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Data mining with Google analytics

Data mining with Google analytics



9 Tips and Tricks for getting the most from your Google Analytics reports

9 Tips and Tricks for getting the most from your Google Analytics reports



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    Data mining with Google analytics Data mining with Google analytics Presentation Transcript

    • data mining with Google Analytics9 Tips and Tricks for getting the most from Your Analytics reports
      Greg Bray, President, Blue Tangerine Solutions
      July 30, 2009
    • Web Analytics
      Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
    • Two Types of Analytics Programs
      Log file readers
      Imports Web server log files
      No changes required to site
      Difficult to capture transactional data
      Page Tagging
      Use javascript code embedded on each Web page to transmit tracking data
      Data only available “going forward” after setup
      More flexibility to capture additional parameters
      Google Analytics is a Page Tagging program
    • Important Reminders
      Analytics programs may measure things slightly differently
      Tracking is not exact or perfect
      IP Address based locations are approximations
      Focus on trends and comparisons
      Reporting delay
    • 9 Google Analytics Tips
      Adwords Auto-tagging
      Ecommerce Tracking
      Goals & Funnels
      Campaign Tracking Codes
      Customize the Dashboard
      Schedule Email Reports
      Site Search Tracking
      Event Tracking
      Explore Advanced Reports
    • Tip 1: Turn on Adwords Auto-tagging
      Allows full Adwords expense data to be included
      Step1 - Link your Adwords and Analytics account
      (In Adwords) Reporting -> Google Analytics
      Step 2- Turn on Auto-tagging
      (In Adwords) My account -> Account preferences -> Tracking (edit)
    • Tip 2: Configure Ecommerce Tracking
      Allows you to include transaction values and measure ROI.
      Step 1 – Turn on Ecommerce Tracking
      Edit Profile -> Edit Main Website Profile Information
      Step 2 – Add additional tracking code to checkout “Thank You” page
    • Tip 3: Configure Goals & Funnels
      Track specific visitor conversion activities, and follow the path to conversion.
      Checkout process
      Email sign up form
      Landing page conversion
      Edit Profile -> Edit Goal
      Only 4 Goals per profile allowed, but you can create additional profiles.
    • Tip 4: Campaign Tracking Codes
      Allows you to include Email Marketing, Banner Ads, Blog posts, etc. in the Traffic Sources report.
      Add URL tracking variables to your click-through links
      utm_source, utm_medium, utm_term, utm_content, utm_campaign
      URL Builder: www.google.com/support/googleanalytics/bin/answer.py?answer=55578
    • Tip 5: Customize the Dashboard
      Put key reports into a single, combined report, to make it quick and easy to find data of interest
      View desired report -> click on Add to Dashboard button
    • Tip 6: Schedule Email Reports
      Automate regular report distribution to multiple recipients.
      Automatically converts data to PDF, Excel, etc.
      View desired report –> click Email button -> Schedule
    • Tip 7: Configure Site Search Tracking
      Allows you to see what searches are being conducted on your site, and where users go after particular searches.
      Step 1 – update Web site to include search query in URL string
      Step 2 – Turn on Site Search tracking
      Edit Profile -> Edit Main Website Profile, enter query string variable
    • Tip 8: Configure Event Tracking
      Allows Flash, Ajax and other events to be tracked.
      Embed additional javascript function call into Flash, Ajax code, etc. to trigger tracking.
      _trackEvent(category, action, optional_label, optional_value)
    • Tip 9: Explore Advanced Reports
      Date Range Comparisons
      Graph Metric Comparisons
      Advanced Segments
      Site Overlay
      Map Overlay
      Custom Reports
    • Additional Resources
      Google Analytics Signup and Product Tour
      Google URL Builder
      Google Analytics Video Training
      Definitions of General Analytics Terms
    • Special Offer
      50% discount on Google Analytics basic tracking configuration (regular price $250)
      Available to first 12 requesters
      Must have site hosted with Blue Tangerine Solutions
      1 month free hosting to new hosting customers with 12 month contract
      Contact: info@BlueTangerineSolutions.com
      Offer expires August 31, 2009.