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Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
Pay Per Click 101 - Webinar by Blue Tangerine Solutions
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Pay Per Click 101 - Webinar by Blue Tangerine Solutions

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This webinar by Greg Bray, President of Blue Tangerine Solutions, educates the small business owner and marketing professional about how Pay Per Click marketing works, why it is an important part of …

This webinar by Greg Bray, President of Blue Tangerine Solutions, educates the small business owner and marketing professional about how Pay Per Click marketing works, why it is an important part of your online marketing mix, and lists several common errors and how to avoid them, increasing the effectiveness of your campaigns and saving you money.

For the full recorded presentation, including audio and the online demonstrations, please visit www.BlueTangerineSolutions.com/Webinars and click on the View Past Webinars link.

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  • Well done. Easy to read. 101 is a great tag line.

    Marilyn Rumsey
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  • 1. HOW TO GUARANTEE YOUR SEARCH ENGINE RESULTS PAY-PER-CLICK 101 January 29, 2009 www.BlueTangerineSolutions.com/Webinars Greg Bray, President, Blue Tangerine Solutions
  • 2. What is Pay-Per-Click Marketing? y g Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, networks and content sites such as blogs in sites, blogs, which advertisers pay their host only when their ad is clicked clicked. -- Wikipedia For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 3. Advantages of PPC Marketing g g Guarantee search engine placement - if your are willing to pay for it. Buy the portion of available ad inventory that the budget will allow. Capture the customer when they are looking for your product. Quick set up and adjustments – change keywords, budgets, ad content, turn on and off. Tracking tools to measure ROI. For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 4. Where Are Ads Displayed? py Search engine results Search engine partner sites ie. ie Google partners with AOL.com, Ask com AOL com Ask.com The content network Other sites that syndicate the ads in return for a commission. For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 5. Top Providers p Google Adwords g www.google.com/adwords Yahoo Search Marketing g www.yahoo.com/searchmarketing Microsoft Adcenter (MSN.com) adcenter.microsoft.com Miva www.miva.com Others For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 6. The PPC Setup Process p Determine your marketing goals Research and select keywords Design and create Ads Select and optimize landing pages Set b d S budget and bids d bid Install tracking codes Measure and monitor results Revise and adjust as needed For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 7. Selecting Keywords gy Common Mistake: Going too broad g More specific keywords will perform better Include your company name as a keyword y py y Keyword Resources Google Keyword Tool - adwords.google.com/select/KeywordToolExternal Wordtracker - www.WordTracker.com Microsoft adCenter Labs - adlab.microsoft.com/Keyword-Research.aspx Local Keyword Generator - www.5minutesite.com/local_keywords.php Tip: Use zip codes as search terms for location based products For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 8. Design and Create Ads g Common Mistake: Leaving the keyword out of the ad Understand editorial guidelines and restrictions Include a Call to Action Include Keywords Include information to discourage the wrong clicks Review R i competitors’ ads and then differentiate i ’d d h diff i For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 9. Landing Pages gg Common Mistake: All ads go to the site s home site’s page Don t Don’t make them keep searching – provide answers Optimize landing pages for the same keywords Tell them what you want them to do next For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 10. Budgets, Bids, and Placements g, , Auction process – highest bidder wins, almost Placement determined by bid and quality score Total impressions restricted by daily budget settings – ad turned on and off throughout the day Your competitors’ budgets will impact your competitors placements as their ads are turned on and off For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 11. Budgets and Bids g Common Mistake: Setting up bids and never looking back Don t Don’t over bid - #1 is often not worth the price Separate Search bids from Content Match bids View as a monthly advertising expense Review regularly, but not obsessively Don’t D ’ spend more than 25% of total budget for d h f lb d f account management services For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 12. Conversion Tracking g Common Mistake: Not using it Define the conversion point for your site: Completed sale p Signed up for newsletter Submitted Request for Information form Viewed specific page Insert tracking code on appropriate page More than one type allowed Consider Google Analytics for more detailed reporting For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 13. Measure and Monitor Results Common Mistake: Don t know what a conversion Don’t is worth Some conversions may not be tracked Some valued gained even without an immediate conversion Adjust campaign to maintain a comfortable ROI. For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 14. Blue Tangerine Solutions PPC Management S i M t Services Account set up service Keyword research Ad design Budget recommendations Bid configuration g Management and monitoring service Bid adjustments d adjus e s Monthly reporting For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 15. Special Offer p Free Google Adwords Account Setup/Review – up to 50 keywords Limited to the first 5 companies who sign a PPC management agreement by Feb 15, 2009. A $500 value! $100 Deposit for click charges into Google Adwords account. For all companies who open a new Adwords account via Blue Tangerine Solutions Contact: info@BlueTangerineSolutions.com Offers expire Feb 15 2009 15, 2009. For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.
  • 16. Next Webinar Successful Homebuilder Case Studies – Part 1 of 4 February 19, 2009 – 1:00 PM Eastern Richard Elkman – President, Group Two Advertising Bryan Nooner – CEO, Distinctive Companies Register at www.BlueTangerineSolutions.com/webinar For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar.

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