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Email Marketing's Role in New Media

by Greg Cangialosi

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Presentation at Podcamp Boston 3 on July 19th at Harvard Medical School.

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Email Marketing’s Role in New Media Presentation Transcript

Email Marketing’s Role in New Media Greg Cangialosi

Email facts. Marketing 2.0. Tactical. Discussion.

Email is not dead.

Email is THE dominant app.

92% of adult internet users send or read email daily. – PEW Internet 12.07

For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI. - DMA (2007)

Social. Marketing. Transactional.

Publishing is Marketing 2.0 What is your company publishing?

Think about behavior.

Email RSS (Really Simple Syndication)

Ric McConkey, President at Capital Fulfillment Group, a DSTO company greg, just got back from a week in the woods and listening to podcasts. Enjoyed the presentations - I've been thinking of web2.0 and social networks for a year trying find a way to modify traditional sales 1.0 in the financial industry.

ricmcc@cfgweb.com 4 years ago

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