The importance of a great user experience has never been as important as it is today. Users expect to be able to just pick up the newest gadget or piece of software and be able to figure it out with ease. The role of user experience professional is dead. Everyone from the marketing team to the intern-developer must be a user experience professional to make a successful product.
It has been said that it takes 10 years to create successful software, does our current understanding of user experience fit within this model? How does the user experience actually get defined and who has the power to change it? How can the user experience get shaped in a more iterative and evolutionary way?
Through the lens of releasing a social software application and moving from consultant to product owner, this talk explores current user experience methodologies as well as lessons learned through web application release and management.