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Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
Data mining with Google analytics
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Data mining with Google analytics

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9 Tips and Tricks for getting the most from your Google Analytics reports

9 Tips and Tricks for getting the most from your Google Analytics reports

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  • 1. data mining with Google Analytics9 Tips and Tricks for getting the most from Your Analytics reports<br />Greg Bray, President, Blue Tangerine Solutions<br />www.BlueTangerineSolutions.com<br />July 30, 2009<br />
  • 2. Web Analytics<br />Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.<br /> -Wikipedia<br />
  • 3. Two Types of Analytics Programs<br />Log file readers<br />Imports Web server log files<br />No changes required to site<br />Difficult to capture transactional data<br />Page Tagging<br />Use javascript code embedded on each Web page to transmit tracking data<br />Data only available “going forward” after setup<br />More flexibility to capture additional parameters<br />Google Analytics is a Page Tagging program<br />
  • 4. Important Reminders<br />Analytics programs may measure things slightly differently<br />Tracking is not exact or perfect<br />IP Address based locations are approximations<br />Focus on trends and comparisons<br />Reporting delay<br />
  • 5. 9 Google Analytics Tips<br />Adwords Auto-tagging<br />Ecommerce Tracking<br />Goals & Funnels<br />Campaign Tracking Codes<br />Customize the Dashboard<br />Schedule Email Reports<br />Site Search Tracking<br />Event Tracking<br />Explore Advanced Reports<br />
  • 6. Tip 1: Turn on Adwords Auto-tagging<br />Allows full Adwords expense data to be included <br />Step1 - Link your Adwords and Analytics account<br />(In Adwords) Reporting -> Google Analytics<br />Step 2- Turn on Auto-tagging<br />(In Adwords) My account -> Account preferences -> Tracking (edit)<br />
  • 7. Tip 2: Configure Ecommerce Tracking<br />Allows you to include transaction values and measure ROI.<br />Step 1 – Turn on Ecommerce Tracking<br />Edit Profile -> Edit Main Website Profile Information<br />Step 2 – Add additional tracking code to checkout “Thank You” page<br />www.google.com/support/googleanalytics/bin/topic.py?hl=en&topic=11001<br />
  • 8. Tip 3: Configure Goals & Funnels<br />Track specific visitor conversion activities, and follow the path to conversion.<br />Checkout process<br />Email sign up form<br />Landing page conversion<br />Edit Profile -> Edit Goal<br />Only 4 Goals per profile allowed, but you can create additional profiles.<br />
  • 9. Tip 4: Campaign Tracking Codes<br />Allows you to include Email Marketing, Banner Ads, Blog posts, etc. in the Traffic Sources report.<br />Add URL tracking variables to your click-through links<br />utm_source, utm_medium, utm_term, utm_content, utm_campaign<br />URL Builder: www.google.com/support/googleanalytics/bin/answer.py?answer=55578<br />
  • 10. Tip 5: Customize the Dashboard<br />Put key reports into a single, combined report, to make it quick and easy to find data of interest<br />View desired report -> click on Add to Dashboard button<br />
  • 11. Tip 6: Schedule Email Reports<br />Automate regular report distribution to multiple recipients. <br />Automatically converts data to PDF, Excel, etc.<br />View desired report –> click Email button -> Schedule<br />
  • 12. Tip 7: Configure Site Search Tracking<br />Allows you to see what searches are being conducted on your site, and where users go after particular searches.<br />Step 1 – update Web site to include search query in URL string<br />Step 2 – Turn on Site Search tracking<br />Edit Profile -> Edit Main Website Profile, enter query string variable<br />
  • 13. Tip 8: Configure Event Tracking<br />Allows Flash, Ajax and other events to be tracked.<br />Embed additional javascript function call into Flash, Ajax code, etc. to trigger tracking.<br />_trackEvent(category, action, optional_label, optional_value)<br />code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html<br />
  • 14. Tip 9: Explore Advanced Reports<br />Date Range Comparisons<br />Graph Metric Comparisons<br />Advanced Segments<br />Site Overlay<br />Map Overlay<br />Visualization<br />Custom Reports<br />
  • 15. Additional Resources<br />Google Analytics Signup and Product Tour<br />www.google.com/analytics<br />Google URL Builder<br />www.google.com/support/googleanalytics/bin/answer.py?answer=55578<br />Google Analytics Video Training<br />www.youtube.com/googleanalytics?hl=<br />Definitions of General Analytics Terms<br />en.wikipedia.org/wiki/Web_analytics<br />
  • 16. Special Offer<br />50% discount on Google Analytics basic tracking configuration (regular price $250)<br />Available to first 12 requesters<br />Must have site hosted with Blue Tangerine Solutions <br />1 month free hosting to new hosting customers with 12 month contract<br />Contact: info@BlueTangerineSolutions.com <br />Offer expires August 31, 2009.<br />

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