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Cardenas Rpo Spotlight Emergence Of Africa 18 1 12


Africa is emerging rapidly. India, Philippines, China cannot compete with Africa when it comes to HRO/RPO. This overview of the reasons why and references provided paint a clear picture of today and …

Africa is emerging rapidly. India, Philippines, China cannot compete with Africa when it comes to HRO/RPO. This overview of the reasons why and references provided paint a clear picture of today and the future. "Made in Africa!"

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  • 1. RPO Spotlight:Emergence of Africa Greg Cardenas President & COO Armada Human Capital
  • 2. Greg’s Introduction• 20 years progressive HR experience with emphasis on Recruiting and Technology – 50/50 corporate vs outsourcing service provider• First to implement Recruitsoft globally (aka: Taleo at HP)• First to obtain a patent on a recruiting process (aka: LiveRecruiting)• First Global Recruiting CoE Leader at Convergys – Developed the first and largest global RPO service delivery model• Specialized in delivering RPO from new emerging markets – As in anywhere excluding India, China, Brazil, Philippines, Mexico• Creator of worlds first Web 2.0 enabled ATS entirely run on mobile devices – Launching soon!
  • 3. Agenda1. Africa 1012. Business in Africa3. Outsourcing to Africa4. African RPO Industry5. 2012 and beyond6. Questions & Answers
  • 4. The basicsAFRICA 101
  • 5. Poll Question 1• What is the first thing you think of when you think of Africa? – Wild animals – Desert or jungle – ‘Arab Spring’ – Something else
  • 6. What do you think of Africa?
  • 7. Did anyone think of this?
  • 8. Interesting Facts about Africa Population of Nigeria (most populous country in Africa)  162 million people  That is slightly more than half the population of USA! Population of Cairo (most populous city in Africa)  Approximately 16 million people in metropolitan area  That is equal to 2 New Yorks! Most popular country to visit is Egypt  Followed by South Africa  Other top tourism countries in Africa include; Kenya, Tanzania, Mozambique, Gambia, Senegal, Morroco, Tunisia 2100 to 3000+ languages  That is 2-3 times more than in Asia!
  • 9. Poll Question 2• How many countries are in mainland Africa? – 27 – 32 – 47 – 54
  • 10. True Size of AfricaBigger landmass than:United StatesChinaIndiaMexicoPeruFranceSpainPapua New GuineaSwedenJapanGermanyNorwayItalyNew ZealandUnited KingdomNepalBangladeshGreece…combined!
  • 11. The economicsBUSINESS IN AFRICA
  • 12. Who is Investing BIG in Africa? Courtesy CNN August 2011
  • 13. Trade Increased with US & EU Courtesy CNN August 2011
  • 14. What is Driving the Trade? EXPORTS IMPORTS• Palm oil • Machinery and equipment• Gold and diamonds • Chemicals• Oil • Petroleum products• Cocoa • Scientific instruments• Timber • Foodstuffs• Precious metals • Medicine
  • 15. Foreign Direct Investment - FDI Courtesy beyondbrics.com December 2010
  • 16. Poll Question 3• What’s your interest in Africa? – Thinking about RPO as a possible client – Thinking about RPO as a possible service provider – Research – In general an interesting topic
  • 17. All roads lead hereOUTSOUCING TO AFRICA
  • 18. Why is Africa Better Suited? LABOR COSTSYearly Salary Cost in US Dollars Courtesy kpoexperts.com
  • 19. Kenyan Example
  • 20. Why is Africa Better Suited? LANGUAGES SUPPORTED
  • 21. Why is Africa Better Suited?
  • 22. Why is Africa Better Suited?
  • 23. KenCall Example http://www.youtube.com/watch?v=IPOEfolqc4Y
  • 24. Emerging marketAFRICAN RPO INDUSTRY
  • 25. Recruiting Service Providers • Armada • Aon/Hewitt • Kelly • IBM • Adecco • PWC • Manpower • Alexander Mann…and many more, however most providers are not offering full-service RPO but rather limited services and only supporting a few regional countries.
