParsing Background Checks ManagementCandidate/Applicant Surveys Reference Checks Job PostingExecutive Search Management Reports Recruitment Marketing &Employment Branding Candidate Support Hotline AdvertisingApplicant Tracking Systems Recruiting Systems Job DescriptionsStaff Leasing Implementation Manpower planningAssessment & Selection Career Fairs & Events Strategy DevelopmentApplicant Screening College/University Relations Recruitment AdvertisingInterview Scheduling Social Media Campaigns Special Projects
  28. 28. Armada HROYour leading one-stop HR services provider in AfricaHR Information Systems & Onboarding CompensationIT Global Mobility & Relocation Compensation SurveyPerformance Management Start-up HR Support Services ManagementAbsence Management Candidate Travel Compensation AnalysisDocument Management Management Salary StructuresTalent Management Vendor Management Global CompensationVendor Management Health & Benefits SurveysCompliance Payroll Executive PayLearning & Development Time & Attendance Employee SurveysSuccession Planning Total Rewards Management ConsultingProgram Management Expenses Management
  29. 29. The beginning of the paradigm shift2012 AND BEYOND
  30. 30. Recruiting Predictions for 2012 Kevin Wheeler, Greg Cardenas, Armada HC1. Internal Recruiting Goes 1. Social media will overtake Mainstream job boards as primary2. Social Goes Mobile sourcing channel3. Just-in-time Sourcing and 2. PC based ATS is dead Recruiting 3. Demand for back-office4. Continued Rise of RPO support will surge Contingent Workers 4. Online video-on-demand5. The Beginning of Applied resumes & CVs emerge Analytics 5. Resume/CV standardized globally Courtesy January 4, 2012
  31. 31. Outsourcing Your Social Media Campaigns is Smart90% of active job seekers use social media at at least once a week. of active job seekers agree that interacting with a company via48% social media gives them a stronger connection to the company brand.80% of passive job seekers use social media at least once a week. of passive job seekers agree that interacting with a company via52% social media gives them a stronger connection to that companys brand. Companies hiring though social media:
  32. 32. Armada Recruiter “The Social Media Recruiting Killer App”New applicant tracking system (ATS) Simple to use Affordable for any size organization Integrated with social media (Web 2.0) Import resumes Real-time reporting Career portal Must have for managing all your recruiting activities Easy to administer and get started right away Establish as many internal and external candidate networks
  33. 33. Armada RecruiterLaunching January 30, 2012!
  34. 34. Thank YouGreg CardenasPresident & COOArmada Human CapitalNairobi, KenyaEmail: greg@armadahc.comSkype: greg.cardenasPhone: +254-20-397-2222
  35. 35. JohannesburgChicago Nairobi Old Trafford 4, 3rd Flo203 North La Salle Purshottam Place, 4th Floor Cnr Boundary & CarseChicago, IL 60601 P.O. Box 66217-00800 Gowrie RdUnited States of America Nairobi, Kenya Isle of Houghton, 2041Tel: 312-346-2030 Tel: +254-20-360-1000 Johannesburg, South AFax: 312-346-9603 Fax: +254-20-360-1100 Tel: +011-484-5005 Fax: +011-484-5004