Email Marketing’s Role in New Media



                      Greg Cangialosi
Email facts.
Marketing 2.0.
  Tactical.
 Discussion.
Email is not
  dead.
Email is THE
dominant app.
92% of adult
internet users send
or read email daily.
               – PEW Internet 12.07
For every dollar spent on
email marketing in 2007,
marketers can expect an
 estimated $48.29 ROI.
       - DMA (2007)
Social.
  Marketing.
Transactional.
Publishing is
Marketing 2.0
 What is your company publishing?
Think about
 behavior.
Email




RSS (Really Simple Syndication)
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
Email Marketing's Role in New Media
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Email Marketing's Role in New Media

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Presentation at Podcamp Boston 3 on July 19th at Harvard Medical School.

Published in: Business, Technology
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  • greg, just got back from a week in the woods and listening to podcasts. Enjoyed the presentations - I've been thinking of web2.0 and social networks for a year trying find a way to modify traditional sales 1.0 in the financial industry.

    ricmcc@cfgweb.com
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Transcript of "Email Marketing's Role in New Media"

  1. 1. Email Marketing’s Role in New Media Greg Cangialosi
  2. 2. Email facts. Marketing 2.0. Tactical. Discussion.
  3. 3. Email is not dead.
  4. 4. Email is THE dominant app.
  5. 5. 92% of adult internet users send or read email daily. – PEW Internet 12.07
  6. 6. For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. - DMA (2007)
  7. 7. Social. Marketing. Transactional.
  8. 8. Publishing is Marketing 2.0 What is your company publishing?
  9. 9. Think about behavior.
  10. 10. Email RSS (Really Simple Syndication)
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