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Five Easy Steps You Can
Take Right Now to
Generate More Web Leads
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Greg Bray
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www.BlueTangerineSolutions.com/Webinars

Sales are slow for many companies
Successful companies understand that marketing
effectiveness (not expense) must be increased during
slow sales times.
slow sales times
You must ensure that your marketing is being as
effective as possible.
effective as possible
The following five steps are easy, low‐cost ways to
ensure that you are being as effective as possible in
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generating Web leads.
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

1. Make your Web site an active marketing tool.
Use all other marketing avenues to drive traffic to your
Web site.
Site should not be just a brochure, but should be
driving people to take the next step in the process.
The Web site should use multiple capture points to
encourage the visitor to contact you so that you can
obtain their contact information.
obtain their contact information
Goal: Get the site visitor to give you permission to
market to them.
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

2. Use Live Online Chat Tools
Great way to engage your site visitor.
Provide immediate answers to questions.
Guide them around your site.
Efficient for one customer service representative to
chat with multiple visitors simultaneously.
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Adds a personal touch to your site.
Easy to add to any existing site.
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For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

3. Use Pay‐Per‐Click Search Engine Marketing
Over 80% of all home buyers start with online
searches.
You must be visible on the search engines.
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Natural Search Engine Optimization is a long and slow
process.
PPC is an easy and affordable way to quickly secure
visible search engine listings.
Is best managed by setting a monthly advertising
budget.
You can fit it to whatever your budget might be.
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For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

4. Take Web leads seriously.
Less than 10% of all builders have a dedicated person
to handle leads from online sources.
Source: “Browsers to Buyers” by Mike Lyon
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A simple test showed that many builders either
failed to respond or did not send the requested
information.
Great opportunity to differentiate your company
from the competition.
Run a test on your own site as well as your
competitor’s.
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For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

5. Use Email Newsletters to stay in touch.
Need content that provides value, not just your
special offers.
Allows you to stay in front of the potential customer
All i f f h i l
until they are ready.
Very cost effective.
Very cost effective
Warning: Do not send spam mail and be sure to
comply with the Can Spam Act.
comply with the Can‐Spam Act.
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

Summary
Make your Web site an active marketing tool.
1.
Use live online chat tools.
2.
Use pay‐per‐click search engine marketing.
3.
Take Web leads seriously.
4.
Use email newsletters to stay in touch.
5.
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

Bonus: Use Free Listing Services
Google Base
http://base.google.com/base/broker.html
Trulia.com
http://www.trulia.com/submit_listings/
Zillow.com
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http://www.zillow.com/postings/Postings.htm
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

Special Offer: Choose One of the Following
Free Pay‐Per‐Click Account Setup, up to 50 keywords
Free Pay‐Per‐Click Account Setup up to 50 keywords
up to $480 value
‐ or ‐
or
Free Online Chat Setup
$590 value
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Offer ends Friday December 7, 2007
Contact Info@BlueTangerineSolutions.com
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar

www.BlueTangerineSolutions.com
info@BlueTangerineSolutions.com
i f @Bl T i S l ti
321‐309‐6900
For the full recorded presentation, including audio, visit www.BlueTangerineSolutions.com/Webinar