The Intersection Of Email, Mobile & Social Media

The Intersection of Email, Mobile & Social Media

Agenda. Goal: High level understanding of these 3 core mediums and how they can be effective when working together. - Macro trends. - 3 core mediums (Email, Mobile, Social Web). - The Engagement Metric. - Questions.

It's an EXCITING time to be a marketer.

Macro Trends.

Marketers Begin to quot;Get itquot; One of the big messages smart marketers quot;gotquot; over the past two years: Media really is two way now. In so many ways through so many different mediums.

Everything is Connected. The digital experience now goes with you everywhere you go. It is integrated into the fiber of our daily lives.

Uber Metric: Engagement The emerging metric is engagement. Email, mobile, social media offer the most interactive ways for people to engage your brand.

Email.

Social. Marketing. Transactional.

quot;48% of marketers plan to increase their email marketing efforts in 2009, according to MarketingSherpa’s September 2008 Marketing and the Economy Survey.quot;

Email is a key driver of social content... ...now more than ever before.

Email is the currency of all accounts. The only commonality in a web 2.0 world

The Mobile Revolution.

Over 85% of people 18-49 have a mobile phone. (Pew Internet & American Life Project, August 2008) In two years, the average number of text messages we send every month has grown nearly 500%. (Nielsen Mobile, September 2008) source: eMarketer

39% of teens believe the mobile is the only type of phone they will own. (CTIA, Harris Interactive, September 2008) 68% of consumers say the mobile Internet is an important factor in their next mobile phone purchase. (AKQA/dotMobi, June 2008)

The iPhone is a game changer.

Types of Mobile Marketing Interactive Interactive Mobile Text-Messaging Multimedia - Auto-reply channel - Music - Text Alerts - Pictures - Voting/Polling - Video - Mobile coupons - Text-to-Win Mobile Web - Advertising - Display - Banners, etc.

Email Marketing with Text-Messaging Cross Promotion Brand: MGM Grand Hotel LLC Category: Data Acquisition Campaign for SMS Vendors: Cellit Mobile Marketing Runtime: January 9-13, 2009 Summary: The primary objective behind adding an SMS call to action to e- mail campaigns is data acquisition through e-mail marketing. Supporting a larger property initiative of building an SMS database. Results: o Total opt-ins via SMS call to action on e-mail blasts: 6,192 o Total Room Bookings: 404 o Estimated Revenue Generated: $49,632

Social Media.

source: Universal McCann

752% growth in 2008. 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded.

Converting Community to Subscribers.

Converting Subscribers to Community.

Email marketing through Blue Sky Factory (Email) Corporate facebook, twitter, LinkedIn (Social Media) iPhone app for branch location (Mobile)

quot;Professional, timely, relevant and targeted communication is the most important action you can take in this market. Make sure you continue to reach out and touch customers (and prospects) regularly via voice, text, mobile, email, and in person. Provide a platform that allows your customers to let you know their preferred communication channel.quot; - DrivingSales.com

Thank You! Q&A Greg Cangialosi Connect. 410.230.0061 x104 - phone greg@blueskyfactory.com - email www.blueskyfactory.com - web www.thetrendjunkie.com - personal blog www.twitter.com/gregcangialosi - twitter www.twitter.com/blueskyfactory - brand twitter

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The Intersection Of Email, Mobile & Social Media

by Greg Cangialosi on Mar 16, 2009

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The Intersection Of Email, Mobile & Social Media — Webinar Transcript