Email Marketing's Role in New Media

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1 comments

+ ricmcc 2 years ago
greg, just got back from a week in the woods and listening to podcasts. Enjoyed the presentations - I’ve been thinking of web2.0 and social networks for a year trying find a way to modify traditional sales 1.0 in the financial industry.

ricmcc@cfgweb.com

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Email Marketing’s Role in New Media Greg Cangialosi
Email facts. Marketing 2.0. Tactical. Discussion.
Email is not dead.
Email is THE dominant app.
92% of adult internet users send or read email daily. – PEW Internet 12.07
For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. - DMA (2007)
Social. Marketing. Transactional.
Publishing is Marketing 2.0 What is your company publishing?
Think about behavior.
Email RSS (Really Simple Syndication)