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  • Breeze through this (see descriptions next 3 slides)
  • Don’t bother reading this…just let the members know we’ve sent this out via e-mail and its been posted to wiggio too.
  • Don’t bother reading this…just let the members know we’ve sent this out via e-mail and its been posted to wiggio too.
  • Don’t bother reading this…just let the members know we’ve sent this out via e-mail and its been posted to wiggio too.
  • Emphasize this.
  • Transcript

    • 1. Unlocking the Secrets of Customer Choices
      HSMAI General Body Meeting #6
      11.19.09
    • 2. Agenda
    • 3. Announcements
    • 4. Fall Fundraiser
      E-mail Graham Webster if able to sell at grw53. Doodle sign-up survey to be sent out to club members
    • 5. Spring 2010 Executive Board Position Openings
    • 6. Director of External AffairsResponsibilities include:
      Stimulate/generate national membership from chapter
      Execute Events with other Intercollegiate chapters as well as HSMAI Greater NY Chapter (i.e. Intercollegiate Conference)
      Create relations with Hospitality Sales and Marketing professionals
      Seek educational opportunities (i.e. externships/webinars/industry speakers)
    • 7. Director of CommunicationsResponsibilities include:
      Record minutes at all meetings (both G-Body & E-Board) and keeps them archived on the Wiggio site
      Send out e-mails both to the executive board and general body members
      Reserve rooms at the Binenkorb for both executive and general body meetings
      Manage events and announcements on the Wiggio & Facebook Group sites
      Update HSMAI list-serve when necessary
      Manage club attendance record
    • 8. Director of FinanceResponsibilities include:
      Manage the chapter's budget by keeping an organized budget plan and making sure the club is able to fund it's many activities
      Learn how to fill out e-requisition and purchase order forms to execute the various payment requests
      Responsible for helping other E-board members get funding for their activities that enhance the HSMAI experience
    • 9. How to apply for a position:
      Submit copy of your resume and one page letter of intent in a zip file entitled “Name – HSMAI SP 10 Application” to Greg Bodenlos @ gsb28.
      Letter of intent should:
      State the reasons why you’re interested in the position/positions
      Highlight your past leadership experience, and
      Illustrate why you have found being involved in HSMAI valuable
      State times available to do a 15 minute interview Week of 11/30
      Permitted to apply for more than one position if desired.
      Application Deadline: Electronic submission by Sunday, November 29 at 5 PM.
    • 10. Intimate Audience with Philip Wolf, President & CEO of PhoCusWright, Inc.
      A respected travel industry guru, founded PhoCusWright Inc. in 1994 and serves as president and CEO. His expertise in travel distribution strategy, technology and innovation has made him a sought-after speaker around the world. After two decades of analyzing, scrutinizing and opining on strategic change and market trends, he is now a recognized industry authority.
      Special Guest: Dr. Bill Carroll
      Thursday, 12/3 in Sack Hospitality Suite, SR 191 from 4:30-5:30 pm
      Limited to 20 members: RSVP to gsb28, first-come, first-served
      Dress code: Business Professional
    • 11. HSMAI Holiday Party
      WHAT: End-of-semester gathering of friends to enjoy food, drinks and holiday gift exchange
      WHEN: Thursday, December 3rd
      WHERE:Llenroc Mansion
      100 Cornell Avenue, Ithaca NY 14850
      TIME: 9:30 PM
      Rides will be provided starting at 9:15. RSVP to Graham at grw53 by Tuesday, December 1st if you plan to attend
    • 12. Recognizing Our Active MembersCongratulations to those attended 4+ HSMAI events
      Renee Rushefski
      Carter Hearne
      Michael Jurgielewicz
      Alix Morris
      Julie Allen
      Adam Schuit
      Mark Rosencwaig
      Michael McLaughlin
      Gina Hong
      Esther Jeong
      Jessica Goss
      Rebecca Kaufman
      Jen Davis
      Annaliese Lafayette
      Bart Golub
      Jasmin Francis
      Jennifer Frank
      SandhyaMalhotra
      Autumn Perez
      Vanessa Tam
      Brendan Mallick
      Greg Bodenlos
      YueWoonHiang
      Nika Hsiao
      Katrina Lee
      Katrina Lockwood
      Vanessa Mange
      Rich Pak
      Graham Webster
    • 13. Unlocking the Secrets of Customer Choices
      Taking a look at Customer Choice Modeling (CCM) and its role in marketing
      Professor RohitVerma
      Professor, Executive Director for The Center for Hospitality Research
      Primary Research Focus: Product-Service Design and Development, Customer Choice Modeling, Marketing/Operations Interrelated Issues, Supplier Selection Strategies Quality and Process Improvement
    • 14. The Business-to-Business Perspective
      Expedia Summer 2009 Interns: Mike Scheinman ’10 & Debbie Stock ‘10
      How the relationship is managed between the online travel agency (OTA) and hotels
      How the relationship has changed in the midst of the recession
      Experiences working in different markets
      Interactive Q&A
    • 15. Interactive Q&A
    • 16. Looking Ahead
    • 17. become an official hsmai member
      Visit www.hsmai.org (Click Join NOW! on top right-hand corner)
      Click on Americas Region tab
      On Membership page, click “Join Now!”
      After enter e-mail address, select “Student Membership” option
    • 18. after this step, fill out these fields accordingly:
    • 19. finally, submit payment!

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