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5 Easy Steps To Drive Web Leads - Webinar by Blue Tangerine Solutions
5 Easy Steps To Drive Web Leads - Webinar by Blue Tangerine Solutions
5 Easy Steps To Drive Web Leads - Webinar by Blue Tangerine Solutions
5 Easy Steps To Drive Web Leads - Webinar by Blue Tangerine Solutions
5 Easy Steps To Drive Web Leads - Webinar by Blue Tangerine Solutions
5 Easy Steps To Drive Web Leads - Webinar by Blue Tangerine Solutions
5 Easy Steps To Drive Web Leads - Webinar by Blue Tangerine Solutions
5 Easy Steps To Drive Web Leads - Webinar by Blue Tangerine Solutions
5 Easy Steps To Drive Web Leads - Webinar by Blue Tangerine Solutions
5 Easy Steps To Drive Web Leads - Webinar by Blue Tangerine Solutions
5 Easy Steps To Drive Web Leads - Webinar by Blue Tangerine Solutions
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5 Easy Steps To Drive Web Leads - Webinar by Blue Tangerine Solutions

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This webinar by Greg Bray, President of Blue Tangerine Solutions, describes five quick and easy steps that you can take right now to increase the number of leads that your receive from your Web site. …

This webinar by Greg Bray, President of Blue Tangerine Solutions, describes five quick and easy steps that you can take right now to increase the number of leads that your receive from your Web site. While this presentation was made to a group of homebuilding professionals, the principles discussed can apply to many different businesses and industries.

For the full recorded presentation, including audio, please visit www.BlueTangerineSolutions.com/Webinars and click on the View Past Webinars link.

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  • 1. y p Five Easy Steps You Can  Take Right Now to  Generate More Web Leads b d Greg Bray G  B www.BlueTangerineSolutions.com/Webinars
  • 2. Sales are slow for many companies Successful companies understand that marketing  effectiveness (not expense) must be increased during  slow sales times. slow sales times You must ensure that your marketing is being as  effective as possible. effective as possible The following five steps are easy, low‐cost ways to  ensure that you are being as effective as possible in  y g p generating Web leads. For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar
  • 3. 1. Make your Web site an active marketing tool. Use all other marketing avenues to drive traffic to your  Web site. Site should not be just a brochure, but should be  driving people to take the next step in the process. The Web site should use multiple capture points to  encourage the visitor to contact you so that you can  obtain their contact information. obtain their contact information Goal: Get the site visitor to give you permission to  market to them. For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar
  • 4. 2. Use Live Online Chat Tools Great way to engage your site visitor. Provide immediate answers to questions. Guide them around your site. Efficient for one customer service representative to  chat with multiple visitors simultaneously. h   i h  l i l   i i  i l l Adds a personal touch to your site. Easy to add to any existing site. E  t   dd t     i ti   it For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar
  • 5. 3. Use Pay‐Per‐Click Search Engine Marketing Over 80% of all home buyers start with online  searches. You must be visible on the search engines. g Natural Search Engine Optimization is a long and slow  process. PPC is an easy and affordable way to quickly secure  visible search engine listings. Is best managed by setting a monthly advertising  budget.   You can fit it to whatever your budget might be. Y    fit it t   h t    b d t  i ht b For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar
  • 6. 4. Take Web leads seriously. Less than 10% of all builders have a dedicated person  to handle leads from online sources. Source: “Browsers to Buyers” by Mike Lyon S  “B  t  B ” b  Mik  L A simple test showed that many builders either  failed to respond or did not send the requested  information. Great opportunity to differentiate  your company  from the competition. Run a test on your own site as well as your  competitor’s. i’ For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar
  • 7. 5. Use Email Newsletters to stay in touch. Need content that provides value, not just your  special offers. Allows you to stay in front of the potential customer  All       i  f   f  h   i l    until they are ready. Very cost effective. Very cost effective Warning:  Do not send spam mail and be sure to  comply with the Can Spam Act. comply with the Can‐Spam Act. For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar
  • 8. Summary Make your Web site an active marketing tool. 1. Use live online chat tools. 2. Use pay‐per‐click search engine marketing. 3. Take Web leads seriously. 4. Use email newsletters to stay in touch. 5. For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar
  • 9. Bonus: Use Free Listing Services Google Base http://base.google.com/base/broker.html Trulia.com http://www.trulia.com/submit_listings/ Zillow.com Zill http://www.zillow.com/postings/Postings.htm For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar
  • 10. Special Offer:  Choose One of the Following Free Pay‐Per‐Click Account Setup, up to 50 keywords Free Pay‐Per‐Click Account Setup  up to 50 keywords up to $480 value ‐ or ‐ or  Free  Online Chat Setup $590 value 59 Offer ends Friday December 7, 2007 Contact Info@BlueTangerineSolutions.com For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar
  • 11. www.BlueTangerineSolutions.com info@BlueTangerineSolutions.com i f @Bl T i S l ti 321‐309‐6900 For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

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