What Should I Tweet? (For Nonprofits)

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Only so much time in the day and you need to post a Blog, update the organization's Facebook Status and send out a meaningful Tweet… each one calling for engaging, informative, and even entertaining …

Only so much time in the day and you need to post a Blog, update the organization's Facebook Status and send out a meaningful Tweet… each one calling for engaging, informative, and even entertaining content in brief!

In this Webinar, learn the basics of how to produce relevant, significant content for your nonprofit's social media outlets.

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Transcript

  • 1. What Should I Tweet?Greg AllbrightChangeDFW.com@change4adollargreg@changedfw.com
  • 2. Three Deliverables In This Presentation• Where Does Good Content Come From? The Three Places• How Will You Say It? Helpful ideas for online content• How Will You Get It Done? Tools and tricks for being efficient and effective
  • 3. Where Does Your Content Come From? 1. Why Your Mission Is Important• Address issues• Recent trends• Current events
  • 4. Why Your Mission Is Important - Address Issues
  • 5. Talk About Current Events - How They Relate
  • 6. Where Does Your Content Come From? 2. Show the Good You Do• How you are helping others• How you can help everyone• How people can help each other
  • 7. Show How You Are Helping
  • 8. Show How You Are Helping
  • 9. Show How You Can Help Everyone
  • 10. Show How You Can Help Everyone
  • 11. Where Does Your Content Come From? 3. Show How People Can Help• Be informed• Volunteer• Donate• Share online
  • 12. Ask People For Help
  • 13. Ask People For Help
  • 14. Ask People For Help
  • 15. Tips and Tricks : Photos And Videos• Photos are 3 times more likely to be...?• Videos are 9 times more likely to be...• Youtube is the SECOND most popular search engine, Google is #1.
  • 16. Tips and Tricks : Social Media Strategy (Download the Worksheet) Use for building event interest, audience development, or awareness campaign • Whats your pitch/point • How much does your audience know about you and social media? • How will you be human? • How will you measure success?http://www.scribd.com/doc/18673348/Social-Media-Strategy-Worksheet- from-Jay-Baer-at-Convince-and-Convert
  • 17. Tips and Tricks : Anchor Content Around Events orAwareness Campaign• Builds interest• Catch people when THEY are watching, not when you need to post• Keeps your org. “Top Of Mind” as it related to your theme/ event/campaign
  • 18. Tips and Tricks : Use Hub and Spoke Method toMarket Your Content
  • 19. Tips and Tricks : Monthly Editorial Calendar• Every day of the week you plan to post (M-F) or (M-Sun)• Fill in important days first• Anchor remaining days with content building up to important day• Brainstorm!
  • 20. Wrapping it Up - Remember Your Gold Stars• Where Is Your Content Coming From? (Why Your Mission Is Important)• How Will You Say It? (By Showing The Good You Do)• Use Your Tools (Photos/ Videos, Editorial Calendar)
  • 21. Was This Helpful? Greg Allbright Contact me today to find changedfw.com out how your nonprofit can benefit from @change4adollar social media marketing and let me know what facebook.com/Change4aDollar you thought of the greg@changedfw.com presentation. Thanks!