The Intersection of Email, Mobile & Social Media

Agenda.
Goal: High level understanding of these 3 core mediums
and how they can be effective when working together.
- Macro trends.
- 3 core mediums (Email, Mobile, Social Web).
- The Engagement Metric.
- Questions.

It's an EXCITING
time to be a marketer.

Macro Trends.

Marketers Begin to \"Get it\"
One of the big messages smart marketers
\"got\" over the past two years:
Media really is two way now. In so
many ways through so many
different mediums.

Everything is Connected.
The digital experience now goes
with you everywhere you go. It is
integrated into the fiber of our daily
lives.

Uber Metric: Engagement
The emerging metric is engagement.
Email, mobile, social media offer
the most interactive ways for people
to engage your brand.

Email.

Social.
Marketing.
Transactional.

\"48% of marketers plan to increase
their email marketing efforts in 2009,
according to MarketingSherpa’s
September 2008 Marketing and the
Economy Survey.\"

Email is a key driver of social content...
...now more than ever before.

Email is the
currency of all
accounts.
The only commonality in a web 2.0 world

The Mobile Revolution.

Over 85% of people 18-49 have a mobile
phone.
(Pew Internet & American Life Project, August 2008)
In two years, the average number of text
messages we send every month has grown
nearly 500%. (Nielsen Mobile, September 2008)
source: eMarketer

39% of teens believe the mobile is the
only type of phone they will own.
(CTIA, Harris Interactive, September 2008)
68% of consumers say the mobile
Internet is an important factor in their
next mobile phone purchase. (AKQA/dotMobi, June 2008)

The iPhone is a game changer.

Types of Mobile Marketing
Interactive
Interactive
Mobile
Text-Messaging
Multimedia
- Auto-reply channel
- Music
- Text Alerts
- Pictures
- Voting/Polling
- Video
- Mobile coupons
- Text-to-Win
Mobile Web
- Advertising
- Display
- Banners, etc.

Email Marketing with Text-Messaging Cross Promotion
Brand: MGM Grand Hotel LLC
Category: Data Acquisition Campaign for SMS
Vendors: Cellit Mobile Marketing
Runtime: January 9-13, 2009
Summary:
The primary objective behind adding an SMS call to action to e-
mail campaigns is data acquisition through e-mail marketing.
Supporting a larger property initiative of building an SMS database.
Results:
o Total opt-ins via SMS call to action on e-mail blasts: 6,192
o Total Room Bookings: 404
o Estimated Revenue Generated: $49,632

Social Media.

source: Universal McCann

752% growth in 2008.
30.1M users & growing.
100M Videos viewed daily.
3B images uploaded.

Converting Community to Subscribers.

Converting Subscribers to Community.

Email marketing through Blue Sky Factory (Email)
Corporate facebook, twitter, LinkedIn (Social Media)
iPhone app for branch location (Mobile)

\"Professional, timely, relevant and targeted
communication is the most important action you
can take in this market. Make sure you continue to
reach out and touch customers (and prospects)
regularly via voice, text, mobile, email, and in
person. Provide a platform that allows your
customers to let you know their preferred
communication channel.\"
- DrivingSales.com

Thank You!
Q&A
Greg Cangialosi
Connect.
410.230.0061 x104 - phone
greg@blueskyfactory.com - email
www.blueskyfactory.com - web
www.thetrendjunkie.com - personal blog
www.twitter.com/gregcangialosi - twitter
www.twitter.com/blueskyfactory - brand twitter