The Intersection Of Email, Mobile & Social Media


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Email has been - and continues to be - the backbone of all online marketing, while social media and the mobile landscape continue to emerge as top tools for today's marketers. These mediums are cost effective, informative, and have the potential to reach millions of people.

Join Blue Sky Factory as we navigate through the convergence of email, mobile, and social media - 3 core mediums that are currently on the hearts and minds of marketers everywhere - and discuss how marketers can leverage these tools to drive new sales and increase brand awareness.

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The Intersection Of Email, Mobile & Social Media

  1. 1. The Intersection of Email, Mobile & Social Media
  2. 2. Agenda. Goal: High level understanding of these 3 core mediums and how they can be effective when working together. - Macro trends. - 3 core mediums (Email, Mobile, Social Web). - The Engagement Metric. - Questions.
  3. 3. It's an EXCITING time to be a marketer.
  4. 4. Macro Trends.
  5. 5. Marketers Begin to quot;Get itquot; One of the big messages smart marketers quot;gotquot; over the past two years: Media really is two way now. In so many ways through so many different mediums.
  6. 6. Everything is Connected. The digital experience now goes with you everywhere you go. It is integrated into the fiber of our daily lives.
  7. 7. Uber Metric: Engagement The emerging metric is engagement. Email, mobile, social media offer the most interactive ways for people to engage your brand.
  8. 8. Email.
  9. 9. Social. Marketing. Transactional.
  10. 10. quot;48% of marketers plan to increase their email marketing efforts in 2009, according to MarketingSherpa’s September 2008 Marketing and the Economy Survey.quot;
  11. 11. Email is a key driver of social content... more than ever before.
  12. 12. Email is the currency of all accounts. The only commonality in a web 2.0 world
  13. 13. The Mobile Revolution.
  14. 14. Over 85% of people 18-49 have a mobile phone. (Pew Internet & American Life Project, August 2008) In two years, the average number of text messages we send every month has grown nearly 500%. (Nielsen Mobile, September 2008) source: eMarketer
  15. 15. 39% of teens believe the mobile is the only type of phone they will own. (CTIA, Harris Interactive, September 2008) 68% of consumers say the mobile Internet is an important factor in their next mobile phone purchase. (AKQA/dotMobi, June 2008)
  16. 16. The iPhone is a game changer.
  17. 17. Types of Mobile Marketing Interactive Interactive Mobile Text-Messaging Multimedia - Auto-reply channel - Music - Text Alerts - Pictures - Voting/Polling - Video - Mobile coupons - Text-to-Win Mobile Web - Advertising - Display - Banners, etc.
  18. 18. Email Marketing with Text-Messaging Cross Promotion Brand: MGM Grand Hotel LLC Category: Data Acquisition Campaign for SMS Vendors: Cellit Mobile Marketing Runtime: January 9-13, 2009 Summary: The primary objective behind adding an SMS call to action to e- mail campaigns is data acquisition through e-mail marketing. Supporting a larger property initiative of building an SMS database. Results: o Total opt-ins via SMS call to action on e-mail blasts: 6,192 o Total Room Bookings: 404 o Estimated Revenue Generated: $49,632
  19. 19. Social Media.
  20. 20. source: Universal McCann
  21. 21. 752% growth in 2008. 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded.
  22. 22. Converting Community to Subscribers.
  23. 23. Converting Subscribers to Community.
  24. 24. Email marketing through Blue Sky Factory (Email) Corporate facebook, twitter, LinkedIn (Social Media) iPhone app for branch location (Mobile)
  25. 25. quot;Professional, timely, relevant and targeted communication is the most important action you can take in this market. Make sure you continue to reach out and touch customers (and prospects) regularly via voice, text, mobile, email, and in person. Provide a platform that allows your customers to let you know their preferred communication channel.quot; -
  26. 26. Thank You! Q&A Greg Cangialosi Connect. 410.230.0061 x104 - phone - email - web - personal blog - twitter - brand twitter