Social Media:
User Driven Experience
                1/27/09
  Greater Baltimore Technology Council
Audience.
   Define.
Marketing 2.0.
  Show me.
     QA.
Social Web
Behaviors of the Social Web.....

                                        Tagging
 Email       Blogging       Link
       ...
Every
 company is
now a media
  company.
Publishing is
Marketing 2.0
      Content is currency....
 What is your company publishing?
Cross-pollinate
   content.
Leverage Networks & Communities




  Design by: Luc Legay
Inbound
Marketing.
Be There
Before the Sale.
Lead gen is a
by-product of
participation.
Show me the
   goods.
Let’s Chat.
Open Q&A.
Thank You!
            Greg Cangialosi
       greg@blueskyfactory.com
          410.230.0061- office

 www.blueskyfactory....
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Social Media: User Driven Experience

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Here is the slide portion of my presentation from yesterdays GBTC event: Social Media: User Driven Experience. Most of the presentation was showing our social marketing tactics down to measurement. For those interested in the slide portion you can find them above. Please feel free to let me know if you have any questions. Thanks.

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Social Media: User Driven Experience

  1. 1. Social Media: User Driven Experience 1/27/09 Greater Baltimore Technology Council
  2. 2. Audience. Define. Marketing 2.0. Show me. QA.
  3. 3. Social Web
  4. 4. Behaviors of the Social Web..... Tagging Email Blogging Link IM Sharing Video Podcasting Social Photo Networks Sharing SMS / Mobile Wiki’s ...Producing and Consuming Content.
  5. 5. Every company is now a media company.
  6. 6. Publishing is Marketing 2.0 Content is currency.... What is your company publishing?
  7. 7. Cross-pollinate content.
  8. 8. Leverage Networks & Communities Design by: Luc Legay
  9. 9. Inbound Marketing.
  10. 10. Be There Before the Sale.
  11. 11. Lead gen is a by-product of participation.
  12. 12. Show me the goods.
  13. 13. Let’s Chat. Open Q&A.
  14. 14. Thank You! Greg Cangialosi greg@blueskyfactory.com 410.230.0061- office www.blueskyfactory.com - corporate blog.blueskyfactory.com - bsf blog www.thetrendjunkie.com - personal blog www.twitter.com/gregcangialosi - twitter
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