SECRETS FOR UTILIZING LOCAL SEARCH
SITES AND DIRECTORIES TO DRIVE
MORE TRAFFIC TO YOUR WEB SITE
July 10, 2008
www.BlueTangerineSolutions.com/Webinar
Greg Bray, President, Blue Tangerine Solutions

What is Local Search?
Search engine results constrained by a region or
location.
Local results often combined with maps and
directions
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

Primary Providers
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Google Maps – http://maps.google.com
Yahoo Local – http://local yahoo com
http://local.yahoo.com
Yahoo Maps – http://maps.yahoo.com
MSN City Guides – http://cityguides.msn.com
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

SEO Principles Still Apply
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SEO – Search Engine Optimization
See our previous webinar on this topic at
www.bluetangerinesolutions.com/webinar
/
Your site must have relevant keywords in the title
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and page copy.
Include relevant location names
See www.5minutesite.com/local_keywords.php
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

Demonstrations
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

Directory Services
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Web sites that create categorized listings, in a
“yellow pages” type of format.
Usually human edited.
Many free directories, others have paid listings.
Lots of very specialized sites
sites.
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

Primary Directories
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Open Directory – www.dmoz.org
Google Base – base.google.com
Real Estate
Trulia.com
Zillow.com
Zillow com
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

Demonstrations
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

Special Offer
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New Clients - 2 Free Hours of Site Maintenance or
Consulting
For first 5 companies who apply.
Existing Clients – Create Free Data Feed to Google Base –
either for real estate or product listings
2 companies randomly chosen from all applications submitted
prior to July 12, 2008. BTS must currently host your Web site.
Apply via email to info@BlueTangerineSolutions.com
Offers expire July 12, 2008.
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

Next Webinar
How t C t
H to Capture the Growing
th G i
Value of Email Marketing
August 21, 2008 – 1 00 PM Eastern
A t 21 1:00 Et
Register at www.BlueTangerineSolutions.com/webinar
/
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar