Social Media Integration.                   
- Macro trends & landscape. - Common Integration Tactics. - Measurement   - Q&A Agenda.
It's a  VERY   INTERESTING time to be a  marketer .
Trends.
Social media. We dig it the most. Not to get all statistical or anything but.....      
752% growth in 2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded. 250M ACTIVE users
  The tools are just that..... they are tools.   Technology is the Enabler
 
Community + Relationships + Engagement = "Social Media Integration"     It's ALL about People.
 
ROI of Social Media: Research
 
Publishing is Marketing 2.0.
The Content Challenge.
The Internal Champion.
The Editorial Calendar.
 
 
Social Media & Email .
Social. Marketing. Transactional.
Email is the currency of all accounts.  The only commonality in a web 2.0 world
Email is the "digital glue"  of the social web.
Email is a key driver of social content...      ...now more than ever before.
 
Converting Subscribers to Community .
Converting Community to Subscribers .
 
 
Measurement.
 
 
 
 
 
 
Power Listening - Data in Action
The Low Lying Fruit:  <ul><ul><li>Find your internal champion.  </li></ul></ul><ul><ul><li>Monitor and listen to the conve...
Thank You! Q&A    Greg Cangialosi   Connect. 410.230.0061 x104 - phone greg@blueskyfactory.com - email www.blueskyfactory....
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Social Media Integration

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Slides from my recent talk at Social Fresh in Charlotte, NC on 8.24.09

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  • Good job Greg. With social media everybody is excited about the tools, but few are actually adopting strategy. Your presentation did a good job of validating email -like Curt said- as the first social tool.
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  • Thanks for the kind words Curt, I really appreciate it! glad you enjoyed the deck.
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  • As a customer of Blue Sky, I very much enjoyed this. As someone who engages in email campaigns, as well as social media efforts, I totally 'got' this presentation. People too often forget that email was the first 'Social Media' tool. They also forget that all these SM tools are just that -- tools. Great job, Greg.
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Social Media Integration

  1. Social Media Integration.                  
  2. - Macro trends & landscape. - Common Integration Tactics. - Measurement   - Q&A Agenda.
  3. It's a VERY INTERESTING time to be a marketer .
  4. Trends.
  5. Social media. We dig it the most. Not to get all statistical or anything but.....      
  6. 752% growth in 2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded. 250M ACTIVE users
  7.   The tools are just that..... they are tools.   Technology is the Enabler
  8.  
  9. Community + Relationships + Engagement = &quot;Social Media Integration&quot;     It's ALL about People.
  10.  
  11. ROI of Social Media: Research
  12.  
  13. Publishing is Marketing 2.0.
  14. The Content Challenge.
  15. The Internal Champion.
  16. The Editorial Calendar.
  17.  
  18.  
  19. Social Media & Email .
  20. Social. Marketing. Transactional.
  21. Email is the currency of all accounts. The only commonality in a web 2.0 world
  22. Email is the &quot;digital glue&quot;  of the social web.
  23. Email is a key driver of social content...      ...now more than ever before.
  24.  
  25. Converting Subscribers to Community .
  26. Converting Community to Subscribers .
  27.  
  28.  
  29. Measurement.
  30.  
  31.  
  32.  
  33.  
  34.  
  35.  
  36. Power Listening - Data in Action
  37. The Low Lying Fruit: <ul><ul><li>Find your internal champion. </li></ul></ul><ul><ul><li>Monitor and listen to the conversation.  </li></ul></ul><ul><ul><li>Send regular, timely communications via email. </li></ul></ul><ul><ul><li>Start and write an active, regular blog. </li></ul></ul><ul><ul><li>Work from an editorial calendar. </li></ul></ul><ul><ul><li>Use social networks to connect & engage. </li></ul></ul><ul><ul><li>Use twitter as a distribution / engagement channel. </li></ul></ul><ul><ul><li>Leverage new media as often as possible. </li></ul></ul><ul><ul><li>Experiment, evaluate, adapt. </li></ul></ul>
  38. Thank You! Q&A   Greg Cangialosi   Connect. 410.230.0061 x104 - phone greg@blueskyfactory.com - email www.blueskyfactory.com - web www.thetrendjunkie.com - personal blog www.twitter.com/gregcangialosi - twitter www.twitter.com/blueskyfactory - brand twitter

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