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Engage YourVolunteers ThroughSocial NetworkingGreg AllbrightChange For A Dollar, LLCchangedfw.com@change4adollargreg@chang...
Overview Great content (Interesting, entertaining, and/or informational)        Engaging your volunteers in fun, creative ...
Three Deliverables• Craft a social media campaign strategy• Content ideas and examples• Specific ways to engage volunteers
Expectations                 Five               Things                 You                Want               To Learn
Social Media Strategy (Worksheet) Use for building event interest, audience development, or awareness campaign• Whats your...
Give Information And Ask Questions
Help People
Help People
Tell People’s Story
Confront Stereotypes and Myths
Talk About Current Events - How They Relate
Share A Photo (Show People What You Do)
Share A Photo (Show People What You Do)
Share A Photo (Show People What You Do)
Share A Photo (Ask Questions, Make People Think)
Highlight a Recent Event
Share A Video
Answer Frequently Asked Questions
Ask People To Recruit Others To Your Social Media
Take an idea through tNow What? Hub and Spoke Marketing   system, show how it                                    works
You want volunteers to comment, share, andencourage other people to share.• Email : Encourage people to send it along to f...
Social Media Action Team• Ask board members and volunteers • They comment, share, post, link for specific purpose• Email b...
SWAT - DFW/AMA Nonprofit SIG• Weekly content: videos, polls,  articles• Facebook Fan Page/Event =  Hub• Twitter, Facebook,...
Social Media Volunteer Team• Ask a broad spectrum of people• Empower them to create content• Serve as the voice on platfor...
Wrapping It Up• What’s your strategy• What’s your content?• Ask Volunteers To Help
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How Nonprofits Can Engage Their Volunteers Through Social Media

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How can nonprofits engage their supporters online to carry the message and mission of the nonprofit to their connections.

The goal is to create compelling content that encourages and motivates supporters to comment and share this content with their own networks.

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  • Transcript of "How Nonprofits Can Engage Their Volunteers Through Social Media"

    1. 1. Engage YourVolunteers ThroughSocial NetworkingGreg AllbrightChange For A Dollar, LLCchangedfw.com@change4adollargreg@changedfw.com
    2. 2. Overview Great content (Interesting, entertaining, and/or informational) Engaging your volunteers in fun, creative ways Volunteers who feel they are contributing to mission success
    3. 3. Three Deliverables• Craft a social media campaign strategy• Content ideas and examples• Specific ways to engage volunteers
    4. 4. Expectations Five Things You Want To Learn
    5. 5. Social Media Strategy (Worksheet) Use for building event interest, audience development, or awareness campaign• Whats your pitch/point• How much does your audience know about you and social media?• How will you be human?• How will you measure success?http://www.scribd.com/doc/18673348/Social-Media-Strategy-Worksheet-from-Jay-Baer-at-Convince-and-Convert
    6. 6. Give Information And Ask Questions
    7. 7. Help People
    8. 8. Help People
    9. 9. Tell People’s Story
    10. 10. Confront Stereotypes and Myths
    11. 11. Talk About Current Events - How They Relate
    12. 12. Share A Photo (Show People What You Do)
    13. 13. Share A Photo (Show People What You Do)
    14. 14. Share A Photo (Show People What You Do)
    15. 15. Share A Photo (Ask Questions, Make People Think)
    16. 16. Highlight a Recent Event
    17. 17. Share A Video
    18. 18. Answer Frequently Asked Questions
    19. 19. Ask People To Recruit Others To Your Social Media
    20. 20. Take an idea through tNow What? Hub and Spoke Marketing system, show how it works
    21. 21. You want volunteers to comment, share, andencourage other people to share.• Email : Encourage people to send it along to friends• Facebook - Comment on your posts, then share with others, and provide their own comments.  (Events, Photos, Videos, Questions, Polls, Notes, Discussions)• Twitter - Follow you, RT your tweets, include you on their #FF• Youtube - "like" a video, subscribe to our channel, share it with friends, make a response video• Flickr - Post their event pictures. Comment on yours. Share your photos. Suggest your stream to friends• LinkedIn - Identify themselves as volunteers. “Follow” your profile. Connect with other volunteers.
    22. 22. Social Media Action Team• Ask board members and volunteers • They comment, share, post, link for specific purpose• Email before posting, tell them what• Good for the short term, specific event or awareness campaign
    23. 23. SWAT - DFW/AMA Nonprofit SIG• Weekly content: videos, polls, articles• Facebook Fan Page/Event = Hub• Twitter, Facebook, Email, Linkedin, Youtube• More inbound links = more eyeballs seeing your content• Ask people to share it
    24. 24. Social Media Volunteer Team• Ask a broad spectrum of people• Empower them to create content• Serve as the voice on platforms• Good for the long term, over several years• Switch roles frequently, prevents social media fatigue• Austin Street Centre and Red Cross of Dallas
    25. 25. Wrapping It Up• What’s your strategy• What’s your content?• Ask Volunteers To Help
    26. 26. Five Things You Wanted To Learn?• #1• #2• #3• #4• #5
    27. 27. Thank You! Greg Allbright changedfw.com facebook.com/Change4aDollar @change4adollar greg@changedfw.com
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