ON THE MOVE: IS YOUR SITE READY TO
MOVE
GO MOBILE?
HOW AND WHY TO REACH MOBILE WEB USERS
February 28, 2008
www.BlueTangerineSolutions.com/Webinars
Greg Bray, President, Blue Tangerine Solutions

What is the Mobile Web?
The Mobile Web refers to the World
Wide Web as accessed from mobile
devices such as cell phones, PDAs,
and other portable gadgets
connected to a public network.
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definition courtesy of Wikipedia
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For full recorded presentation, visit www.BlueTangerineSolutions.com/Webinars.

What is .mobi?
.mobi is the new top level domain name designated
for the mobile web.
Do you need it? It is not required. You can use any
domain or subdomain that you want.
mobile.mycompany.com - OK
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www.mycompany.com/mobile - OK
Should consider protecting company names and
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trademarks by registering applicable names.
For full recorded presentation, visit www.BlueTangerineSolutions.com/Webinars.

Why should y care?
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Currently16% of U.S. wireless users access the Web
on those devices at least once a month, according to
Jupiter Research.
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Gartner expects $11 billion in global revenue from
ads on mobile devices by 2011, up from less than
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$1 billion a year now.
- Business Week, Dec. 13, 2007
For full recorded presentation, visit www.BlueTangerineSolutions.com/Webinars.

Mobile Site Examples
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http://m.cnn.com
http://mobileapp.espn.go.com
http://bmw.mobi
http://bmw mobi
http://www.google.com/m
For full recorded presentation, visit www.BlueTangerineSolutions.com/Webinars.

Mobile Opportunities for You
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Provide information to your customers.
Great to also provide phone related, branded
material, such as ringtones, wallpapers, games, etc.
eCommerce – still difficult, but coming quickly.
Advertising on other mobile sites to promote your
business.
Need a mobile site to send them to.
Internal applications – used by company
employees.
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For full recorded presentation, visit www.BlueTangerineSolutions.com/Webinars.

Types of Mobile Users
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Repetitive user - someone checking for the same
piece of information over and over again, like
checking the same stock quotes or weather.
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Bored users - have time on their hands. People on
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trains or waiting in airports or sitting in cafes.
Urgent users - looking to find something specific
fast, like a location, a phone number, or directions.
For full recorded presentation, visit www.BlueTangerineSolutions.com/Webinars.

The Challenges
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Wide variety of browser technologies
Usability features (keyboards, stylus, number
keypad, touch screens, etc.)
Screen sizes
Slower bandwidth
Inconsistent client side scripting
Many users paying for bandwidth based on usage
M i f b d id h b d
For full recorded presentation, visit www.BlueTangerineSolutions.com/Webinars.

Best Practices
Keep it Simple!
Put the information for the Urgent User group first.
Phone numbers directions etc
numbers, directions, etc.
Break up longer articles into several pages with a
“Next” link at the bottom.
Next bottom
Input forms are OK, but should minimize typing
requirements.
requirements
Use check boxes, drop down lists, etc.
Avoid large file downloads, such as PDF documents.
downloads documents
For full recorded presentation, visit www.BlueTangerineSolutions.com/Webinars.

Demo of sites
For full recorded presentation, visit www.BlueTangerineSolutions.com/Webinars.

Mobile Email
Email is the “killer app” on mobile devices right now.
killer app
When sending highly formatted, HTML marketing
emails, y must test to ensure they are readable on a
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mobile device.
Often images are not displayed, and complicated
layouts do not work.
Ensure that links can be selected if images are missing.
Be sure to include phone numbers to respond to email
promotions.
For full recorded presentation, visit www.BlueTangerineSolutions.com/Webinars.

Next Steps to Get Started
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Register .mobi domains for your important company
names and trademarks.
Put a simple mobile site up to provide the basic
information such as contact information, directions,
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etc. for your customers
Begin to include considerations for the Mobile Web
in your marketing and IT strategy planning.
For full recorded presentation, visit www.BlueTangerineSolutions.com/Webinars.

Resources
Browser Emulators
http://mtld.mobi/emulator.php
Mobile site validator
http://ready.mobi
Mobile development community
http://dev.mobi
For full recorded presentation, visit www.BlueTangerineSolutions.com/Webinars.

Special Offer
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For the first 7 customers who respond before March
15, 2008, Blue Tangerine Solutions will create a basic
mobile site, including:
First year registration of a .mobi domain name
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Home page
About us page
Contact page
Directions page
Only $695 plus $20 per month hosting
Email info@bluetangerinesolutions.com or call Marie at
321-309-6900 x305
For full recorded presentation, visit www.BlueTangerineSolutions.com/Webinars.