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Email Marketing's Role in New Media

by Greg Cangialosi on Jul 19, 2008

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Presentation at Podcamp Boston 3 on July 19th at Harvard Medical School.

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Presentation at Podcamp Boston 3 on July 19th at Harvard Medical School.

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Email Marketing’s Role in New Media — Presentation Transcript

Email Marketing’s Role in New Media Greg Cangialosi

Email facts. Marketing 2.0. Tactical. Discussion.

Email is not dead.

Email is THE dominant app.

92% of adult internet users send or read email daily. – PEW Internet 12.07

For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. - DMA (2007)

Social. Marketing. Transactional.

Publishing is Marketing 2.0 What is your company publishing?

Think about behavior.

Email RSS (Really Simple Syndication)

Ric McConkey , President at Capital Fulfillment Group, a DSTO company greg, just got back from a week in the woods and listening to podcasts. Enjoyed the presentations - I've been thinking of web2.0 and social networks for a year trying find a way to modify traditional sales 1.0 in the financial industry.

ricmcc@cfgweb.com 3 years ago

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Email Marketing's Role in New Media

by Greg Cangialosi on Jul 19, 2008

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Email Marketing’s Role in New Media — Presentation Transcript