Social Media Integration

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3 comments

+ Bill Powell 2 months ago
Good job Greg. With social media everybody is excited about the tools, but few are actually adopting strategy. Your presentation did a good job of validating email -like Curt said- as the first social tool.
+ Greg Cangialosi 2 months ago
Thanks for the kind words Curt, I really appreciate it! glad you enjoyed the deck.
+ Curt Mercadante 2 months ago
As a customer of Blue Sky, I very much enjoyed this. As someone who engages in email campaigns, as well as social media efforts, I totally 'got' this presentation. People too often forget that email was the first 'Social Media' tool. They also forget that all these SM tools are just that -- tools. Great job, Greg.

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Social Media Integration.
- Macro trends & landscape. - Common Integration Tactics. - Measurement - Q&A Agenda.
It's a VERY INTERESTING time to be a marketer .
Trends.
Social media. We dig it the most. Not to get all statistical or anything but.....
752% growth in 2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded. 250M ACTIVE users
The tools are just that..... they are tools. Technology is the Enabler
Community + Relationships + Engagement = "Social Media Integration" It's ALL about People.
ROI of Social Media: Research
Publishing is Marketing 2.0.
The Content Challenge.
The Internal Champion.
The Editorial Calendar.
Social Media & Email .
Social. Marketing. Transactional.
Email is the currency of all accounts. The only commonality in a web 2.0 world
Email is the "digital glue" of the social web.
Email is a key driver of social content... ...now more than ever before.
Converting Subscribers to Community .
Converting Community to Subscribers .
Measurement.
Power Listening - Data in Action
The Low Lying Fruit:
Thank You! Q&A Greg Cangialosi Connect. 410.230.0061 x104 - phone greg@blueskyfactory.com - email www.blueskyfactory.com - web www.thetrendjunkie.com - personal blog www.twitter.com/gregcangialosi - twitter www.twitter.com/blueskyfactory - brand twitter