How What We Share Changes What We Drink - Untappd - MonkiGras 2012


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Untappd presentation on What We Share Changes What We Drink on Untappd.

This presentation was given at the 2012 MonkiGras by RedMonk.

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How What We Share Changes What We Drink - Untappd - MonkiGras 2012

  1. 1. How What We Share Changes We What We Drink @gregavola
  2. 2. Who am I? - Co-Founder, Lead Developer of Untappd - Live in NYC - born outside of Boston, MA - Specialize in PHP, jQuery, and MySQL - Cameo on Man vs Food for 9 Seconds in 2010 @gregavola
  3. 3. What is Untappd? <ul><li>- “The Foursquare of Beer” </li></ul><ul><li>- Launched in Oct 2010, team of 3 </li></ul><ul><li>- Over 120k+ Registered Users </li></ul><ul><li>Over 4.3mm Check-ins </li></ul><ul><li>175k uploaded photos in 3 months </li></ul><ul><li>- Mobile Web and Native Platform (launched in Oct 2011) </li></ul><ul><li>- Social Integration with Foursquare, Twitter, and Facebook </li></ul><ul><li>- Social Achievements with Badges </li></ul>
  4. 4. Brewery Claiming Program <ul><li>Launched on Jan 17 th 2012 </li></ul><ul><li>- Gives breweries access to insights, manage beers and interact with their customers </li></ul><ul><li>- Over 500+ breweries have claimed (420 breweries, 80+ homebrewers) </li></ul><ul><li>Real-time data analytics </li></ul><ul><li>Direct Communication with Customers </li></ul><ul><li>- Free! </li></ul>
  5. 5. Case Study: Sharing VS Popular - America What type of information do people share versus just check-in? Top Shared Beers Sierra Nevada Celebration Ale Lagunitas Sucks Holiday Ale Bell’s Brewery Hopslam Ale Sierra Nevada Ruthless Rye New Belgium Snow Day Founders Breakfast Stout Top Checked-in Beers Sierra Nevada Celebration Ale Samuel Adams Winter Lager Yueling Traditional Lager Bud Light Miller Lite Coors Light
  6. 6. Case Study: Sharing VS Popular - UK What type of information do people share versus just check-in? Top Shared Beers Newcastle Brown Ale Young’s Double Chocolate BrewDog Punk IPA Wychwood Hobgoblin Samuel Smith Oatmeal Stout Morland Old Speckled Hen Top Checked-in Beers Newcastle Brown Ale BrewDog Punk IPA Young’s Double Chocolate Stout Bass Pale Ale Boddington Pub Ale Strongbow Cider
  7. 7. Case Study: Social Sharing
  8. 8. “ Gaminifcation” on Untappd - Drive Consumer Choices - Provide incentives - Friendly Competition
  9. 9. Case Study: Dogfish Head Ancient Ales - Drink 3 out of the 5 Ancient Ales by Dogfish Head - Launched on May 2nd 2011
  10. 10. Case Study: Macro Vs Micro Month Micro Micro July 250k 46k August 270k 41k September 280k 39k
  11. 11. What is HTML5? <ul><li>- New Web/JavaScript Framework </li></ul><ul><li>- Easy to use, simple to learn </li></ul><ul><li>You already know it </li></ul><ul><li>Supported by All Modern Browsers </li></ul>
  12. 12. Pros and Cons of Mobile Web Pros Cons - Easy Development - Cheaper than Native - Multiple Platforms - Access to some Native Components - Fast Updates, no download required - Lack of Exposure - Can’t access Camera, Contacts or Network connection - “Knowledge Barrier”
  13. 13. Solution?
  14. 14. The PhoneGap Solution - Develop Native applications with HTML/CSS/JS - Deploy to multiple App Stores - Access Native Components, such as: Camera, Contacts, etc
  15. 15. Why PhoneGap? - Open source and free - Use your existing knowledge without hiring multiple teams for each platform - Thriving community
  16. 16. Lessoned Learned for Mobile Web - Build as an app, not a website - Understand the platform before designing - Test, test, test!
  17. 17. Questions? Twitter: @gregavola Web: Email: [email_address] Untappd: