Usability 2.0

Slide 1: Usability 2.0 usability as a conversation

Slide 2: Karyn Zuidinga Senior Information Architect office: 604 669 7655 mobile: 778 386 6982 karyn@analyticdesigngroup.com Analytic Design Group Suite 300 - 1300 Richards Vancouver British Columbia V6B 3G6 Canada www.analyticdesigngroup.com Greg Bell User Experience Designer office: 604 669 7655 mobile: 778 995 1014 greg@analyticdesigngroup.com Analytic Design Group Suite 300 - 1300 Richards Vancouver British Columbia V6B 3G6 Canada www.analyticdesigngroup.com

Slide 3: Usability 2.0 usability as a conversation

Slide 4: *disclaimer Work in progress.

Slide 5: Ever done a usability test, gone to the trouble of writing that killer report and seen the results go nowhere?

Slide 6: Ever have to read someone else’s usability test report and think you’ve found the cure for insomnia?

Slide 7: Usability Reports vs Office Hours Slept 5 Number of Usability Reports to Read 4 3 2 1 0 0 1 2 3 4 5 Hours slept during office hours

Slide 8: The user experience of usability.

Slide 9: Mobile Device OOBE Testing

Slide 10: Mobile Device OOBE Testing Out of Box Experience

Slide 15: Post-test: - Getting Started Guide - Screen Clings - Other In-Box Materials - Device Changes

Slide 16: The Situation (6 months ago)

Slide 17: Limited client engagement.

Slide 18: Results were not getting to who they needed to.

Slide 19: Discussion ends after reporting.

Slide 20: So, we did what we do best.

Slide 21: User Experience Analysis of Usability Testing

Slide 22: Project Completion Usability Project Project Kick Off

Slide 23: Project Completion Usability Project Project Kick Off

Slide 24: Usability Project Project Completion Project Kick Off Planning Recruiting Usability Testing Data Analysis Reporting

Slide 27: Problem: How do we engage clients and get them excited about testing? (and get more people to show up)

Slide 28: Collaborative Planning with Client

Slide 29: Wiki space for Task List & Test Plan

Slide 30: Engage clients on a deeper level before beginning testing.

Slide 33: Problem: Difficult to get a recruiting company to engage in finding the RIGHT people.

Slide 34: Recruiting Screener

Slide 35: Personas for recruiters.

Slide 39: Recruiters engaged on a new level and the testing was more successful.

Slide 42: Problem: Difficult to record easy to analyze data

Slide 43: Problem: Difficult to get notes from the entire team who is attending testing.

Slide 44: Problem: Difficult to create video clips after testing.

Slide 45: 1. The People 2. The Notepad 3. The Video System

Slide 46: The People 1. The Facilitator 2. The Observer 3. The Schmoozer

Slide 47: Invite as many people from the client team as possible.

Slide 49: The Notepad Study: _____________________________ Use GSG? Yes No 1 Make a Phone Call User ID: ___________ Notes By: ___________________________ Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 2 Set up Voicemail Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 3 Send a Text Message Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 4 Take a Photo & Send MMS Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 5 Make a Video Share Call Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 6 Set Up & Send an IM Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 7 Go to a Website Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 8 Set Up Email Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 9 Send & Receive Email Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 10 Sync Calendar & Contacts Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 11 Set Up TeleNav Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 12 Bluetooth Finished w/ Ease Completed w/ Difficulty Failed to Complete

Slide 50: Study Use GSG? Yes No 1 Make a Phone Call User I Notes Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 2 Set up Voicemail Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 3 Send a Text Message Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 4 Take a Photo & Send MMS Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 5 Make a Video Share Call Finished w/ Ease Completed w/ Difficulty Failed to Complete

Slide 51: Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 8 Set Up Email Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 9 Send & Receive Email Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 10 Sync Calendar & Contacts Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 11 Set Up TeleNav Finished w/ Ease Completed w/ Difficulty Failed to Complete Use GSG? Yes No 12 Bluetooth Finished w/ Ease Completed w/ Difficulty Failed to Complete

Slide 52: The Used Notepad

Slide 53: Get clients to use sheets and record data.

Slide 56: Our Setup

Slide 57: Our Setup Participant

Slide 58: Our Setup Participant Facilitator

Slide 59: Our Setup Video Camera Participant Facilitator

Slide 60: Our Setup Video Camera Participant WebCam Facilitator

Slide 61: Our Setup Two Way Glass Video Camera Participant Observer WebCam Facilitator

Slide 62: Our Setup Two Way Glass Video Camera Network / Router Participant Observer WebCam Facilitator

Slide 63: Our Setup Two Way Glass Video Camera Network / Router Participant Observer WebCam Facilitator Client Team & Schmoozer

Slide 66: Using these tools, we were able to create better data that was easier to analyze.

Slide 69: “I recently asked 258 usability practitioners which methods they use to communicate findings from their studies” - Jakob Nielsen, 2005 http://www.useit.com/alertbox/20050425.html

Slide 70: “I recently asked 258 usability practitioners which methods they use to communicate findings from their studies” - Jakob Nielsen, 2005 http://www.useit.com/alertbox/20050425.html http://www.happywebbies.com/download

Slide 71: Formal Usability Reports vs. Quick Findings

Slide 72: Formal Usability Reports vs. Quick Findings

Slide 73: Formal Usability Reports vs. Quick Findings (2)

Slide 76: The typical usability report life-cycle:

Slide 77: http://www.flickr.com/photos/phooky/1390640732/

Slide 78: http://www.flickr.com/photos/seanstayte/660772151/

Slide 81: Do I really have to read all of this?

Slide 82: Maybe, a DVD arrives in the mail a few weeks later with video.

Slide 83: Problem: Usability reports are boring and nobody wants to read them.

Slide 84: Problem: Usability reports are not shared among the people who need them most.

Slide 85: Problem: There is a disconnect between video highlights and the findings in the report.

Slide 86: Test Debrief Session

Slide 87: http://www.flickr.com/photos/phooky/1390640732/

Slide 92: Findings Module

Slide 93: Easy to Parse Data

Slide 94: Utility Functions

Slide 95: Invite a Colleague via Email

Slide 96: Montages

Slide 97: Sortable Data

Slide 98: Demo

Slide 99: Clients engaged on report.

Slide 100: Delivery method improved reporting

Slide 101: While hours increased on creating reports, the value was well worth it for our clients.

Slide 102: What’s Next?

Slide 103: Discussion threads on findings

Slide 104: Assignable action items on all recommendations.

Slide 105: Web app to create reports

Slide 106: Takeaways

Slide 107: Get your reports online and interactive.

Slide 108: Engage with client’s product team as much as possible.

Slide 109: Re-design your process!

Slide 110: Karyn Zuidinga Senior Information Architect office: 604 669 7655 mobile: 778 386 6982 karyn@analyticdesigngroup.com Analytic Design Group Suite 300 - 1300 Richards Vancouver British Columbia V6B 3G6 Canada www.analyticdesigngroup.com Thank you. Greg Bell User Experience Designer office: 604 669 7655 mobile: 778 995 1014 greg@analyticdesigngroup.com Analytic Design Group Suite 300 - 1300 Richards Vancouver British Columbia V6B 3G6 Canada www.analyticdesigngroup.com http://creativecommons.org/licenses/by-nc/2.5/ca/

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