  • 26. Armada Difference Support domestic and foreign clients Provide all full-service RPO & HRO solutions Expand footprint to cover 90% of the continent Partner with competitors to round-out their service offerings and penetrate more countries Introduce our new “made in Africa” ATS which is easy to use, can be implemented in a few hours, social media enabled, and very affordable Interesting Fact: Taleo does not offer any direct phone support to countries in Africa. Incoming calls not allowed!
  • 27. Armada “Full-service” RPORecruiting Process Outsourcing Services Offered:Sourcing Interviewing Recruitment TrainingResume/CV Scanning & Offer Letter Management Candidate RelationshipParsing Background Checks ManagementCandidate/Applicant Surveys Reference Checks Job PostingExecutive Search Management Reports Recruitment Marketing &Employment Branding Candidate Support Hotline AdvertisingApplicant Tracking Systems Recruiting Systems Job DescriptionsStaff Leasing Implementation Manpower planningAssessment & Selection Career Fairs & Events Strategy DevelopmentApplicant Screening College/University Relations Recruitment AdvertisingInterview Scheduling Social Media Campaigns Special Projects
  • 28. Armada HROYour leading one-stop HR services provider in AfricaHR Information Systems & Onboarding CompensationIT Global Mobility & Relocation Compensation SurveyPerformance Management Start-up HR Support Services ManagementAbsence Management Candidate Travel Compensation AnalysisDocument Management Management Salary StructuresTalent Management Vendor Management Global CompensationVendor Management Health & Benefits SurveysCompliance Payroll Executive PayLearning & Development Time & Attendance Employee SurveysSuccession Planning Total Rewards Management ConsultingProgram Management Expenses Management
  • 29. The beginning of the paradigm shift2012 AND BEYOND
  • 30. Recruiting Predictions for 2012 Kevin Wheeler, ERE.net Greg Cardenas, Armada HC1. Internal Recruiting Goes 1. Social media will overtake Mainstream job boards as primary2. Social Goes Mobile sourcing channel3. Just-in-time Sourcing and 2. PC based ATS is dead Recruiting 3. Demand for back-office4. Continued Rise of RPO support will surge Contingent Workers 4. Online video-on-demand5. The Beginning of Applied resumes & CVs emerge Analytics 5. Resume/CV standardized globally Courtesy ere.net January 4, 2012
  • 31. Outsourcing Your Social Media Campaigns is Smart90% of active job seekers use social media at at least once a week. of active job seekers agree that interacting with a company via48% social media gives them a stronger connection to the company brand.80% of passive job seekers use social media at least once a week. of passive job seekers agree that interacting with a company via52% social media gives them a stronger connection to that companys brand. Companies hiring though social media:
  • 32. Armada Recruiter “The Social Media Recruiting Killer App”New applicant tracking system (ATS) Simple to use Affordable for any size organization Integrated with social media (Web 2.0) Import resumes Real-time reporting Career portal Must have for managing all your recruiting activities Easy to administer and get started right away Establish as many internal and external candidate networks
  • 33. Armada RecruiterLaunching January 30, 2012!
  • 34. Thank YouGreg CardenasPresident & COOArmada Human CapitalNairobi, KenyaEmail: greg@armadahc.comSkype: greg.cardenasPhone: +254-20-397-2222
  • 35. JohannesburgChicago Nairobi Old Trafford 4, 3rd Flo203 North La Salle Purshottam Place, 4th Floor Cnr Boundary & CarseChicago, IL 60601 P.O. Box 66217-00800 Gowrie RdUnited States of America Nairobi, Kenya Isle of Houghton, 2041Tel: 312-346-2030 Tel: +254-20-360-1000 Johannesburg, South AFax: 312-346-9603 Fax: +254-20-360-1100 Tel: +011-484-5005 Fax: +011-484-5004